Amsterdam (Netherlands)/ Trivandrum (Kerala), Sep 14 (ANI/Business Wire India): SunTec, the leading provider of convergent transaction pricing and billing solutions for the Communication, Media and Entertainment industry, has partnered with video-on-demand, IPTV and advertising software and systems leader SeaChange International to offer television service providers globally automated provisioning of IPTV consumers and accounts in ‘near real time’, while supporting complex revenue sharing business rules.

The SunTec and SeaChange partnership has already resulted in the integration of SunTec’s convergent billing solution, TBMS-T, with SeaChange’s TV Navigator IPTV middleware for the Smart Digivision’s MyWay (http://www.myway.in) IPTV service. Available in 54 cities across India on Bharat Sanchar Nigam Ltd. (http://www.bsnl.co.in) (BSNL) and Mahanagar Telephone Nigam Ltd. (http://www.mtnl.net.in) (MTNL) broadband networks, MyWay is expected to reach three million subscribers in the first five years.

“Integrating SunTec’s convergent billing system with SeaChange’s middleware opens a compelling opportunity to the IPTV Service Provider to roll out innovative services and programs for its consumers. SunTec is happy to have a strategic association with SeaChange and I see this partnership complement both the companies’ growth in the emerging IPTV markets,” said Rajesh BL Narashimha, Vice-President and Sales Head APAC and MEA, SunTec.

SunTec’s convergent billing solution, TBMS-T interfaces in near real time with SeaChange’s, TV Navigator middleware, electronic program guide, video-on-demand systems and set top box applications. The flexibility of TBMS-T, coupled with SeaChange’s open middleware, allows the service provider to design innovative services and pack programs/content to attract more usage and consumers. In addition to this, SunTec’s TBMS-T supports the service provider with complex revenue sharing business rules and settlement with IPTV service carriers and content providers/aggregators.

“IPTV operators require open solutions that allow flexibility to choose best of breed vendors and components,” said, Lincoln Owens, Director Broadband Sales, APAC, SeaChange International. Our TV Navigator middleware is rooted in this open approach, which has given way to beneficial alliances across markets. Our tie-up with SunTec has helped create one of the most promising IPTV efforts in Asia and we anticipate further success.” (ANI)