Vance Publishing Names Horowitz VP of eMedia

LINCOLNSHIRE, Ill.–(Business Wire)–
Vance Publishing Corp., a leading B2B integrated media company, has hired Dean
E. Horowitz as vice president of eMedia. Horowitz will oversee all of Vance’s
digital products, assuming responsibility for developing digital advertising
strategies, creating new products and services, and expanding existing
businesses. He also will lead Vance Marketing Solutions, a full-service digital
marketing firm that offers consultation and execution services to the
agriculture, beauty, and professional woodworking industries.

“Dean’s background in digital business models is exceptional,” said company
President Peggy Walker. “He has solid experience in developing new digital
products and services, along with a strong sales and marketing focus in both
traditional and new media. He is the ideal person to lead our continuing efforts
to expand our digital businesses and to integrate our brands across multiple
platforms.”

“This is an exciting time to be joining the Vance organization,” Horowitz said.
“The company has created an impressive blend of print, data, events, and web
offerings, and the B2B communities it serves are vibrant and loyal to its brands
and products. I am very enthusiastic about being part of this highly regarded
company as it sets the example, and expectations, for the next wave of digital
media products.”

Horowitz moves to Vance after a 17-year tenure at Reed Business Information,
where he recently was General Manager of the Construction Media portfolio and
Director of the Chicago Division’s eMedia group. He is a graduate of Rutgers
University and the Strategic Leadership Program at Harvard Business School. He
has served as a recognized speaker on digital strategies at conferences and
trade shows, and was recognized as an “Innovation” leader within Reed Business
Information.

Vance Publishing Corp. serves the agriculture, beauty and professional
woodworking markets. The company produces 15 magazines, more than 100
newsletters, over 30 websites, several trade shows and events, a
subscription-based data product set, and custom media products. Founded in 1937,
Vance is headquartered in Lincolnshire, Ill., with additional offices in Lenexa,
Kan., and St. Louis, Mo.

Vance Publishing Corp.
Peggy Walker, 847-634-2600

Copyright Business Wire 2010

Lady Gaga’s wacky VMA outfit turns heads

Washington, September 14 (ANI): Pop sensation Lady Gaga grabbed eyeballs at 2009 MTV Video Music Awards by appearing in a unique outfit.

The ‘Poker Face’ hitmaker wore a black lace Jean Paul Gaultier dress with Dragon print silk underlay from Gaultier’s fall/winter ready to wear collection.

Her fashion accessory included Keko Hainswheeler neck brace and Kiko jewelry.

The 24-year-old walked the carpet with Kermit the Frog.

“I’m just happy to be here, and I’m excited for everyone to win,” Us magazine quoted her as saying. (ANI)

Pressmart Indonesia Print Media Awards launched

Indonesia, Aug 24 (ANI/Business Wire India): Pressmart Media Ltd, (www.pressmart.com), a global leader in the digital publishing and delivery solutions, today announced the launch of “Pressmart-Indonesia Print Media Awards (IPMA)” in a bid to recognize the best publishing houses in Indonesia over the calendar year 2009, just after associating with the magazine publishers in Singapore, for its awards as the lead sponsor.

IPMA will be conferred annually starting February, 2010, is the exciting new competition created to promote magazines, tabloids and newspapers – both in print and digital and also encourage the publishing industry in Indonesia.

The Indonesian leading newspaper publisher’s association, Serikat Penerbit Suratkabar (SPS) Pusat will host the Pressmart-Indonesia Print Media Awards.

The nominations are open to the registered members of the SPS and all other publications in Indonesia. IPMA finalist entries will be put in front of jury members led by Pressmart, SPS and highly reputed industry experts from India, Indonesia, Malaysia, and Singapore.

SPS Chairman, Dahlan Iskan said: “The Pressmart-Indonesia Print Media Awards are unique in recognizing excellence, innovation and outstanding creative output throughout the print media supply chain. These awards will set new benchmarks, bring new insights and most importantly be an ideal learning opportunity for publishing houses to succeed in today’s uncertain economy.”

“We are delighted to launch the first of its kind publishing awards in Indonesia,” said Sanjiv Gupta, Chairman and CEO of Pressmart.

