Newron Sport N.A. (NSPT) Receives Purchase Order for New 2010 Edition From Lortie Boucher Sports

April 16, 2010 By Leave a Comment

LAS VEGAS, NV, Apr 14 (MARKET WIRE) —
Newron Sport (PINKSHEETS: NSPT) is pleased to announce that it has
received a purchase order for its new 2010 edition products from Lortie
Boucher Sports Corporation. Lortie Boucher Sports Corporation is one of
the most reputable sports retailers in Quebec city.

LORTIE BOUCHER Sports is a diverse company offering retail-sporting
goods, corporate sales and a team sports division. Lortie Boucher Sports
has 22 stores under several banners including Sports Expert, Hockey
Expert, Atmosphere, Quebec Sportif and Inter Sport, which retails some of
the largest brand names and category leaders in sporting goods,
including: Nike, Easton, Reebok, Mission, Adidas, Puma, Under Armor and
Wilson to name a few.

“Boucher Lortie Sports is a great direction for Newron,” states Mr.
Robert Ritondo, President of Newron Sport. “Boucher Lortie Sports is
perhaps one of the largest retailers of brand names and category leaders
in eastern Canada. This is a great opportunity for Newron to establish
its new 2010 edition products and will possibly be a category leader in
the very near future. I strongly believe customers and clientele of
Boucher Lortie Sports will be very excited once they see the new series
of the Newron products and how we are revolutionizing the inline skating
industry.”

“We would like to eventually establish our brand and ourselves as
exceptional sports companies such as Reebok, which is owned by Adidas AG,
Nike, Saucony, which is owned by Stride Rite Corporation, and Vans, which
is owned by the VF Corporation,” concluded Mr. Ritondo.

Newron Sport has targeted the market segment of inline skates, which has
not seen any technological innovation in the last 30 years. With the
patented inline skates created by Newron Sport, and with a world skating
market of over 50 million pairs annually and steadily growing according
to statistics released by the Sporting Goods Manufacturers Association,
Newron is poised to establish itself in a market that has grown from 35
million pairs annually in 1999 to over 50 million pairs in 2005, and
estimated 60 million pairs in 2009. Please feel free to visit the site
at: www.newronsport.com

About Lortie Boucher Corporation

Lortie Boucher Sports Corporation has 22 retail stores and employees over
475 employees and affiliate of the forzani group family. The company
provides a variety of services to its consumers including retail sales of
leading brand name products for the sports community. For more
information please visit: www.lortieboucher.com

About Newron Sport

Newron’s patented tandem device is a unique product that focuses on both
recreational use and enhancing sports performance by allowing the
enjoyment of inline skating on hard and rough surfaces without the
vibrations and loss of balance because of surface imperfections as the
Newron skate system absorbs these imperfections and provides the inline
skate user the feel of a smooth glide, stride and manoeuvrability of an
ice skate, all while offering the user a safer and more efficient braking
system than the conventional inline skates.

The Newron inline skates is intended both to help prevent injury and to
improve athletic performance via its confidence enhancing attributes
among inline skate sports participants. The Newron inline skate seeks to
foster the enjoyment of sports by people of all ages.

Safe Harbor

Statements about the Company’s future expectations and all other
statements in this press release other than historical facts, are
“forward-looking statements” within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of
1934, and as that term is defined in the Private Securities Litigation
Reform Act of 1995. The Company intends that such forward-looking
statements be subject to the safe harbors created thereby.
The above
information contains information relating to the Company that is based on
the beliefs of the Company and/or its management as well as assumptions
made by and information currently available to the Company or its
management. When used in this document, the words “anticipate,”
“estimate,” “expect,” “intend,” “plans,” “projects,” and similar
expressions, as they relate to the Company or its management, are
intended to identify forward-looking statements. Such statements reflect
the current view of the Company regarding future events and are subject
to certain risks, uncertainties and assumptions, including the risks and
uncertainties noted. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove to be incorrect,
actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, intended or projected. In
each instance, forward-looking information should be considered in light
of the accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services and
pricing and general economic risks and uncertainties.

Contact:
Newron Sport
Investor Relations:
Phone Number: (973) 351-3868
investor@newronsport.com

Copyright 2010, Market Wire, All rights reserved.

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Team sports participation can’t compete with movies to keep kids from smoking

July 7, 2009 By Leave a Comment

Washington, July 7 (ANI): Participation in team sports lowers the odds of children smoking, but it can’t compete with the powerful influence of smoking in movies, according to a new study.

Movies can shape popular taste and behaviour, from clothing to cultural habits; other studies have found that seeing smoking in movies increases the chances that children will light up.

