Guwahati, Sep.18 (ANI): With the growing number of fashion conscious youngsters present in the northeast region of the country, the fashion and beauty industry is gaining popularity here.

This was recently noticed when Miss Fresh Face of North East 2009 contest was held in Guwahati and it received an enthusiastic response from people of the region.

Dabur Gulabari organized the Miss Fresh Face of North East 2009 for which a model hunt was conducted across colleges and institutes in the region to discover fresh new faces from the northeast.

The organisers of the contest received an overwhelming response with over 700 entries of which 150 girls were short-listed for the auditions.

After extensive screening and audition, 18 participants were selected for the Grand Finale.

It was a unique way of spreading awareness among the beauty conscious women of the North East and provides them a platform to enter the world of mainstream modelling.

“Northeast is full of talent. We don’t get into big celebrities. We take fresh faces from the common public and make them a celebrity. We want to associate with fresh talents and bring them to the national platform so that they can grow,” said Dyas Anand, the organizer.

“It is gradually increasing and I believe that it will go on increasing and the reputation will also keep on going up as good upcoming models are also there. I feel it is very good,” said Bidisha Baruah, the winner.

Bidisha Baruah, a resident of Guwahati, was awarded one-year modelling contract with Dabur Gulabari and a cash prize of rupees 50,000.

The first and second runner-up, Wanda Mary of Shillong and Nabanita Sarma of Guwahati also received cash prize of rupees 30,000 and rupees 20,000 respectively. By Peter Alex Todd (ANI)