STOCKHOLM, SWEDEN, Jul 14 (MARKET WIRE) —

* Telkomsel turns to Ericsson for cost-efficient data traffic management
Solution

* Better service offerings available to more than 86 million Indonesians,
based on their network use and needs

* Operator can handle traffic more efficiently, ensuring users get the
services they pay for, even during network peak hours

With more than 5 billion mobile subscriptions globally and traffic growth
skyrocketing, there is a critical need for operators to prioritize traffic
in the network and differentiate between subscribers so that each user
gets the speed, access and quality they are paying for. Now Indonesia’s
leading operator Telkomsel has taken action by being the first to
introduce a new Dynamic End-to-End Policy Control solution enabling
service differentiation for their 86 million subscribers. The solution
will be delivered by Ericsson (NASDAQ: ERIC).

Telkomsel’s efficient utilization of radio and transport networks will be
enhanced through deployment of the policy control solution. Ericsson’s
data traffic management solution design is based on the principles of
supply and demand where available capacity is shared according to
subscribers’ different policy agreements. Data traffic is prioritized so
that higher-paying subscribers get access, high speed and quality even
during network peak hours, while other users receive different priority.

Sarwoto Atmosutarno, President Director of Telkomsel, says: “As traffic is
growing with more capacity-demanding services and higher download speeds,
we must adjust to our users’ different expectations and needs. With our
new solution, subscribers will be able to choose a pricing option that
best suits their individual needs, depending on what services or
applications they’re using and how much they’re willing to pay.”

Johan Wibergh, head of Ericsson’s Business Unit Networks, says: “The
competition is intensifying, and operators need to ensure that users get
the quality of service that they expect and are willing to pay for. By
customizing the pricing plan for each specific user segment, Telkomsel
will improve their operations and business, and most likely attract even
more subscribers.”

Ericsson is the supplier and prime system integrator of the complete
Dynamic End-to-End Policy Control solution which is verified for a
multi-vendor core and radio network environment. Ericsson’s Dynamic
End-to-End Policy Control solution is compliant with the 3GPP standard
and allows for a smooth migration to the next generation of mobile
broadband, based on LTE technology.

Notes to editors:

Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room

Ericsson is the world’s leading
provider of technology and services to telecom operators. Ericsson is the
leader in 2G, 3G and 4G mobile technologies, and provides support for
networks with over 2 billion subscribers and has the leading position in
managed services. The company’s portfolio comprises mobile and fixed
network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry.
The Sony Ericsson and ST-Ericsson joint ventures provide consumers with
feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded
in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on
OMX NASDAQ, Stockholm and NASDAQ New York.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com

About Telkomsel:

Telkomsel is the largest cellular operator in Indonesia with more than 86
million customers and 31 thousands base transmitter towers spread
nationwide. Telkomsel is owned by PT Telkom (65%) and SingTel (35%).

In line with its focus to lead the Indonesian cellular telecommunication
industry entering the era of mobile broadband, Telkomsel has consistently
implementing technology roadmap of 3G, HSDPA, HSPA+, and is currently
testing the implementation of Long Term Evolution (LTE). At present,
Telkomsel HSDPA has been deployed in 24 cities across Indonesia.
www.telkomsel.com

[HUG#1431474] Press release in PDF:

http://hugin.info/1061/R/1431474/377894.pdf

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Source: Ericsson via Thomson Reuters ONE

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