Autonomy Reshapes Marketing Landscape with New Analytics Visualization,
Self-Service, and Multichannel Optimization Solutions
CAMBRIDGE, England and SAN FRANCISCO, March 3, 2010
/PRNewswire-FirstCall/ — Autonomy Corporation plc (LSE: AU. or AU.L), a
global leader in infrastructure software for the enterprise, today announced
significant innovations across the company’s Meaning Based Marketing platform
- allowing businesses to understand, act on, and optimize all forms of
information. Based on Autonomy’s ability to automatically identify concepts
in structured and unstructured information, Autonomy’s Meaning Based
Marketing platform is uniquely enabled to handle the scale, complexity, and
speed required to succeed in the modern era. As a result, marketers are
increasingly turning to Autonomy’s end-to-end marketing platform as an engine
to engage customers, capitalize on emerging opportunities, and drive growth
and profits for their businesses.

“As host of CMO CLUB dinners around the world, I hear from Chief
Marketing Officers every day about how their job is becoming more and more
difficult,” said Pete Krainik, Founder, The CMO CLUB. “They are overwhelmed
with the exponential growth of new forms of information – especially social
networks and video – and how to bring all this data together to move quickly
on business opportunities and protect their brand. I’m hearing lots of
excitement from club members about Autonomy’s Meaning Based Marketing
platform for allowing marketers to see what is really happening inside and
outside their business, act quickly on the information, and deliver the
revenue and customer engagement results they need.”

Marketers today enjoy thrilling new opportunities – as well as
significant risks. A new world has opened up for marketers – in the form of
social media, video, and blogs – however businesses still struggle to
identify the useful information amidst the ocean of data generated in these
networks every day. Businesses have invested billions in CRM, business
intelligence, contact center, demographic, and campaign management systems,
but find it challenging to link data between these legacy systems and social
networks in order to act on new opportunities or risks to their business. A
small amount of chatter about a company’s product today can yield a sales
bonanza if recognized and acted on quickly, and likewise can turn into a
major reputation hit if overlooked and unmanaged.

Autonomy’s Meaning Based Marketing platform is built for the
next-generation of marketers looking to understand, act on, and optimize all
forms of information – linking together internal systems with external data
in order to deliver the most compelling and targeted data to customers across
every channel. Autonomy has delivered several significant innovations,
including new self-service modules, across every part of the company’s
integrated, comprehensive platform.

Automatically Understand All Forms of Customer Information

At the core of Autonomy’s Meaning Based Marketing platform is the
Intelligent Data Operating Layer (IDOL) which allows businesses to
automatically detect, analyze, and act on concepts, allowing computers to see
patterns in information the way people do. This unique technology is based on
hundreds of patents and powers a wide range of applications with over 20,000
customers around the world.

Autonomy has delivered a new console, called Explore, which provides
marketers with a visualization interface to Autonomy IDOL’s deep analytics
capabilities. Autonomy Explore provides marketers with the following:

– A new analytics visualization console, which connects to every
customer touchpoint, including social networks, contact centers, and
the web.
– Discovers patterns, trends, and sentiment across all channels inside
and outside an enterprise.
– Includes out of the box widgets for automatically categorizing and
understanding market trends and clusters of customers.

Automatically Act on Insights to Win Market Share and Manage Reputation

Autonomy provides the most comprehensive platform for allowing marketers
to automatically act on the insight obtained from all customer touchpoints,
whenever and wherever interactions take place. This includes information from
internal systems, like corporate websites, as well as external sources like
social media networks. Autonomy has added significant enhancements to the
company’s web content management, rich media management, and contact center
solutions.
Autonomy Interwoven Web Content Management

– Interwoven TeamSite – new dependency management and automatics
language detection capabilities to support global web deployments,
as well as several surf and edit enhancements such as keyword
shortcuts, fixed area layout and in-line editing for unsurpassed
usability. The product also includes new desktop tools to allow
seamless integration with Microsoft Office.

– Interwoven LiveSite – industry-first agnostic content delivery
capabilities which allow marketers to dynamically display content to
any display environment, including portal, Flash, AJAX, and .NET.
The new version of LiveSite also allows marketers to more easily
leverage Autonomy’s full spectrum of capabilities, including explicit
and implicit targeting.

