New method to monitor early sign of oxidative stress that triggers cancer

Washington, Sept 12 (ANI): Scientists from University of Michigan have developed a new method to monitor early sign of oxidative stress that triggers cancer spread.

Lead researcher Kate Carroll suggests that being able to monitor a marker of oxidative stress that is associated with the activation of tumor cell growth pathways, particularly at an early stage, and then tailor treatments accordingly would allow for more targeted studies and might improve the odds of success with antioxidants and pro-oxidants.

The new method detects sulfenic acid in proteins-a tip off to early oxidative stress and to a specific protein modification associated with cell growth pathways.

Sulfenic acid is produced when a particular oxidant, hydrogen peroxide, reacts with the protein building block cysteine. But because the chemical modification involved is so small and transient, it has been difficult to detect.

To get around that problem, Carroll and Seo used a chemical probe that “traps” sulfenic acid and tags it for recognition by an antibody.

The antibody is labeled with a fluorescent dye that glows when observed with a fluorescence microscope.

The researchers then used the method to assess sulfenic acid levels as a marker of oxidative stress in several systems, including a panel of breast cancer cell lines.

“For each line, we saw a very distinct pattern of sulfenic acid modifications,” indicating different oxidative stress levels and hinting at differences in the underlying molecular events associated with tumor growth,” said Carroll, assistant professor of chemistry and a research assistant professor in the Life Sciences Institute.

“Whether the patterns we see will correlate with response to antioxidant treatment or other therapies that modulate oxidative stress level remains to be seen, but now we at least have a way to investigate that question,” the expert added.

The study appears in Proceedings of the National Academy of Sciences. (ANI)

Mesa Garage Doors Announces Partnership With Top SEO Company in California, Collective Clicks

LOS ANGELES, CA, Apr 14 (MARKET WIRE) —
Mesa Garage Doors is proud to announce that it has signed Collective
Clicks to be the exclusive Internet marketing consultant for Mesa Garage
Doors Incorporated. They will be handling all of Mesa’s search engine
optimization, pay per click services, and social media functions.

“We are simply ecstatic to be working with Mesa Garage Doors,” said
Collective Clicks President Mark Stern. “Mesa is the exact sort of client
that we look for. When you have a company that already has a stellar
reputation and a superior product, it allows us to focus on what we do
best which is getting the word out and the sales pouring in.”

Mesa Garage Doors, founded by Dwight Esnard, in Irvine, California in
1989, is the largest installer of garage doors and garage door openers in
the nation with over 200,000 successful installations.

Their service area ranges from San Diego to Santa Barbara, essentially
covering the entirety of Southern California. Mesa has the largest garage
door installation, service, and repair crews in the state and also boasts
a lowest price service guarantee.

Mr. Stern believes that while Mesa is already doing a great job getting
its message out through traditional media, his goal is to make its
Internet presence equally as strong.

Collective Clicks, also based out of Southern California, is one of the
most successful Internet marketing firms in the new media arena,
specializing in increasing the quality and quantity of website traffic and
in raising search engine rankings for midsized to multinational companies.

Mr. Stern says that his primary mission for Mesa is to get them greater
visibility, better click-through and conversion rates while keeping their
total cost per conversion low.

“What we’ve been seeing, especially in this down economy,” Stern offered,
“is that more and more brick and mortar companies are coming to the
realization that even though billboards and local ads can be helpful, they
just don’t compare to Internet marketing with regard to ROI. It’s not even
close. In three months, we can get a level of market penetration that
would take years for traditional media to achieve. And at a fraction of
the cost. Old media venues don’t give businesses, particularly small to
mid-sized operations, actionable information. And this is why Collective
Clicks is growing so fast. The results we provide are specific and
trackable. There is nothing ‘general’ about the analytics we provide.
We’re just a lot more targeted in our approach, especially in Garage
Doors.”

In recent weeks, Collective Clicks has signed and significantly raised the
general web and search engine rankings for new clients in industries
ranging from financial services to fashion. Stern has promised that it
will do the same or better for Mesa Garage Doors.

Mesa President Esnard said: “We have learned never to be complacent as
just a few short months ago we were selling all the garage doors we could
build. This down economy has helped galvanize the direction we want to
take our brand. And we are enthusiastic and confident that Collective
Clicks will play a major role in getting us there.”

Said Stern: “Mesa is an extraordinary company and we are going to do
whatever it takes to make sure the web community knows about Mesa Garage
Doors.”

If you would like more information on Garage Doors and SEO Services, or to
schedule an appointment please call Jon Mozzino at (310) 388-9050 or email
Jon.m@collectiveclicks.com.

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