Automaker`s 13th Regional Sales and Service Center Will Serve Scandinavia
COPENHAGEN, Denmark–(Business Wire)–
Electric vehicle manufacturer Tesla Motors will open its newest showroom this
week in Denmark`s largest city.
Tesla`s 13th worldwide store is at Bredgade 35, in the heart of Copenhagen,
recognized internationally as one of the world`s most environmentally friendly
places. Copenhagen, which hosted the most recent UN Conference on Climate
Change, generates a growing percentage of its grid`s energy from the famous
offshore wind farm at Middelgrunden. The city is working to reduce CO2 emissions
by 20 percent by 2015.
“People in Denmark believe in social responsibility, and the Tesla Roadster is
the only electric vehicle that combines a world-class sports car with their
values of environmental stewardship,” said Cristiano Carlutti, Tesla`s Vice
President for European Sales and Operations. “We are thrilled that customers in
Denmark and throughout Scandinavia have embraced not only the Roadster but the
core business philosophy of Tesla Motors.”
The US Ambassador to Denmark, Laurie S. Fulton, will kick off festivities at 2
p.m. July 1. Tesla is hosting a media open house from 2 p.m. to 5 p.m.,
including test drives, executive interviews and surprise guests. An
invitation-only VIP gala will follow in the evening, and the store will be open
for prospective customers to test-drive the Roadster throughout the weekend.
The zero-emission Roadster does not pay traditional vehicle taxes in Denmark. By
contrast, people who buy conventional petroleum-burning cars pay up to 180
percent car tax on top of the manufacturers` sales price. Tax waivers combined
with expensive gasoline prices mean that the Tesla Roadster is a tremendous
value relative to comparable cars in Denmark.
Tesla`s founding goal is to produce energy-efficient cars for mass-market,
mainstream consumers. Tesla deliberately started with the Roadster, a premium
sports car aimed at affluent “thought leaders,” in order to establish a proof of
technology and shatter the prevailing stereotype that electric cars are
underpowered and unfashionable. Based in California`s Silicon Valley, Tesla has
already delivered more than 1,000 cars in at least 25 countries, and has forged
strategic alliances with Daimler and Toyota to produce zero-emission cars.
The Roadster accelerates faster than other sports car in its price class yet has
zero tailpipe emissions. It consumes no petroleum and plugs into conventional
sockets – at owners` garages or offices, hotels, parking decks or at a growing
number of charging stations throughout Scandinavia. It`s the only sports car
that can be fully or partially recharged by renewable energy – and several
regional customers charge on 100 percent solar power from their photovoltaic
panels or wind power from turbines.
About Tesla
Tesla has already delivered more than 1,000 zero-emission cars in at least 25
countries. With a relentless focus on customer service, Tesla sells cars
directly to clients, both online and at four showrooms in Europe: Zurich,
Munich, Monaco and London, and in Copenhagen starting July 1. Tesla has eight
additional showrooms in North America.
Tesla Motors
Media:
Rachel Konrad, +44 7872 543 250
rachel@teslamotors.com
Sales:
Esben Pedersen, +45 2010 5063
epedersen@teslamotors.com
Copyright Business Wire 2010