LINCOLNSHIRE, Ill.–(Business Wire)–
Vance Publishing Corp., a leading B2B integrated media company, has hired Dean
E. Horowitz as vice president of eMedia. Horowitz will oversee all of Vance’s
digital products, assuming responsibility for developing digital advertising
strategies, creating new products and services, and expanding existing
businesses. He also will lead Vance Marketing Solutions, a full-service digital
marketing firm that offers consultation and execution services to the
agriculture, beauty, and professional woodworking industries.
“Dean’s background in digital business models is exceptional,” said company
President Peggy Walker. “He has solid experience in developing new digital
products and services, along with a strong sales and marketing focus in both
traditional and new media. He is the ideal person to lead our continuing efforts
to expand our digital businesses and to integrate our brands across multiple
“This is an exciting time to be joining the Vance organization,” Horowitz said.
“The company has created an impressive blend of print, data, events, and web
offerings, and the B2B communities it serves are vibrant and loyal to its brands
and products. I am very enthusiastic about being part of this highly regarded
company as it sets the example, and expectations, for the next wave of digital
Horowitz moves to Vance after a 17-year tenure at Reed Business Information,
where he recently was General Manager of the Construction Media portfolio and
Director of the Chicago Division’s eMedia group. He is a graduate of Rutgers
University and the Strategic Leadership Program at Harvard Business School. He
has served as a recognized speaker on digital strategies at conferences and
trade shows, and was recognized as an “Innovation” leader within Reed Business
Vance Publishing Corp. serves the agriculture, beauty and professional
woodworking markets. The company produces 15 magazines, more than 100
newsletters, over 30 websites, several trade shows and events, a
subscription-based data product set, and custom media products. Founded in 1937,
Vance is headquartered in Lincolnshire, Ill., with additional offices in Lenexa,
Kan., and St. Louis, Mo.
Vance Publishing Corp.
Peggy Walker, 847-634-2600
Copyright Business Wire 2010