More Than Half of iPhone Owners Will Increasingly Use It to Conduct Work; More
Than a Third of non-iPhone Owners Will Consider Purchasing One for Business
DUBLIN, Calif.–(Business Wire)–
Sybase, Inc. (NYSE:SY), an industry leader in enterprise and mobile software,
today announced the results of a survey gauging consumer opinion on the
forthcoming iPhone 4 and iOS 4 software, finding that many of the new features
are expected to increase the use of iPhone as a business tool. Over half of
respondents who currently own an iPhone said that the new features of iOS 4 will
cause them to use their iPhone for work purposes more often. More than a third
of respondents who don`t own an iPhone said they would consider purchasing one
for work purposes based on the new features of both iOS 4 and iPhone 4.

Over 2,000 Americans were polled in the Sybase commissioned study, conducted by
Zogby International, that explored increasing demand for iPhones in the
workplace, most anticipated iPhone and iOS features for conducting work, and
work-related usage habits between iPhone users and non-iPhone users.

Demand for iPhone in the Workplace on the Rise

With the iOS 4 update, Apple intends to introduce a number of new features that
are designed to improve the functionality of iPhones for business, including
being able to sort email conversations by subject, multi-tasking between
applications, having the ability to remotely wipe sensitive information on your
iPhone, and the ability to have company-related applications. The study found
that:

* Approximately 56 percent of iPhone users surveyed were likely to use the
device for work purposes more often with the new features, spurring a renewed
emphasis on iPhone use for business purposes.
* More than a third of survey respondents who don`t currently own an iPhone and
whose employers don`t provide them with a mobile phone, said they would consider
purchasing one if new business-ready features became readily available.
* Of those surveyed where employers do provide them with a mobile device, more
than half claim they would ask their company to upgrade to an iPhone based on
the new features of either iPhone 4 or iOS 4.

Most Anticipated iPhone Features:Multi-Tasking Wins by a Landslide

Despite recent software updates, iPhone users continue to be excited by upcoming
features that are likely to make an impact on work:

* The ability to multitask between applications is the most anticipated feature
according to those surveyed, with 43 percent choosing multitasking over any
other new feature. The fact that multitasking is expected to be supported on
iPhone 3GS models as well as the new iPhone 4 bodes well for original iPhone
users who want to extend their investment and may pose increased demands on
company IT departments as they will seek new support.
* Despite consumer buzz around the video conferencing capabilities of the new
iPhone 4, study results indicate that users are unsure of the implications of
video conferencing on their mobile device. However, while 40 percent of
respondents believe video conferencing may lead to stronger client and colleague
relationships through increased face-to-face interaction.

Evolution of Usage Habits as iPhone Gains Traction for Business Use

The Sybase survey results show that consumers are increasingly using the iPhone
for work-related tasks:

* More than half (64 percent) of iPhone owners use the device at least once a
week for work-related tasks. The most common work related task conducted by
users with mobile phones was making business-related phone calls, while the most
common task for iPhone users was checking work email.
* More respondents (20 percent) use individually chosen business applications
they have downloaded from the iTunes App Store versus using company supported
business applications (13 percent). This demonstrates an increased opportunity
for companies to harness the new capabilities of iOS 4 through custom-built
enterprise applications that mobilize business processes.

Additional resources:

* For further details on the results of the survey, view the PDF or visit:

http://www.sybase.com/files/Solution_Overviews/Sybase_iPhone_4_iOS_4_Study_Charts.pdf

* News: Sybase announced a full mobile device management and security solution
for iOS 4: http://www.sybase.com/press
* Website: http://www.sybase.com/iphone
* Blogs: http://www.zdnet.com/blog/sybase and http://blogs.sybase.com/ithain
* Twitter: Follow Sybase news on Twitter at @MobileWork

About the Survey

The referenced study was commissioned by Sybase and conducted by Zogby
International. The study consists of an online survey of 2100 adults, 1780 of
which own or making regular use of a mobile phone, with 244 of that sub-group
owning or making regular use of an Apple iPhone. A sampling of Zogby
International`s online panel, which is representative of the adult population of
the US, was invited to participate. Slight weights were added to region, party,
age, race, religion, gender, education to more accurately reflect the
population. The margin of error is +/- 2.2 percentage points. Margins of error
are higher in sub-groups. The MOE calculation is for sampling error only.

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to
manage, analyze and mobilize information. We are recognized globally as a
performance leader, proven in the most data-intensive industries and across all
major systems, networks and devices. Our information management, analytics and
enterprise mobility solutions have powered the world`s most mission-critical
systems in financial services, telecommunications, manufacturing and government.
For more information, visit http://www.sybase.com. Read Sybase blogs:

http://blogs.sybase.com.

Sybase is a registered trademark of Sybase, Inc.

Sybase Public Relations
Scott Malinowski, 978-287-1793
scott.malinowski@sybase.com
or
Bite Communications for Sybase, Inc.
Samantha Chen, 416-217-0777
Samantha.chen@bitecommunications.com

Copyright Business Wire 2010