MISSION, KS, Jun 07 (MARKET WIRE) —
(Family Features) When you head out to the pool or the beach, does your
swimsuit make you look and feel your best? If not, you’re not alone.
In fact, according to a recent survey of more than 1,000 women, conducted
by Lands’ End, eight out of ten women (83 percent) confessed to having
worn the wrong size swimsuit. The survey also found more than half of
respondents (54 percent) purchase swim bottoms in a size that is too big
hoping for more coverage, while a third (34 percent) have squeezed into a
suit that is too small because a larger size was not available.
“With so many advances in swimsuit design, high-performance fabrics and a
full range of available sizes, there is no reason why any woman should
experience muffin top or saggy bottoms,” said Suzanne Bryant, vice
president of design, Lands’ End.
To help you make a splash this summer,
Bryant offers these tips for finding the swimsuit that’s right for you.
Swimsuit Strategies
When it comes to finding the perfect-fitting swimsuit, the goal is to
accentuate the positives and minimize the anxiety zones.
Minimize or Enhance Waist and Tummy
Strategy: Define a waistline, create
some curves.
–Find great waist-defining details such as princess seams,
draping and shirring.
–Suits for this shape will feature a shirred
waist, lines and prints and special detailing that will help to define a
waistline.
–These same details draw attention to the waistline and can
create the illusion of a smaller middle.
Minimize Hips and Thighs
Strategy: Draw eyes up and away from hips.
–Triangle shapes should look for suits that slim the lower torso and
draw attention to the upper torso with shapely necklines, bust detailing
and shirring.
–Details to look for include: surplice or V-necklines,
empire-style waist, darker colors on bottom, patterns on top.
Enhance Bust Area
Strategy: Create a fuller-looking top half.
–Find
supportive built-in bras to offer support and bust enhancement.
–Flattering top styles include halter, v-neck, scoop neck and shirred
tops.
Minimize Bust Area
Strategy: Provide bust support with good coverage.
–Higher necks are a must when trying to minimize the bust.
–Look for
back straps and supportive bras built into swimsuits.
–Quality fabrics
will also aid in coverage and camouflage top areas.
Lengthen Legs
Strategy: Higher leg openings to create the illusion of
longer legs.
–Choosing a suit with a two-inch leg opening will
instantly lengthen legs.
–Side-tie bottoms are great for adjusting the
leg openings to a desired height.
Finally, Bryant says, “Do love your body — but don’t stress about your
suit. Get a good fit and balance your body proportions and you’ll feel
great in a swimsuit that complements your figure.”
Learn more about swimwear styles and see the latest flattering designs at
www.landsend.com.
How to Take Measurements
According to the Lands’ End survey, six out of ten women stated they have
never taken measurements to find the perfect swimsuit size — 43 percent
confessed they simply don’t know how.
“Taking measurements is the key to finding your size and ultimately
looking great on the beach,” said Bryant. “To easily find a flattering
swimsuit, it’s important to measure your body, then use sizing charts to
pair up your measurements with swimwear designed to flatter your body
shape.”
With the right measurements, it’s easy to find the perfect swimsuit size.
A common mistake is not positioning the measuring tape correctly when
taking measurements.
–Bust — With arms relaxed at the sides of the
body, measure the fullest part of the bust keeping the tape measure
parallel to the floor.
–Waist — Measure around the waist at the
narrowest point. Add a 1/2 inch for comfort.
–Hips — Stand with heels
together and measure around the fullest part of the hips, keeping the
tape measure parallel to the floor.
–Torso — Run a tape measure down
the back from where the shoulder meets the neck, through the legs and
back up the front. (In other words, make a loop.)
Sport the Right Support
Not only is it important to get the correct
measurements — it is a must to select the best bra support and coverage
for each body type to achieve the perfect swimsuit fit. Bras shape and
define, adding fullness to a small bust, support to a large bust.
Shelf:
A shelf bra offers light coverage and support. It’s constructed of a soft
liner with an elasticized bottom band to help the bra stay in place.
Soft Cup: A soft cup bra provides shape and support. Most suits with soft
cups provide extra modesty; some feature push-up pads to give your figure
a boost.
Underwire: An underwire bra provides bra-like support in cup
sizes up to DDD.
Mastectomy: A mastectomy bra is a soft cup bra
constructed for support, combined with a liner. The bra and liner hold
the prosthesis in place with a durable under-bra elastic band.
To see different swimwear bra styles, visit www.landsend.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1274580
Wendy MacDonald
wmacdonald@familyfeatures.com
1-888-824-3337 ext. 235
Copyright 2010, Market Wire, All rights reserved.