“Most importantly, we want to recognize all of these inspirational print media houses and encourage the publishing industry in Indonesia for the amazing work that they do,” added Gupta. (ANI)

‘Bullet fingerprinting’ technique improves recovery rate of prints

Washington, July 13 (ANI): A team of scientists has developed ‘Bullet fingerprinting’ technology, which is a simple but effective method to visualize fingerprints even after the print itself has been removed.

The technology has been developed by Dr John Bond, from Northamptonshire Police Scientific Support Unit and an Honorary Research Fellow at the University of Leicester’s Forensic Research Centre, in collaboration with University scientists.

Continuing work exploring this forensic technique in the Department of Chemistry at the University of Leicester is uncovering new ways of recovering fingerprints from metal surfaces.

Researcher Alex Goddard has uncovered a natural technique that he believes is so simple, which can explain why it has been overlooked until now.

The technique involves studying the chemical and physical interactions occurring between the metal and the fingerprint sweat deposit.

Using advanced surface imaging techniques, such as an Atomic Force Microscope, nanoscale observations of fingerprinted brass samples can identify optimum conditions to promote the natural enhancement of the fingerprint, vastly improving their recovery rate.

It has also proven that components of the sweat deposit survive washing and wiping of the surface.

According to Goddard, “Once a finger has touched the metal surface, a residue remains behind. This starts to react with the metal and an image of the fingerprint can be developed by use of elevated temperature and humidity, with the resultant image becoming a permanent feature on the surface of the metal.”

“Currently, fingerprint recovery from bullets is very low; less than 1 percent. This uses a natural process and even if it only leads to small increase in success rate, then that would be significant,” he said.

“Previous recovery methods include applying powder to the material which can actually damage the evidence,” said Goddard.

“This new technique promotes a naturally occurring process which does not involve adding anything to, or damaging, the evidence. Instead, it employs heat and humidity to promote the enhancement of the fingerprint image.

There are also indications that it could be used after other techniques have failed, perhaps as a last resort,” he added. (ANI)

Alesha Dixon to turn Strictly Come Dancing judge

London, July 9 (ANI): Pop star and former model Alesha Dixon is going to replace choreographer Arlene Phillips as a judge on Strictly Come Dancing.
According to sources, BBC chiefs are finalising the small print on her contract and the deal could be announced today.

“It’s great news. We’re just ironing out the finer points – most importantly how much she will be paid,” the Sun quoted a source as saying.
Insiders have said that the bosses feel that Dixon is the right person to boost the show’s appeal to younger viewers. (ANI)

Two dietary oils could reduce body fat in older diabetic women

Washington, July 8 (ANI): Two common dietary oil supplements, safflower oil and conjugated linoleic acid (CLA), have an inherent ability to reduce body fat in obese postmenopausal women with Type 2 diabetes, revealed a study.

Safflower oil is common cooking oil, while conjugated linoleic acid (CLA) is a compound naturally found in some meat and dairy products, which has been associated with weight loss in previous studies.

Both are composed primarily of polyunsaturated fatty acids, which are considered “good fats”, which, when consumed in proper quantities, could lead to a variety of health benefits.

By comparing the two oils, the researchers found that16 weeks of supplementation with safflower oil reduced fat in the trunk area, lowered blood sugar, and increased muscle tissue in the women participants.

On the other hand, conjugated linoleic acid supplementation for the same length of time reduced total body fat, and lowered the women’s body mass index (BMI).

The women, who participated in the study, took one type of oil for 16 weeks, followed by the other oil for an equal amount of time.

The participants were instructed not to change their diets or exercise patterns over the course of the study, so the research would measure the effects of only the supplementation.

“Making this subtle change in the intake of high-quality dietary fats in an effort to alter body composition is both achievable and affordable to postmenopausal women in the United States who are managing the difficult combination of obesity and diabetes,” said Martha Belury, professor of human nutrition at Ohio State University and senior author of the study.

One of the most surprising finding was that, in 16 weeks, these women could lose between about two pounds and four pounds of trunk fat simply by taking safflower oil supplements.

The study showed that CLA supplementation significantly decreased body mass index and total body fat over both diet periods.

“I never would have imagined such a finding. This study is the first to show that such a modest amount of a linoleic acid-rich oil may have a profound effect on body composition in women,” said Belury.

