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Goodmail Expands Executive Management Team with Two Technology Industry Veterans

Eric Monderer named senior vice president of corporate strategy and business
development; Mary Byrne appointed vice president of sales and client services
MOUNTAIN VIEW, Calif.–(Business Wire)–
Goodmail Systems, the creator of CertifiedEmail, the industry`s standard class
of trusted email, today announced the appointment of technology executives, Eric
Monderer, to the position of senior vice president of corporate strategy and
business development, and Mary Byrne to the to the position of vice president of
sales and client services. Monderer and Byrne join Goodmail as the company looks
to intensify its initiatives across its ISP partner network and to expand its
growing list of customers.

“As Web 2.0 functionalities are coming to email, Goodmail has a unique
opportunity to provide enablement and security technologies to help radically
change the way consumers utilize their inboxes,” said Daniel Dreymann, president
and co-founder at Goodmail. “Eric and Mary`s experience, expertise and
leadership in high growth companies like Goodmail will be instrumental to our
continued delivery of solutions that secure and enrich the email user
experience, and to the company`s next phase of growth.”

As vice president of sales, business development, and OEM licensing for Nokia,
Monderer consistently exceeded revenue goals while leading the worldwide sales
team and overseeing numerous aspects of product, business development and field
relationships. Nokia acquired Intellisync where Monderer led sales and business
development efforts, as vice president, for eight years.

“With its industry leading technology, far-reaching customer base and
well-established industry partnerships, Goodmail has achieved unparalleled
levels of growth and momentum,” said Monderer. “As a new member of the
management team I am excited to support Goodmail`s leadership position with
industry ecosystem partners and to capitalizing on new strategic opportunities.”

Byrne is a senior level executive with over 20 years of sales management
experience. Most recently, she was regional vice president of sales for FAST
Search, a Microsoft subsidiary. Prior to FAST Search, Byrne ran global sales,
marketing and services for Bluestreak. She also led North American sales and
account management for the marketer division of DoubleClick. Prior to
DoubleClick, she held several positions culminating in the role of senior vice
president of managed services sales at Level 3.

“Email enhanced with video and other rich-media, has provided Goodmail customers
with the extraordinary opportunity to raise their email marketing campaigns to
the next level and beyond,” said Byrne. “I am pleased to have the opportunity to
lead and support a highly customer-centric and service-oriented sales team
committed to providing our clients the very best email has to offer.”

About Goodmail Systems

Goodmail Systems is the creator of CertifiedEmail, the industry standard for
trusted-class email. CertifiedEmail provides a safe and reliable means for
consumers to easily identify authentic email messages from legitimate commercial
and nonprofit email senders. Each CertifiedEmail is sent with a
cryptographically secure token that assures authenticity and is marked in the
inbox with a unique blue ribbon envelope icon, enabling consumers to visually
distinguish email messages which are real and sent from email senders with whom
they have a pre-existing relationship. Available to email senders meeting strict
standards for best practices and low complaint rates, it is the only class of
email available that assures delivery of all opt-in email messages to the inbox,
with links and images automatically rendered intact, and embedded
multi-dimensional applications like CertifiedVideo for streaming video, yielding
measurable improvements in email effectiveness. CertifiedEmail has been adopted
by many of the nation’s top email mailbox providers and is in use by the very
best commercial, government and non-profit senders. It is supported in North
America and Europe by a wide network of email platforms and service providers.

Goodmail Systems
Heather Haas, 650-230-7735
heather@goodmailsystems.com
www.goodmail.com

Getting The Most Out Of Sales And Marketing

Sales and marketing often get lumped together, but that doesn’t mean they know how to play nice.

You know the story. The sales squad snipes about getting meager support from the marketing department, while marketing folks–who on the whole command far smaller salaries–whine about feeling unappreciated for the quantity and quality of help they provide. And both sides are quick to point the finger at the other when key contracts aren’t landed and revenue goals aren’t met.

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The fact is, letting a rift grow between sales and marketing can lead to lost revenue, reduced productivity and a dented reputation. The two sides need each other, and as a small-business owner, it’s your job to set the tone and play referee. No mean feat, but the good news is that small fry tend not to suffer from the “silo” effects that plague larger competitors.

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With that, here are five surefire ways to improve relations between your sales and marketing departments:

Remind everyone that they’re on the same team. Salespeople don’t like to hear this, but by definition, sales is a subset of marketing–the universal effort to blast your company’s message to the marketplace, find the most likely prospects, land them and keep them happy. While the sales team plays a critical role in that effort–a role often given to individual achievement–it is still one arrow in the quiver of a company’s communication strategy.

Encourage empathy. Marketing folks tend to spend too much time in the office “thinking strategically.” Sorry, folks, but there are diminishing returns to this. Force marketers to spend time in the field with salespeople. This should be part of their job description, not just their training.

Get everyone involved. Salespeople should help develop marketing programs. Invite them to brainstorming sessions, establish a formal system for collecting their ideas and give them full credit when their good ideas get implemented.

Create a smart incentive structure. That advice goes for every part of an organization, but it’s especially critical in the sales and marketing realm. Salespeople will always be motivated by fat commissions, of course, but you should look for ways to let marketing staff get a piece of the action.

Craft and communicate a consistent message. In an effort to land business, salespeople can veer from the company’s overall strategic vision, ultimately confusing customers. That’s why you have to take steps–establish procedures, run training seminars, whatever it takes–to make sure both sales and marketing are strategically aligned. Remember: While internal conflict is distracting, pumping out conflicting messages is downright destructive.

Kern Lewis is president of GrowthFocus, Inc., a small-business marketing consultancy based in Castro Valley, Calif. You may reach Kern at klewis@growthfocus.net.

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Have questions about running your small business better? Ask our cadre of experts at Forbes.com’s Small Business Exchange

Goodmail Expands Executive Management Team with Two Technology Industry Veterans

Getting The Most Out Of Sales And Marketing

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