UPDATE 1-Hungary govt eyes new IMF/EU deal – PM aide

June 17 (Reuters) – Hungary’s new government will start negotiations in July with the International Monetary Fund and EU about a new loan agreement, a chief aide to the prime minister told television M1 on Thursday.

Hungary secured a $25.1 billion financing deal with the IMF, the European Union and the World Bank in October 2008 to avert a meltdown amid a market crisis. The agreement will expire in October.

When asked if there would be a new agreement with lenders, Gyprgy Szapary, chief aide to Prime Minister Viktor Orban, said:

“I hope there will be (an agreement)…The delegations (of IMF and EU) will come here in early July; we will sit down to negotiate then so that there can be a new agreement.”

“We are thinking about possibly extending (the current aid deal) until December so that there is no break in the programme, because we think that potentially we could get another agreement for 2011,” Szapary added.

He said Hungary did not plan to draw down the currently available tranches of the existing loan for now, but said the funds may have to be used if the global sentiment turns unfavourable.

“For the time being the decision is that we will not drawn down the remaining amount…but there may be a scenario later under which these funds need to be used as something may happen in the global economy which could force Hungary to draw down the remaining part of the loan,” Szapary said.

The state has so far drawn about 12.8 billion euros from the credit facility secured in 2008, but some of these funds have not been spent. The central bank has called down 1.4 billion euros from the package, placing it in its reserves.

Hungary still has access to a further financing of about 5 billion euros from the original facility, pending agreement with lenders at the next loan programme review.

The country has not drawn fresh funds from the IMF/EU this year as last year it successfully returned to market financing after the previous Socialist government stabilised finances with spending cuts and regained investors’ confidence.

Hungary, which has a new centre-right government since April elections, had a budget deficit of 4 percent of gross domestic product last year and targets a 3.8 percent deficit in 2010.

The country’s public debt at around 80 percent of GDP is still the highest in central Europe.

Earlier this month, highly confusing comments from some Hungarian government officials drawing comparisons between Hungary and debt-laden Greece triggered a selloff in the forint currency EURHUF=D2 and global financial markets.

The government announced a quick set of measures and pledged to meet the deficit target which has calmed markets, but analysts warned that implementation risks remain, especially linked to a planned big new tariff on the financial sector.

For analysis on Hungary’s govt pls see [ID:nLDE65F1SB]

For a factbox on Hungary’s debts [ID:nLDE65509Z]

For analysis on Hungary economy [ID:nLDE65924H]

(Reporting by Marton Dunai; Editing by Kim Coghill)

Reasoning announces launch of multi-channel online retailing solutions

Hyderabad, Mar 12 (ANI/Business Wire India): Online marketing has been made easy and accessible to manufacturers, organised and individual retailers with the introduction of a multi-channel online retail solution by Reasoning Global e Applications.

Following the present menacing gloom of recession on markets across the board, Reasoning launched MartJack, the multi channel online retailing solution as the perfect remedy to counter present market conditions.

Cost cutting has become the norm for businesses in an effort to reduce overheads. While travel, leisure and ad-spend are first amongst expenses to face the axe, businesses also have to continuously seek the right alternative resources to keep sales figures looking upwards.

“Resisting the mounting problems of market crisis and increasing sales have become a big challenge for enterprises today. It is necessary to harness all the touch points of a customer through an effective marketing and retailing solution and thus increase sales. The early bird, in this case, will catch the worm,” said Girish Kasliwal, Vice President, Reasoning.

He further added, “Targeted marketing is the most appropriate approach which is now easily possible at an affordable price through our e-enabler platform, MartJack.

Retailers can now make their online store (webstore) accessible to a wider audience through the internet and mobile, helping them increase footfalls to their physical stores.”

Explaining the structure and functionality of MartJack, Girish specifies that it is an ultimate blend of retailing with internet and mobile technologies keeping the new breed of tech savvy customers in mind. Customers search for products, prices, deals or promotional offers and place of availability on the web. Preferring to shop locally, online customers also search for local availability of products.

Narrowing the efforts of product searches to the least possible levels, MartJack built webstores give maximum information to online customers. All the information is as real-time online as the physical store of the retailer.

Moreover, MartJack builds online stores with local online identity. When online customers undertake a search, MartJack enabled webstores figure amongst the search results. All the customer has to do is simply reach a purchase decision and buy the product at the nearest store.

While MartJack helps increase footfalls to stores, it also helps in generation of leads, resulting in an increased sales volume.

With MartJack retailers also have the ability to reach customers online in a cost effective way thus increasing the ROI of their ad-spend.

“It is a wonderful experience for us after the implementation of MartJack e-enabler platform. The results started as soon as the configuration was done by creating online stores with local online identity. Now our customers find our store nearest to them through an online search,” said Jeetendra Joshi ,VP , Geetanjali Diamonds.

Another MartJack early adopter, Prashant Lahoti, M.D, Acess2Future, said, “With MartJack we have achieved complete market penetration through effective online presence. This one time investment has allowed us to run our local online IT retail chain stores live online throughout the year. MartJack is more affordable than any other media, and, of course, the perfect online retail solution for the current recession.” (ANI)