The dose of either oil taken each day was approximately 1 2/3 teaspoons.

Postmenopausal women tend to lose muscle at the same time that body fat accumulates toward their middle.

Thus, the research shows how dietary oils can complement lifestyle and medication in helping older diabetic women manage their health, said Belury.

The research has been published online, and is scheduled for later print publication, in the American Journal of Clinical Nutrition. (ANI)

Extension of stimulus package for print media till December 31

New Delhi, July 6 (ANI): Finance Minister Pranab Mukherjee on Monday said that the stimulus package given to the print media in February 2009 has been further extended for another six months from June 30 to December 31.

Presenting the Union Budget for the year 2009-10 in Lok Sabha on Monday, Mukherjee said: “In February 2009, the print media was given a stimulus package comprising waiver of 15 per cent agency commission on DAVP advertisements and a 10 per cent increase in the DAVP rates to be paid as a ‘Special Relief’ subject to documentary proof of loss of revenue in non-governmental advertisements.” (ANI)

Recession-hit UK couples helping boost lingerie sales

London, July 6 (ANI): Recession-hit UK couples are increasingly heading towards lingerie shops, and have boosted the sales of racy underwear by almost 50 per cent ever since the economy has slumped.

New figures have revealed that fishnet stockings, suspenders, basques, and cleavage-boosting bras are all selling at a “record rate”.

Department store Debenhams, which conducted the survey, has said that with the increased unemployment rates, thousands of British couples are now rediscovering the benefits of nights in. Losing a job is never good news, but our lingerie sales suggest that many people are using the opportunity to become fully employed at home,” the Telegraph quoted Annette Warburton, the store’s head of lingerie buying, as saying.

Traditionally Christmas happens to be the peak season for sales of sexy underwear, with men being the biggest buyers as they choose risque clothing, which their partners may not think to buy for themselves.

However, for the first time, figures have shown that the Christmas peak has continued till May.

In fact, initial figures for June have indicated that the upward trend is still on.

Sales of fishnet stockings are up 83 per cent, suspenders by 50 per cent, and basques by 45 per cent.

Garters are also up by 71 per cent and cleavage-boosting bras up 61 per cent.

Silk, satin, black lace and animal print are the most popular materials. (ANI)

Furore over Burger King’s ‘raunchy’ sandwich ad

Washington, July 1 (ANI): A print advertisement of Burger King’s sandwich in Singapore has come under fire because of its “distasteful” and unappetizing references to oral sex.

The ad for the “BK Super Seven Incher” shows the “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: “It’ll blow your mind away.”

“Fill your desire for something long, juicy and flame-grilled,” Fox News quoted the ad as saying further.

The ad is a limited time promotion in Singapore-a society known around the world for its strict government controls of social conduct.

And now advertising experts have said that the ad leaves little to the imagination and should be discontinued.

Mark Duffy, a blogger and an advertising copywriter at a major New York City firm, said that the advertisement was among the “worst” he had ever seen in more than 17 years of his experience.

“I’ve seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King. I was a little repulsed by it. It’s really misogynistic to women and it’s also unappetizing,” said Duffy.

Duffy said that the woman’s face in the advertisement appeared to have been retouched to make it look like a doll, and that the American cheese on the sandwich seemed a little too white.

“It’s outlandish. They obviously didn’t hire a top-notch food photographer,” he said.

Duffy, who called on Burger King to terminate the ad, said: “It’s really distasteful on the appetite level and on the social level. The ad pretty much speaks for itself. How much more do they have to spell it out for you?”

Lauren Kuziner, a spokeswoman for Burger King, said that the campaign was produced by a local Singaporean agency, and not by the company’s U.S. advertising firm, Crispin Porter plus Bogusky.

“Burger King Corp. values and respects all of its guests. This print ad is running to support a limited time promotion in the Singapore market and is not running in the U.S. or any other markets. The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market,” said Kuziner in a statement.

He, however, refused to identify the Singapore-based firm, and did not respond to requests for comment on whether Burger King had received complaints in connection with the ad. (ANI)

Pranab Mukherjee confers with cabinet colleagues on budget

New Delhi, June 19 (ANI): Union Food Processing Minister Subodh Kant Sahay and Minister for Information and Broadcasting Ambika Soni met Finance Minister Pranab Mukherjee ahead of the general budget, which is to be presented on July 6.

