LINCOLNSHIRE, Ill.–(Business Wire)–
Vance Publishing Corp., a leading B2B integrated media company, has hired Dean
E. Horowitz as vice president of eMedia. Horowitz will oversee all of Vance’s
digital products, assuming responsibility for developing digital advertising
strategies, creating new products and services, and expanding existing
businesses. He also will lead Vance Marketing Solutions, a full-service digital
marketing firm that offers consultation and execution services to the
agriculture, beauty, and professional woodworking industries.
“Dean’s background in digital business models is exceptional,” said company
President Peggy Walker. “He has solid experience in developing new digital
products and services, along with a strong sales and marketing focus in both
traditional and new media. He is the ideal person to lead our continuing efforts
to expand our digital businesses and to integrate our brands across multiple
platforms.”
“This is an exciting time to be joining the Vance organization,” Horowitz said.
“The company has created an impressive blend of print, data, events, and web
offerings, and the B2B communities it serves are vibrant and loyal to its brands
and products. I am very enthusiastic about being part of this highly regarded
company as it sets the example, and expectations, for the next wave of digital
media products.”
Horowitz moves to Vance after a 17-year tenure at Reed Business Information,
where he recently was General Manager of the Construction Media portfolio and
Director of the Chicago Division’s eMedia group. He is a graduate of Rutgers
University and the Strategic Leadership Program at Harvard Business School. He
has served as a recognized speaker on digital strategies at conferences and
trade shows, and was recognized as an “Innovation” leader within Reed Business
Information.
Vance Publishing Corp. serves the agriculture, beauty and professional
woodworking markets. The company produces 15 magazines, more than 100
newsletters, over 30 websites, several trade shows and events, a
subscription-based data product set, and custom media products. Founded in 1937,
Vance is headquartered in Lincolnshire, Ill., with additional offices in Lenexa,
Kan., and St. Louis, Mo.
Vance Publishing Corp.
Peggy Walker, 847-634-2600
Copyright Business Wire 2010
Furore over Burger King’s ‘raunchy’ sandwich ad
Washington, July 1 (ANI): A print advertisement of Burger King’s sandwich in Singapore has come under fire because of its “distasteful” and unappetizing references to oral sex.
The ad for the “BK Super Seven Incher” shows the “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: “It’ll blow your mind away.”
“Fill your desire for something long, juicy and flame-grilled,” Fox News quoted the ad as saying further.
The ad is a limited time promotion in Singapore-a society known around the world for its strict government controls of social conduct.
And now advertising experts have said that the ad leaves little to the imagination and should be discontinued.
Mark Duffy, a blogger and an advertising copywriter at a major New York City firm, said that the advertisement was among the “worst” he had ever seen in more than 17 years of his experience.
“I’ve seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King. I was a little repulsed by it. It’s really misogynistic to women and it’s also unappetizing,” said Duffy.
Duffy said that the woman’s face in the advertisement appeared to have been retouched to make it look like a doll, and that the American cheese on the sandwich seemed a little too white.
“It’s outlandish. They obviously didn’t hire a top-notch food photographer,” he said.
Duffy, who called on Burger King to terminate the ad, said: “It’s really distasteful on the appetite level and on the social level. The ad pretty much speaks for itself. How much more do they have to spell it out for you?”
Lauren Kuziner, a spokeswoman for Burger King, said that the campaign was produced by a local Singaporean agency, and not by the company’s U.S. advertising firm, Crispin Porter plus Bogusky.
“Burger King Corp. values and respects all of its guests. This print ad is running to support a limited time promotion in the Singapore market and is not running in the U.S. or any other markets. The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market,” said Kuziner in a statement.
He, however, refused to identify the Singapore-based firm, and did not respond to requests for comment on whether Burger King had received complaints in connection with the ad. (ANI)