Digital screen to aid election campaign in Andhra

Hyderabad, Apr 6 (ANI): Political parties in Andhra Pradesh are using unique mobile digital screen to woo voters.
Designed and manufactured by the Hyderabad-based MIC Electronics Limited, the mobile digital screen enables two-way video conferencing and also displays live images to a large audience within the radius of 200-300 metres.
The huge billboards like digital screens, which are called the LEDs (light emitting diodes), can be installed in 20 minutes and it can rotate 360 degrees.

The all-round orientation gives the candidate an advantage of literally being in the close proximity of the electorate.

“The leader who is somewhere in north can be shown in south. That is you are taking them almost directly ‘live’ to the people,” said M V Ramana Rao, Chairman and Managing Director, MIC Electronics Limited.

The cost of making the mobile digital screen, the first of its kind in India, varies from rupees three million to rupees 10 million.

MIC Electronics Limited also claims to have introduced these audio-video promotional concepts in Sri Lanka, South Africa and some countries of the Middle East.

“This is a unique TV, which is available for the masses. Audio technology is available for public meeting. This technology came to amplify the video signal, it also amplifies the picture size too. It can be amplified 500 times to cater to so many people,” said V Muthuswamy, Chief Operating Officer (COO), MIC Electronics Limited. By Narendra (ANI)