A Web-based game that allows players to compare their community`s health to
other cities is among a select few projects to be showcased at the upcoming
Community Health Data Forum on June 2, sponsored by the National Academy of
Sciences` Institute of Medicine and the U.S. Department of Health and Human
“Our goal was to create a fun way to interact with data and, along the way,
learn something about yourself, your friends and your community that might
motivate you to act,” said Chris Cartter, general manager at MeYou Health, a
Boston, Mass.-based subsidiary of Healthways and the creator of the game.
MeYou Health is dedicated to helping people pursue, achieve and maintain a
healthy life by helping them engage their social networks for support and
introducing them to small actions they can accomplish every day through fun,
interactive Web and mobile applications.
The June 2 forum is part of the Community Health Data Initiative (CHDI), a
public-private collaboration that encourages innovators to utilize community
health data to develop applications that help raise awareness of community
health performance and spark action to improve health.
The card game, Community ClashTM, developed by MeYou Health in under six weeks,
is a mash-up of the traditional community metrics being promoted by the CHDI,
Twitter conversations, the Healthways Well-Being AssessmentSM and the
Gallup-Healthways Well-Being IndexTM (WBI). Updated with 1,000 new surveys each
night, the WBI is a real-time view of the public`s well-being.
“Gaming provides an interactive framework to process information that can be
applied to almost anything,” said Trapper Markelz. As head of product at MeYou
Health, Markelz led the development of Community Clash. A beta version of the
game will launch on June 2 at www.communityclash.com.
Additional Detail About the Game
To begin playing Community Clash, a player selects two locations to compare in a
head-to-head contest. Four random cards are dealt per location, each with a data
point representing community indicators like obesity, smoking, diabetes and
homicides, plus a fifth card with the WBI score, for each location.
A player can exchange up to two of the assigned cards before play begins by
reviewing a list of metrics and deciding which ones might improve their odds of
winning in the clash. They also have the option of generating their own
well-being score to use instead of their location`s WBI score by completing a
scientifically validated assessment.
“You’re taking a chance that your well-being score is better than that of your
community’s,” explains Markelz. A player who gets their personal well-being
score can share their “score card” with their friend`s networks, inviting social
comparisons and further game play.
To understand the data in human terms, players can drill down through a
visualization of Twitter conversations filtered by the topics of their playing
cards. MeYou Health`s database of 100 million tweets is refreshed daily with
millions of new conversations providing real-time insight into topics related to
About Healthways and MeYou Health
Healthways (Nasdaq: HWAY) is the leading provider of specialized comprehensive
solutions to help millions of people maintain or improve their health and
well-being and, as a result, reduce overall costs. Healthways’ solutions are
designed to help healthy individuals stay healthy, mitigate and slow the
progression to disease associated with family or lifestyle risk factors and
promote the best possible health for those already affected by disease. Their
proven, evidence-based programs provide highly specific and personalized
interventions for each individual in a population, irrespective of age or health
status, and are delivered to consumers by phone, mail, internet and face-to-face
interactions, both domestically and internationally. Healthways also provides a
national complementary and alternative Health Provider Network and a national
Fitness Center Network, offering convenient access to individuals who seek
health services outside of, and in conjunction with, the traditional healthcare
system. For more information, please visit www.healthways.com.
MeYou Health, founded in 2009 as a wholly owned subsidiary of Healthways, Inc.,
is a well-being company dedicated to engaging, educating and empowering people
to pursue, achieve and maintain a healthy life. MeYou Health`s products help
people effectively engage their social networks for support, while creating fun
Web and mobile experiences that encourage people to become mindful of the small
actions they can accomplish every day. For more information, visit
Alicia Benjamin, 866-885-2822, ext. 909
Copyright Business Wire 2010