WOODINVILLE, WA, Apr 02 (MARKET WIRE) —
POWER A, the consumer products division of Bensussen Deutsch &
Associates, Inc. (BDA), today announced the launch of a line of branded
accessories that are specially designed to match the new, larger Nintendo
DSi XL(TM) game system. Each product is officially licensed by Nintendo
and helps consumers protect, maintain and personalize their new system.

“POWER A has been a long-time partner in producing high quality
third-party accessories for each new launch in our popular Nintendo
DS(TM) line,” said Steve Singer, vice president of licensing for Nintendo
of America. “Licensed POWER A Starter Kits and other accessories extend
the Nintendo brand even further, while allowing new owners to protect and
enjoy their Nintendo DSi XL from day one.”

Available at all key retailers, the new collection of accessories
highlights the portable gaming system’s sleek, grown-up feel with
matching and complementary colors like Burgundy, Dark Brown and Bronze.
The line includes:

– POWER A Starter Kit for Nintendo DSi XL
Start protecting the
Nintendo DSi XL system with this pack of essentials. The Neoprene Case
fully zips around the system and is specifically made to fit the
Nintendo DSi XL. An officially licensed Car Adaptor also works with
the Nintendo DSi(TM) system. Store up to a total of eight Nintendo
DS Game Cards in the two Tri-fold Game Cases. A universal Touch
Stylus, two Replacement Styluses, two Screen Protectors, Stereo
Earbuds and a Cleaning Cloth are also provided. Choose from Burgundy,
Bronze and Black.

– POWER A Ultimate Travel Casefor Nintendo DSi XL
Specifically
designed for the larger footprint of the Nintendo DSi XL, the Ultimate
Travel Case has a full-zip closure and is made of durable EVA material
to keep the system safe and protected. In addition to the style
factor, the case also provides storage for up to eight Nintendo DS
Game Cards and a large interior mesh pocket offers storage for other
accessories (not included). Select a favorite from Silver, Black, or
Burgundy to complement the system colors.

– POWER A Clean & Protect Kit for Nintendo DSi XL
The Clean and
Protect Kit has the tools to protect and maintain the Nintendo DSi XL
system for optimal game play. The kit includes one Game Storage Case
that holds up to four Nintendo DS Game Cards, one Touch Stylus, one
Replacement Stylus that fits in the system, two Screen Protectors made
to fit the larger screen and a Cleaning Cloth. Choose from Burgundy,
Black or Dark Brown.

– POWER A Screen Protectors for Nintendo DSi XL
Keep the Nintendo
DSi XL screens in top condition with this high-quality Screen
Protector set. The set of two protectors are precision-cut to fit the
larger screens perfectly, and help prevent scratches and fingerprints.

– POWER A Touch Stylusfor Nintendo DSi XL
Presenting the Touch
Stylus for the Nintendo DSi XL, in colors that match the game systems.
Available in Black/Burgundy or Bronze/Dark Brown, this stylus form
factor is ideal for anyone who values a larger stylus for comfort and
playability.

– POWER A Stylus 3-Pack for Nintendo DSi XL
Don’t let a lost stylus
interfere with game time — this replacement Stylus 3-Pack means a new
stylus will be close at hand when you need it most. Designed to fit in
the system. Available in Black/Charcoal/Burgundy and Dark
Brown/Bronze/White color combinations.

Known for its high quality and innovative products, POWER A creates
accessories and peripherals that meet both consumer needs and the strict
standards of quality, safety and ingenuity of its licensors. As with the
brand’s other licensed Nintendo lines, the Nintendo DSi XL accessories
are developed and manufactured to Nintendo’s specifications and therefore
carry the Official Nintendo Licensed Seal.

“At POWER A, we believe that well-designed accessories amplify the
experience people have with their game system,” said Eric Bensussen, BDA
president. “We are proud to once again partner with Nintendo to bring
essential, in-demand accessories to market in conjunction with the launch
of Nintendo DSi XL.”

About POWER A
POWER A develops authentic, innovative and high quality
accessories for video game and electronic devices that amplify the
entertainment experience for consumers. This consumer products division
of Seattle-based BDA Inc. partners with some of the most popular consumer
electronics companies in the world, including Nintendo, Sony, Microsoft
and Apple. Committed to producing the safest products possible, POWER A
carefully monitors development and quality assurance to exceed the
testing requirements of its licensors. American retailers include Apple
Stores, Amazon.com, Best Buy, GameStop, Target, Toys ‘R’ Us and Walmart.
International retailers include Carrefour, Auchan, FNAC, MediaMarkt, and
GAME and ASDA in Europe; Sears, Walmart Canada and Zellers in Canada; and
EB, Game and Harvey Norman in Australia. To learn more about POWER A
products, please visit www.PowerA.com. POWER A: Amplify Your
Experience(TM).

Media Contacts:
Alana Morgan
Barokas PR for BDA
206.264.8220
bda@barokas.com

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