As part of the pre-budget exercise, Mukherjee held parleys with various stakeholders, state finance ministers, industrialist groups, leading economists, trade unionists and top officials of various financial institutions.

“We have requested that this sector is a perishable sector, rural activities based sector, so tax holiday is required for the sector for 8 to 10 years, so that private investments come in,” said Sahay.

“I requested the Finance Minister to provide parity and rationalisation in the service tax paid by broadcasters on revenues accrued by them from advertisements. There should be a parity in print and broadcasting media,” Ambika Soni said.

The Union Cabinet on Monday decided to hold the Budget session from July 2 to 7 while the General Budget will be presented on July 6.

It was also decided that the Economy Survey would be presented on July 2.

Prime Minister Dr. Manmohan Singh presented an interim budget for the 2009/10 (April/March) in February ahead of the general elections in April and May.

In its five budgets since 2004, the Congress party-led coalition has raised spending on health, education and rural employment. (ANI)

Che Guevara’s granddaughter poses semi-nude for PETA

London, June 19 (ANI): Cuban revolutionary leader Ernesto “Che” Guevara’s granddaughter is at the forefront of a PETA campaign for a vegetarian revolution.

PETA spokesman Michael McGraw said that Lydia Guevara has posed semi-nude in the campaign that tells viewers to “join the vegetarian revolution.”

He said that the print campaign is expected to debut in October in magazines and posters.

It will be launched first in Argentina, where Che Guevara was born, and then internationally.cGraw said that PETA approached the 24-year-old in recent months after finding out she was a vegetarian.

In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.

“It very much evokes the tag line of the ad, which is ‘Join the vegetarian revolution.’ It’s an homage of sorts to her late grandfather,” the Telegraph quoted McGraw as saying. (ANI)

Music ‘soothes pain of premature babies’

Washington, May 28 (ANI): Playing music to babies can help reduce pain and encourage better oral feeding, a new study suggests.

The research, published ahead of print in the Archives of Disease in Childhood, claimed that increasing numbers of neonatal units are using music as a method to help improve behavioural and physiological outcomes or to manage pain during common procedures such as circumcision.

The benefits are said to be calmer infants and parents, a stable condition in the child’s functions, higher oxygen saturation, faster weight gain and shorter hospital stays.

In the study, researchers from the University of Alberta in Canada reviewed nine existing randomised trials published between 1989 and 2006 to see how effective and worthwhile it was using music in this way.

The trials they studied covered a diverse range of populations studied in different ways, which made it difficult to have definitive conclusions, but they found much preliminary evidence for therapeutic benefits of music for specific indications.

Outcomes most often reported in the trials were physiological measures such as heart rate, respiratory rate, oxygen saturation and pain.

One of the high quality studies reviewed that looked at using music during circumcision, showed music did have benefits for infants’ heart rate, oxygen saturation, and pain.

In three of the studies that looked at heel prick – a common procedure for taking a blood sample from the heel of newborn infants – there was evidence that using music could have benefits for behaviour and pain.

The authors conclude: “There is preliminary evidence to suggest that music may have beneficial effects in terms of physiological parameters, behavioural states and pain reduction during painful medical procedures.

“While there is preliminary evidence for some therapeutic benefits of music for specific indications, these benefits need to be confirmed in well-designed, high quality trials.” (ANI)

Menopause transition may cause temporary memory loss,learning trouble

Washington, May 26 (ANI): Women going through the menopause suffer from temporary loss of memory and learning ability, according to a new study.

The largest study of its kind to date has been published in the May 26, 2009, print issue of Neurology, the medical journal of the American Academy of Neurology.

For a four-year period, researchers studied 2,362 women, who were between the ages of 42 and 52 had at least one menstrual period in the three months before the study started.

The women were given three tests: verbal memory, working memory and a test that measured the speed at which they processed information.

Scientists tested the women throughout four stages of the menopause transition: premenopausal (no change in menstrual periods), early perimenopausal (menstrual irregularity but no “gaps” of 3 months), late perimenopausal (having no period for three to 11 months) and postmenopausal (no period for 12 months).

