MILTON KEYNES, UNITED KINGDOM, Jun 11 (MARKET WIRE) –
The 2010 World Cup will be the biggest gambling event in the history of
the world. A report this week by the London based Global Betting and
Gaming Consultants projected that a staggering GBP 3.35 billion would be
waged on the tournament, of which an estimated GBP 1 billion will be in
So, as the tournament gets under way, who have the punters been backing
Two of the most popular nations with backers have been Argentina and the
Netherlands. Under Diego Maradona, no-one previously gave the
Argentineans much of a hope and their qualification for South Africa was
only secured in the final match. However, the club form of the likes of
Diego Milito and Lionel Messi has seen Argentina backed in to just 13/2
from as long as 9/1 some months ago.
Another nation to have received plenty of support from punters over
recent weeks has been Holland. Indeed, striker Robin van Persie has been
the subject of a huge gamble by backers and his odds of winning the World
Cup Golden Shoe have been slashed from 25/1 to just 11/1.
Paddy Power, the leading Irish bookmaker who offer a range of World Cup
odds, said, “Just a few weeks ago you could have backed the Dutch at
14/1 to finally win the World Cup. After the classy performances of Arjen
Robben and Wesley Sneijder in the Champions League, and the return to
fitness of key man Robin van Persie, it’s now just 9/1 that the
Netherlands will lift the trophy in Johannesburg on 11th July.”
Whilst the 1978 finalists might have plenty of support in the markets,
there has been little confidence in the two teams who contested a
thrilling 2006 quarter final in Gelsenkirchen. Portugal reached the
semi-finals in Germany but after a poor qualifying campaign have seen
their odds drift from 18/1 to 25/1 to win the World Cup. Star man
Cristiano Ronaldo hasn’t scored a competitive goal for his country since
2008 and is out to 18/1 to be the leading scorer in South Africa.
England have also seen their odds drift after problems with form and
injuries. The one-time 11/2 third favourites have been gradually drifting
in the betting and are now 8/1 to reclaim the trophy they last won in
Paddy Power, a leader in World Cup betting, added, “Whilst there has
been some patriotic money on the Three Lions, as the tournament draws
nearer more and more people are looking elsewhere for the eventual
winners. Spain, Brazil, Argentina and Holland are now looking like the
favourites – although that could all change if England get off to a
flying start in South Africa.”
About Paddy Power
Paddy Power is Ireland’s biggest and most successful bookmaker.
Founded in 1988 by the merger of three existing Irish high street
bookmakers, Paddy Power takes an unconventional approach to betting and
gaming believing them to be firmly rooted in the leisure and
As such its mission is to make ‘risk-based entertainment’ more accessible
and fun. It offers customers an unparalleled betting experience that is
great value; great fun and has the best service.
Through this strategy the company has developed a strong reputation as
“The Punter Friendly Bookmaker” and has become renowned for its
unique “Money Back Specials”.
Copyright 2010, Market Wire, All rights reserved.