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Autonomy Reshapes Marketing Landscape with New Analytics Visualization,
Self-Service, and Multichannel Optimization Solutions
CAMBRIDGE, England and SAN FRANCISCO, March 3, 2010
/PRNewswire-FirstCall/ — Autonomy Corporation plc (LSE: AU. or AU.L), a
global leader in infrastructure software for the enterprise, today announced
significant innovations across the company’s Meaning Based Marketing platform
- allowing businesses to understand, act on, and [...]

Islamabad, Aug.26 (ANI): With the onset of the fasting month of Ramazan prices of some daily commodities have sky rocketed in Pakistan despite the government’s claim to initiate several plans to counter the massive black marketing by hoarders and [...]

Mumbai, Aug 24 (ANI): The Bombay Stock Exchange’s benchmark 30 share Sensex rose by 289 points in early trade on Monday, extending its gaining streak for the third session in a row.

The increase in the early trade is due to the heavy buying by funds, driven by a firming trend in the global markets. [...]

London, May 26 (ANI): Young boys are forming closer ties with TV characters such as Bob the Builder than with their own parents, an expert has warned.

According to leading child expert Sue Palmer, marketers are exploiting children’s trait of becoming attached to a favourite toy or story character by creating a whole industry around it [...]

OTTAWA (Reuters) – Just 2 percent of the growing number of self-proclaimed green products on store shelves make completely legitimate claims on their labels, a report by consulting firm TerraChoice Environmental Marketing said on Wednesday.
The remainder commit “greenwashing” sins, that is they mislead consumers about the environmental benefits of a product or the practices of [...]

MOUNTAIN VIEW (CALIFORNIA): Where’s Sanjay? The question comes from one of dozens of engineers around a crowded conference table at Google. They
have gathered to discuss how to build easy-to-use maps that could turn hundreds of millions of mobile phones into digital Sherpas — guiding travelers to businesses, restaurants and landmarks. “His plane gets in at [...]

London, Feb 2 (ANI): In a bid to create revenue from Facebook’s 150 million members, the founder of the popular social networking site has created one of the world’s largest market research databases.

With the move, Mark Zuckerberg has finally taken a step to cash-in on Facebook, which was once valued at 15 billion dollars.

Facebook [...]

Washington, Jan 27 (ANI): When it comes to buying a product, people who deliberate about decisions make less accurate judgments than people who trust their instincts, says a new study.

According to the researchers from Northwestern University and Radboud University, The Netherlands, the researchers found that better judgments can often be made without deliberation.

“Whether evaluating abstract [...]

Washington, January 27 (ANI): Are you a rational or experiential consumer? Well, this customer differentiation springs from a new study that suggests that people approach problems, products, and websites differently according to distinct thinking styles.

Thomas P. Novak and Donna L. Hoffman, of University of California-Riverside, say that their study suggests that consumers tend to [...]

Washington, Jan 8 (ANI): It has been revealed that voters for both the Oscars and the SAG awards need not vote for the actors according to the categories the studios have put them in.
The voters can, as per reports, elevate an actor from supporting to lead or send a lead down to supporting, as they [...]