The study found that processing speed improved with repeated testing during premenopause, early perimenopause and postmenopause, but that scores during late perimenopause did not show the same degree of improvement.

Improvements in processing speed during late perimenopause were only 28 percent as large as improvements observed in premenopause. For verbal memory performance, compared to premenopause, improvement was not as strong during early and late perimenopause. Improvements in verbal memory during early perimenopause were 29 percent as large as improvements observed in premenopause. During late perimenopause, verbal memory improvement was seven percent as large as in premenopause.

Combined, these findings suggest that during the early and late perimenopause women do not learn as well as they do during other menopause transition stages.

“These perimenopausal test results concur with prior self-reported memory difficulties–60 percent of women state that they have memory problems during the menopause transition,” said Gail Greendale, MD, with the David Geffen School of Medicine at the University of California, Los Angeles.

“The good news is that the effect of perimenopause on learning seems to be temporary. Our study found that the amount of learning improved back to premenopausal levels during the postmenopausal stage,” the expert added.

The study also found that taking estrogen or progesterone hormones before menopause helped verbal memory and processing speed. In contrast, taking these hormones after the final menstrual period had a negative effect: postmenopausal women using hormones showed no improvement in either processing speed scores or verbal memory scores, unlike postmenopausal women not taking hormones.

“Our results suggest that the ‘critical period’ for estrogen or progesterone’s benefits on the brain may be prior to menopause, but the findings should be interpreted with caution,” said Greendale. (ANI)

Global warming still looms large as threat to Polar Bears

Washington, May 26 (ANI): In a new research, scientists have strengthened the forecasts of polar bear populations and their likely responses to climate change, by refuting criticisms of the scientific basis for listing the polar bear under the Endangered Species Act.

The research, by a team of scientists from the U.S. Geological Survey (USGS), Woods Hole Oceanographic Institution (WHOI), University of Alaska, University of Maryland, Canadian Wildlife Service and the US Forest Service, refutes point-by-point a widely publicized critique of polar bear population predictions.

The new rebuttal reinforces the reports written by the scientists and accepted by the Department of Interior in its May 2008 decision to list polar bears as a threatened species on the U.S. Endangered Species Act.

“The decision to list the polar bear as threatened was politically charged, and the scientific research on which it was based attracted some criticisms,” said WHOI biologist Hal Caswell, an author on two of the USGS reports and of the rebuttal.

“Our new study shows that the critique is incorrect and based on misconceptions about climate models, the Arctic environment, polar bear biology, and statistical and mathematical methods,” he added.

The rebuttal was published in the journal Interfaces online on April 22, 2009, and will be published in the July-August print edition.

In 2007, when the Department of the Interior was considering listing the polar bear under the Endangered Species Act, it asked the USGS to assemble an international team to analyze information on polar bear populations.

The team estimated the probabilities of future polar bear population growth or decline.

The USGS-led group presented its reports in fall 2007, and in May 2008, the Department of Interior listed the polar bear as a threatened species under the US Endangered Species Act.

Following that listing, a critique of the USGS reports was published in the Sept.-Oct. 2008 issue of the journal Interfaces.

“After going through their report, however, we decided we needed to do a rebuttal of this, and in the end, we went point by point to refute their criticism,” said Caswell.

According to Caswell, “We began by explaining why the sea ice habitat of polar bears is declining and showing how climate models, outputs from which we used as inputs to our analyses, are reliable for forecasting the future climate.”

“Finally, we took a look at their principles of forecasting, and found they are too ambiguous and subjective to be used as a reliable basis for auditing scientific investigations,” he said. (ANI)

Rare stamp of Hepburn smoking to go under the hammer in Berlin

London, May 26 (ANI): A rare stamp portraying film star Audrey Hepburn smoking is set to go on sale on Germany.

Eight years ago, the German government had ordered the stamp to be destroyed after Hepburn’s son, Sean Ferrer, objected to the cigarette holder dangling from her mouth and refused to grant copyright.

However, an anonymous collector today stands to make more than 26,000 pounds with the sale of the stamp, reports The Scotsman.

In 2001, the country’s government had printed 14 million of the stamps as part of a series featuring movie stars including Charlie Chaplin, Marilyn Monroe and Greta Garbo. Following Ferrer’s objection, the print run was destroyed.

However, the finance ministry had already delivered advance copies to Deutsche Post for approval, and 30 of the proof copies escaped destruction when an unknown employee pocketed them and used them to send letters postmarked from Berlin.

One of the rare stamps – one of only five surviving copies – is now set to go under the hammer in Berlin, Germany.

It has a reserve bid set at 27,972 pounds.

Hepburn died in 1993 at the age of 64.

Auctioneer Andreas Schlegel said: “We can only guess that whoever took the stamps didn’t realise their value and used them on normal letters.” (ANI)

Lying to boss or client can be good for your business

Melbourne, May 22 (ANI): Telling white lies can actually be good for business, says an expert.

Professor Stephen Teo, Associate Dean of Business at the University of Western Sydney, said that lying to boss or a client can actually strengthen the relationship and help businesses run more effectively.

“People practice white lies as a way to manage relationships,” News.com.au quoted Professor Teo as saying.

“It’s OK and often it actually cultivates a better relationship.

“We all want to paint a nice picture and telling a white lie is how people do this,” he added.

However stretching the truth can land you into more trouble.

“In terms of legal risk to a business or individuals, a white lie can potentially have serious implications if it’s told in the right context,” said Lesley Maclou a partner at Harmers Workplace Lawyers.

“A white lie could be the thing that is the catalyst for a deal falling over or termination of employment,” she said.

She also advised people to be careful while bending the truth or leaving out important details because if you’re caught there can be serious consequences.

“Beware because something you may think is insignificant could have, in a particular context, significant implications,” she added.

Here are some of the most common business lies.

Lies by contractors

1. I’m really excited about your project = I’m really excited about your money.

2. I’m flexible to meet anytime this week = I have no work on at the moment.

3. I’ve been working on that all morning = I’ll start on that this afternoon.

4. I’ve scheduled that in for tomorrow = @#$% I forgot about that, but I’ve just written it down.

5. Do you have a budget in mind? = Can I get away with charging even more than usual?

Lies by clients

1. Your invoice has been processed = I did print your invoice, but left it on the printer.

2. We want something really ‘out there’ and quirky = We want something really conservative.

3. I’ll send you a full brief early this week = I’ll send you a wad of random documents next week.

4. Can you just throw something together? = Can you do a proper job but charge a lot less?

5. Can you give me a ballpark figure? = Exactly how much will it be? I’ll hold you to it later. (ANI)

Safer metal alloys may replace chrome coatings on bathroom fixtures, car bumpers

Washington, May 21 (ANI): Scientists have now found safer metal alloys to replace chrome coatings, which provides that shiny lustre to metal products like bathroom fixtures and car bumpers.

Researchers at the Massachusetts Institute of Technology (MIT) say that chrome not only adds beauty and durability, but could also be dangerous for workers during manufacturing and also pollutes the environment.

“People have been trying to replace it for a very long time. The problem is that it’s the only plated metal coating that has all of these properties – hardness, long-lasting shine and corrosion protection,” said Christopher Schuh, MIT associate professor of materials science and engineering.

But the researchers have now developed a new nickel-tungsten alloy that is not only safer than chrome but also more durable.

The new coating, which is now being tested on the bumpers of a truck fleet, could also replace chrome in faucet fixtures and engine parts, among other applications.

The technique used to coat metal objects with chrome-electroplating-involves running a current through a liquid bath of chromium ions, which deposits a thin layer of chrome on the surface of an object placed in the bath.

The ions, known as hexavalent chromium, are carcinogenic if inhaled, and contact with the liquid can be fatal.

Hexavalent chromium can pollute groundwater, and some of the original Superfund cleanup sites involved hexavalent chromium pollution.

“It’s an environmental nightmare,” said Schuh.

Chrome owes its hardness to its nanocrystalline structure, and thus the researchers decided to duplicate that structure with a material that could be easily and safely electroplated.

They used computer models to predict material properties, and settled on a nickel-tungsten alloy that is environmentally friendly and more durable than chrome.

The researchers have shown that nickel-tungsten alloys remain stable indefinitely at room temperature, and are highly resistant to decomposition when heated.

They can also be made harder and longer lasting than chrome and also the electroplating process is more efficient than that for chrome, because multiple layers can be applied in one step, which could save money for manufacturers.

“Not only do you get rid of the environmental baggage but you make a better product as well,” said Schuh.

The technology could be used to coat products like shock absorbers, print rolls and even electronics. (ANI)

Rapid weight loss in old age could raise dementia risk

Washington, May 19 (ANI): Older people who are thinner or are losing pounds quickly are at an increased risk of developing dementia, especially if they started out overweight or obese, according to a new study.

The research is published in the May 19, 2009, print issue of Neurology, the medical journal of the American Academy of Neurology.

To reach the conclusion, researchers followed for eight years 1,836 Japanese Americans in Washington state with an average age of 72. During that time, 129 people developed dementia.

The research found that people with lower body mass index (BMI) scores at the beginning of the study were 79 percent more likely to develop dementia than those with higher BMI scores.

In addition, those who lost weight over the study period at a faster rate were nearly three times more likely to develop dementia than those who lost weight more slowly over time. This result was more pronounced in those who were overweight or obese to start; those with a BMI of 23 or higher had an 82-percent reduced risk of developing the disease compared to those who were normal or underweight.

The results were the same after testing for other health risk factors such as smoking, exercise and gender.

“Our finding suggests that losing weight quickly in older age may be an early sign of dementia,” said study author Tiffany Hughes, PhD, MPH, who is with the University of Pittsburgh School of Medicine but conducted the research while she was a doctoral student at the University of South Florida.

“This doesn’t mean that being obese or overweight is healthy for the mind or body, but losing weight may be a sign of emerging brain disease,” the research added. (ANI)

Readers worldwide willing to pay for online news content

Melbourne, May 11 (ANI): Readers worldwide do not mind paying for online news content, according to a survey.

Conducted by accounting giant PricewaterhouseCoopers, the survey has revealed that readers are willing to pay almost as much for some high-quality online newspapers as they do for print versions, particularly in specialist news areas.

According to The Australian, the study of 4900 respondents in the US and Europe has found that sport and business are the areas in which consumers are most ready to pay for content.

The surveyors claim that consumers would not mind paying 97 per cent of the purchase price of a traditional newspaper for online business content, provided there are no free online products of equal quality on the market.

As regards online sport content, consumers would be willing to fork out 77 per cent of the purchase price of a traditional paper if there were no free Internet equivalents.

The findings might boost up plans by a number of the world’s major newspaper publishers to find more ways to make money from online content.

News Corporation Chairman Rupert Murdoch said at the company’s third-quarter results briefing last week that they would charge for some mastheads’ online content “within the next 12 months”. (ANI)

Now, a book on Michelle Obama’s fashion choices

New York, May 5 (ANI): Michelle Obama is certainly one of the biggest fashion icons of recent times, and now a new book describing her fabulous fashion choices is set for release in the US tomorrow.

The book, Titled ‘Michelle Style: Celebrating the First Lady of Fashion’, is authored by former fashion magazine editor-in-chief Mandi Norwood and chronicles Mrs Obama’s signature looks.

It will talk about the First Lady’s varied fashion sense, right from the belted purple sheath dress she wore on the night her husband got the nomination.

And the tome will also detail the148 dollars White House Black Market black-and-white print dress she bought off the rack.

“It’s her journey to the White House through the filter of her style,” The New York Daily News quoted Norwood as saying.

Recalling the yellow J.Crew ensemble the First Lady wore on Jay Leno, which she purchased online for under 340 dollars, Norwood said: “Each outfit has a story around it.”

She added: “Suddenly we had this vision of the next First Lady sitting in bed, next to Barack, shopping online.”

And one of the biggest reasons behind her growing appeal is that her fashion sense reveals her to be one of us.

Norwood said: “In the past, First Ladies have always been slightly aloof. You’ve never really been able to emulate their style, even if you wanted to.”

However, with Michelle Obama’s love of pencil skirts, button down cardigans, simple sheath dresses and her liberal use of a thick black belt, her style is approachable.

In fact, when she wears off-rack-pieces from J.Crew or H and M, one can easily get the exact looks.

“I think she will reignite what America is known for in fashion and that is classic American sportswear. Bright separates, really comfortable clothes, clothes you don’t have to be a millionaire to look good in,” said Norwood. (ANI)