– Editors note: to see today’s press release on the new version of
Autonomy TeamSite and LiveSite, please visit:

http://www.autonomy.com/content/News/Releases/2010/index.en.html.

Autonomy Virage Rich Media Management

– VirageMediaBin – Autonomy’s market-leading technology includes new
capabilities that automatically tag and classify any image or video,
regardless of format or language. This allows marketers to more
quickly and easily find the right image through a new rich media
interface, allowing them to deliver more accurate, relevant, and
brand-consistent content to customers.

Autonomy eTalk Contact Center Solutions

– eTalk Qfiniti – provides active “listening” across all customer
interactions – including contact center, website, email, in-store,
and social media. Autonomy etalk’s Qfiniti platform for the contact
center provides the most advanced speech analytics of enterprise voice
and chat interactions. Autonomy’s IDOL platform provides intelligent
connectors to all forms of data – including unstructured – to bring
back analysis that can be leveraged across an organization.

Automatically Optimize Customer Interactions Across All Customer
Touchpoints

Autonomy’s Multichannel Optimization solution combines meaning-based
technology with Autonomy Optimost’s multivariate testing technology to ensure
businesses deliver the most compelling combination targeted content to
customers across all channels.

– Autonomy has added an intuitive self-service console to its
Optimost offering, allowing customers to choose between managed
service offerings as well as self-service. The new user interface
includes a marketing dashboard, as well as a new experiment
authoring process.

– Now customers can more easily test and optimize content between
customer touchpoints. For instance, a marketer managing a potentially
damaging product recall can seamlessly test the most effective
message and content across the company’s contact center, web, and
in-store channels.

– Optimost Adaptive Targeting provides new analytics capabilities to
mine all major types of customer attributes to create customer
segments, including context (how the visitor arrives at the Website,
e.g. search keyword), geography, time of day, and demographic,
behavior, and account profile information. Once customer segments
are created, multivariate tests are conducted on an unlimited number
of copy ideas, offers, and layouts to determine the best solution
for each audience segment.

To learn more about Autonomy’s Meaning Based Marketing platform, please
visit http://www.interwoven.com/mbm.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. IDC recently recognized Autonomy as having the largest
market share and fastest growth in the worldwide search and discovery market.
Autonomy’s technology allows computers to harness the full richness of human
information, forming a conceptual and contextual understanding of any piece
of electronic data, including unstructured information, such as text, email,
web pages, voice, or video. Autonomy’s software powers the full spectrum of
mission-critical enterprise applications including pan-enterprise search,
customer interaction solutions, information governance, end-to-end
eDiscovery, records management, archiving, business process management, web
content management, web optimization, rich media management and video and
audio analysis.

Autonomy’s customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds Banking Group, NASA,
Nestle, the New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the
U.S. Department of Energy, the U.S. Department of Homeland Security and the
U.S. Securities and Exchange Commission. More than 400 companies OEM Autonomy
technology, including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO.
The company has offices worldwide. Please visit http://www.autonomy.com to
find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.

Autonomy Editorial Contacts:

Randy Cairns Ian Bain
Autonomy (US) The Red Consultancy (US)
+1-408-953-7111 +1-415-618-8806
randy.cairns@autonomy.com ian.bain@redconsultancy.com

Edward Bridges David Vindel
Financial Dynamics (UK) The Red Consultancy (UK)
+44-207-831-3113 +44-207-025-6529
edward.bridges@fd.com david.vindel@redconsultancy.com

SOURCE Autonomy Corporation plc

Autonomy Editorial Contacts: Randy Cairns, Autonomy (US), +1-408-953-7111,
randy.cairns@autonomy.com; Edward Bridges, Financial Dynamics (UK),
+44-207-831-3113, edward.bridges@fd.com; Ian Bain, The Red Consultancy (US),
+1-415-618-8806, ian.bain@redconsultancy.com; David Vindel, The Red
Consultancy (UK), +44-207-025-6529, david.vindel@redconsultancy.com