LONDON, UNITED KINGDOM, Jun 10 (MARKET WIRE) —
Tesco Mobile has beaten the traditional mobile networks to the coveted
spot of number one Pay as you go mobile network for customer
satisfaction, according to the J.D. Power and Associates 2010 UK Mobile
Telephone Customer Satisfaction Study.
The authoritative industry study measures customer satisfaction with Pay
as you go and contract plans among the leading UK mobile network
Tesco Mobile scored particularly high scores for call quality and
coverage, cost, handsets and customer service.
The study highlighted that usefulness of incentives and rewards offered
is the most important aspect of offerings and promotions and is a key
opportunity for networks such as Tesco Mobile to differentiate themselves
and elevate mobile customer satisfaction.
The J.D. Power and Associates study backs up other industry polls that
also show Tesco Mobile leading the market. CFI Group has ranked Tesco
Mobile as number one for overall customer satisfaction for the previous
14 consecutive quarters and the Which? Magazine awarded Tesco Mobile Pay
as you go a Best buy award in May 2010.
Lance Batchelor, Chief Executive Officer for Tesco Mobile and Tesco
Telecoms said, “Tesco Mobile is all about great value and exemplary
customer service, so it’s great news to have such a powerful endorsement
to show we’re getting it right for customers.”
The J.D. Power and Associates 2010 UK Mobile Telephone Customer
Satisfaction StudySM is based on responses from 3,300 Pay as you go and
contract mobile phone customers throughout the UK. The study was fielded
in March and April 2010.
For further information on Tesco Mobile please get in touch via the
website at http://phone-shop.tesco.com/contact-us.aspx.
Notes to Editors:
About Tesco Mobile:
Tesco Mobile is a 50:50 joint venture between Tesco and O2. The company
sells exclusively Tesco Mobile branded services in Tesco stores, online
and through Tesco Direct, across the UK using O2′s technology and network.
Tesco Phone Shop recently added the iPhone to its range of mobile phones.
The popularity of the iPhone makes this a great addition as Tesco
continue to provide the best mobile handsets to their customers.
The network gives its customers value, simplicity and choice, offering
them award winning, simple, great value Pay as you go and Pay monthly
tariffs with rewards such as free credit and Clubcard points.
About J.D. Power and Associates
The European headquarters of J.D. Power and Associates is located in
Guildford, UK. With world headquarters in Westlake Village, California,
U.S.A., J.D. Power and Associates is a global marketing information
services company operating in key business sectors including market
research, forecasting, performance improvement, training and customer
satisfaction. The company’s quality and satisfaction measurements are
based on responses from millions of consumers annually. J.D. Power and
Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading
global information services provider meeting worldwide needs in the
financial services, education and business information markets through
leading brands such as Standard & Poor’s, McGraw-Hill Education,
BusinessWeek and J.D. Power and Associates. The Corporation has more than
280 offices in 40 countries.
Additional information is available at http://www.mcgraw-hill.com.
Enquiries about this news release should be made to:
Copyright 2010, Market Wire, All rights reserved.