Researchers say that as many as 30 percent to 50 percent of adolescent smokers attribute their smoking to seeing it in films.

“Movie smoking exposure appears to increase the risk of smoking initiation by enhancing adolescents’ perceived benefits of smoking and making them more susceptible to peer influences,” the authors said.

For the study, Adachi-Mejia’s team collected data on 2,048 children, first in 1999 and again in 2007. Smoking exposure in movies was assessed when the children were 9 to 14 years old, and participation in team sports was assessed when the same youths were 16 to 21.

At follow-up, 17.2 percent of the individuals were smokers. Those who said they saw the most movies with smoking when they were aged 9 to 14 were much more likely to be smokers compared with those who saw the fewest movies with smoking at an early age, the researchers found.

Although team sports non-participants were twice as likely to become established smokers as sports participants, “in both team sports participants and non-participants, the proportion of established smokers increased from lowest to highest levels of movie smoking exposure by the same amount, 19.3 percent.”

“Compared with the other respondents, established smokers were significantly more likely to be male, be older, have parents with lower levels of education, have a higher proportion of close friends who smoke, have parents who smoke, report lower school performance, have higher levels of sensation seeking and rebelliousness and be less likely to be enrolled in school at the time of follow-up,” the authors said.

“In summary, this study supports the benefits of youth participation in team sports, which appears to protect against established smoking even in the face of movie smoking exposure. However, movie smoking exposure increases the risk of established smoking among both team sports participants and non-participants,” the authors added.

The study has been published in the July issue of Archives of Paediatrics’ and Adolescent Medicine, one of the JAMA/Archives journals. (ANI)

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Kids’ physical activity improves when parents back vigorous team sports

July 6, 2009 By Leave a Comment

Washington, July 6 (ANI): A new study has shown that parents who value strenuous team sports are more likely to influence their kids to join a team or at least participate in some kind of exercise, and spend less time in front of the TV or computer.

For the study, researchers from Baylor College of Medicine and Duke University examined a sample of 681 parents of 433 fourth- and fifth-graders from 12 schools in Houston.

They found that those parents who conveyed the importance of high-intensity team sports to their children had more active children.

Both the boys and girls watched less TV and spent less time on their computers.

However, the study also found that endorsing all types of exercise – both team sports and individual sports – increased boys’ activity levels but not girls’.

“The difference between activity levels in the girls and boys had to do with the parents’ attitudes toward the types of activities. Parents encouraged sons to partake in vigorous- and moderate-intensity team and individual sports, and vigorous-intensity home chores, such as heavy yard work, more than they encouraged these activities for their daughters,” said lead author Cheryl Braselton Anderson, PhD.

“There still is gender bias on encouraging boys to participate in certain sports and strenuous activities more than girls,” Anderson added.

The findings appear in the July issue of Health Psychology, published by the American Psychological Association. (ANI)

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Football bodies reject WADA “whereabouts” doping rule

March 24, 2009 By Leave a Comment

Zurich – Football’s governing body FIFA and the European body UEFA on Tuesday said they rejected the World Anti-Doping Agency (WADA) ‘whereabouts’ rule.

In a statement issued by FIFA the organizations said they rejected the notion of having to inform doping officials of the individual location of team-sport athletes.

The statement said they reached their decision following the joint meeting with the team sports’ federations held in Vienna on December 8 2008, and further to the unanimous decision of the FIFA Executive Committee in Zurich on March 19, and the unanimous decision of the UEFA Executive Committee in Copenhagen on March 24.

“FIFA and UEFA want to stress the fundamental differences between an individual athlete, who trains on his own, on the one hand, and a team-sport athlete, who is present at the stadium six days out of seven, and thus easy to locate, on the other hand,” the statement said.

“FIFA and UEFA therefore oppose the individual ‘whereabouts’ rule, and want to see it replaced by collective location rules, within the scope of the team and within the stadium infrastructure.

“Nevertheless, FIFA and UEFA agree, as an exception, to individual location for players already serving a suspension, or for players injured for a long period of time, as these players do not necessarily participate in the daily life of the club.”

The two bodies said they also rejected the notion that footballers had to give details of their whereabouts during their holidays, in order to respect their private life.

“Finally, FIFA and UEFA want to draw attention to the fact that, both on a political and juridical level, the legality of the lack of respect of the private life of players, a fundamental element of individual liberty, can be questioned.”

The statement said that between 25,000 and 30,000 doping controls were conducted on footballers every year.

“In a spirit of collaboration in the fight against doping, FIFA and UEFA therefore ask WADA to reconsider its position on the ‘whereabouts’ rule,” the statement said. (dpa)

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