‘There”s nothing like Australia’ tagline to promote tourism Down Under

March 31, 2010 By Leave a Comment

Melbourne, March 31(ANI): The new tagline of Tourism Australia is “There”s nothing like Australia”.

The earlier caption by model Lara Bingle, “So where the bloody hell are you?”” got banned by the Brits and could not be translated to the Japanese, making the authorities choose a fairly simpler one this time.

Tourism Australia managing director Andrew McEvoy suggested the tourism campaign aims to showcase the country as a great tourist destination.

“Australians want to tell the world passionately and proudly about our great country,”” News.com.au quoted McEvoy as saying.

And he described the new tag line as “a line for the ages””, hoping it to last for next 10 years.

Meanwhile, Federal Tourism Minister Martin Ferguson has asked Australians to participate in the campaign by submitting pictures and descriptions of their favourite local destinations on a new website www.nothinglikeaustralia.com starting April 15.

Apparently, the first stage of the campaign will cost just 4 million dollars, but Tourism Australia expects to invest at least 150m dollars over the next three years. (ANI)

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

Che Guevara’s granddaughter poses semi-nude for PETA

June 20, 2009 By Leave a Comment

London, June 19 (ANI): Cuban revolutionary leader Ernesto “Che” Guevara’s granddaughter is at the forefront of a PETA campaign for a vegetarian revolution.

PETA spokesman Michael McGraw said that Lydia Guevara has posed semi-nude in the campaign that tells viewers to “join the vegetarian revolution.”

He said that the print campaign is expected to debut in October in magazines and posters.

It will be launched first in Argentina, where Che Guevara was born, and then internationally.cGraw said that PETA approached the 24-year-old in recent months after finding out she was a vegetarian.

In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.

“It very much evokes the tag line of the ad, which is ‘Join the vegetarian revolution.’ It’s an homage of sorts to her late grandfather,” the Telegraph quoted McGraw as saying. (ANI)

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Britney Spears shoots commercial for gay perfume

May 28, 2009 By Leave a Comment

Britney Spears shoots commercial for gay perfumeLondon, May 28 (IANS) Pop star Britney Spears has shot for a fake advertisement for a perfume aimed at homosexuals.

The “Toxic” hitmaker has her own line of highly successful fragrances, and decided to poke fun at her career as a perfumer by recording a short film for the organisers of the Logo TV network’s NewNowNext awards, which embrace gay culture, reports contactmusic.com.

The singer is seen promoting a faux new fragrance called ‘Mo’, a term of endearment in the gay community.

The video features footage from her previous perfume ads before the star addresses the camera to read the tag line, “One spray and the gays will run your way!”

Logo executive producer Christopher Willey explained Spears’ decision to take part in the ad.

“She’s having fun with her gay audience, because she’s an official gay icon at such a young and tender age. She has this natural rapport with the gay community. I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn’t really done before,” he said.

The second annual NewNowNext prizegiving show airs in the US June 13 and will see Spears presented with the Always Next, Forever Now award.

Filed Under: Entertainment News Tagged With: , , , , , , , , , , , , , , , , , , ,

Katie Green’s busty advice for women: Get fitted

May 2, 2009 By Leave a Comment

London, Apr 29 (ANI): Brit model Katie Green has in Ultimo’s latest campaign urged people to get their boobs measured regularly.

Green, 21, joined boss Michelle Mone, fellow model Lucy Clarkson and 20 “real women” at Debenhams in London, urging people to visit Ultimo’s Bra Clinic, where the tag line is: “If the bra cup runneth over, it’s time to get fitted!”

“Getting your boobs measured regularly is a must,” the Sun quoted her as saying.

“I feel sleeker, sexier and much more confident when I’m in the right-sized lingerie. It’s unbelievable that so many women are walking around in the wrong sized bra.

“Women love to feel good about themselves, but a simple thing like getting fitted is still alien to a lot of women out there.

“When I was measured my size changed quite dramatically, I got a big surprise.

“My advice to all those girls out there is ‘get fitted’. Ultimo offer free fittings, so get to your local store and get those breasts professionally measured – ladies, you’ll love the results!

“In the past I’ve been guilty of just picking up whatever bra looks pretty and hoping for the best, but getting measured totally changed my shape and made me feel amazing,” she stated.

Mone added: “Women have achieved so much over the years – we’ve won the right to vote and we’ve tackled equality in the workplace, but we’ve never quite mastered the art of looking after our busts!

“Hopefully this campaign will change that,” she said.

Ultimo products are available from Debenhams stores and www.ultimo.co.uk (ANI)

Filed Under: Entertainment News Tagged With: , , , , , , , , , , , , , , , , , , ,

Sachin Is The Brand Ambassador Of Jaypee Cement

April 16, 2009 By Leave a Comment

While launching its new brand campaign, cement maker Jaypee Cement, a wholly owned arm of the Jaypee Group, has appointed master blaster Sachin Tendulkar as its brand ambassador.

Mr. Manoj Gaur, Jaypee Group Executive Chairman, said, “Sachin and Jaypee Cement are a perfect fit as they stand for similar values of inner strength, endurance and ever lasting performance. These value have spurred both to set new benchmarks and made good the dreams and aspirations of all those who believe in Sachin and Jaypee Cement.”

Sachin would get around Rs 4 crore per endorsement on a yearly basis.

The company’s new campaign featuring Cricket legend is being released today, and it will make use of TV, print and OOH media.

The brand also sports a new tag line, ‘Andar Se Solid’ that consolidates the brand’s core values of faith, buoyancy and steadiness.

Previously, there were two products under the Jaypee Cement banner, named ‘Buland’ with the tag line Buland Bharat ka Buland Cement, and Buniyaad, which had the tag line Yugon Yugon ka Saathi.

At the present, both the products have been faded out, and there is only single cement product from the Jaypee Group.

At this time, the brands Sachin endorses comprise Adidas, Aviva, RBS (Royal Bank of Scotland), Canon, MRF and Boost.

In 2008, Cola major PepsiCo dropped Tendulkar as its brand ambassador as the company felt the cricket star was too old to fit in its ‘youngistan’ communication campaign.

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , , ,