MANSFIELD, MA, Apr 14 (MARKET WIRE) —
The way people watch and interact with video is about to change.
According to In-Stat, 65 million Americans of all ages use their PCs
while watching television. Media executives have also seen the trend, but
have been struggling to create proprietary services to bridge this gap.
For the first time, the new company Vloop is unveiling its patent-pending
technology for directly connecting providers, broadcasters, producers and
advertisers with a live viewing audience. This will result in better
brand engagement, improved programming content, and advanced quality of
service and experience.

Whether it’s through the Internet, mobile devices or televisions,
including hybrid broadband and broadcast enabled devices, Vloop helps
providers engage directly with viewers about their viewing experiences
and gather behavioral data based on viewer-to-viewer conversations about
programming. Using Vloop’s enhanced program listings, viewers are able to
find out not only what’s on television, but also what shows are getting
the most positive feedback.

“Today, providers delivering content across three screens are unable to
tell how the video is performing and its impact on viewer experience, and
current methods for brand engagement are time consuming and ad hoc at
best,” said Gerry Kaufhold, principal analyst, In-Stat. “Vloop’s ability
to combine quality of service data with actual viewer conversations about
programming provides the next level of intelligence to providers. This
type of technology is necessary to meet current viewer demands and is
well positioned to help providers expand into future technology
offerings.”

Spearheaded by experts in digital video quality monitoring, Vloop’s Web
site and soon-to-be-available Apple(R) iPhone(TM) application enables
viewers to speak directly to each other and providers about their
experience, whether it’s opinions about programming or the quality of its
delivery. For example, content providers and producers can ask live
questions that Vloop users can answer publicly, such as predictions
during an award show or feedback to a popular show’s story line. Viewers
are also able to chat with each other about the programs they are
currently watching, sharing their feedback instantly with each other,
which can be accessed by providers. Since Vloop is available through the
Internet, mobile devices, and hybrid broadband and broadcast televisions,
providers are able to reach a range of audiences, observe conversations
and even alter content to meet viewer demands. Vloop delivers viewer
feedback efficiently and effectively to providers, eliminating the manual
process of brand engagement via text, Web site polls or Twitter.

Vloop also enables service providers to improve quality of service by
allowing Vloop users to report issues with video delivery through the
touch of a button or automatically across all three screens. As a result,
providers can monitor and analyze the quality of its delivery in real
time and troubleshoot issues immediately. For systematic improvements,
providers can identify trends in experience and develop reports,
including detailed analysis by geographic location and program.

Advertisers can also benefit from Vloop technology by leveraging its
platform for delivering interactive, multidimensional ads, which are
targeted based on viewer conversations and feedback.

“As more viewers watch programs across multiple screens and increasingly
adopt cutting-edge devices like hybrid broadband and broadcast
televisions, providers must find a way to deliver quality content that
meets their demands,” said Marc A. Todd, founder and CEO of Vloop. “Using
Vloop, content and service providers greatly benefit by connecting
directly with viewers about their experience and by asking them what
they’re watching and why. With that valuable information, providers can
make informed business decisions that directly impact their ability to
deliver exceptional quality of service and quality of experience.”

Vloop is demonstrating its technology for the first time at NAB 2010,
April 12-15 in Las Vegas. To see Vloop in action and learn more, visit
booth #SU9506FF. For more details about how Vloop is used by consumers
for social interaction, please visit www.vloop.com.

About Vloop
Vloop is the only business and social Web site dedicated to
changing the way people watch and interact with video. With its
patent-pending technology, Vloop connects viewers with content producers,
service providers and broadcasters, as well as each other, to engage
about what programs they are viewing, when and where. Vloop’s unique
ability to share video viewer experience data in a social setting helps
content and service providers identify trends in viewing experience,
deliver the content viewers demand and troubleshoot quality issues in
real time.

Vloop is a subsidiary of IneoQuest, the global provider of advanced
quality and service assurance solutions for both legacy video network
delivery and leading-edge offerings like switched digital video (SDV),
IPTV and video on demand (VOD). See what people are watching and learn
more about the Company by visiting www.vloop.com.

Press Contact:
SHIFT Communications
Amanda Munroe
Phone: 617-779-1816
Email: Email Contact

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