SAN FRANCISCO, CA, Apr 14 (MARKET WIRE) —
Crowd Factory, the leading social marketing platform, announced today
that Sanjay Dholakia, former chief marketing officer at Lithium
Technologies, has joined the company as chief executive officer to lead
the company in its next stage of growth. With a background in marketing,
strategy, and social software, Mr. Dholakia has a strong track record
helping software companies deliver significant growth and market
leadership. Dholakia will succeed founder and CEO Alexander Mouldovan,
who will assume a new role driving Business Development and product
direction.

Most recently, as CMO with the leading Social CRM solutions provider
Lithium Technologies, Dholakia was responsible for driving the vision,
go-to-market strategy, and customer acquisition programs that helped the
company drive 100% year-over-year growth as well as a 2X increase in
valuation. Prior to joining Lithium, he served as senior vice president
and general manager for SumTotal Systems, responsible for a $100M
business that was the clear market share leader in learning management
software and solutions. During his tenure, the company grew over 10X.

Dholakia also served as a consultant at McKinsey & Company and Andersen
Consulting, advising Global 500 companies across a broad range of
industries, driving tens of millions of dollars in revenue and operating
efficiencies. Dholakia holds an MBA from the Kellogg School of Management
and a B.S. in Economics from the Wharton School of the University of
Pennsylvania.

“We are thrilled to have Sanjay join Crowd Factory,” said Alexander
Mouldovan, founder of Crowd Factory. “Sanjay will provide outstanding
go-to-market leadership for this exciting phase of our business as social
marketing goes main stream and marketers broadly adopt and leverage
social technologies to take marketing to its next stage of evolution.”

“Crowd Factory is re-inventing social marketing. Crowd Factory has
uniquely isolated the critical element for marketers — ROI. For the
first time, brands can get measurable results from social campaigns and
visualize the impact of social marketing on revenue,” Dholakia said.
“Crowd Factory has done incredible things under Alex’s leadership and I
am really looking forward to working with the team and our customers to
further build this rapidly growing company.”

About Crowd Factory
Crowd Factory is the leading social marketing
platform enabling companies to run compelling social marketing campaigns
that dramatically increase new customer acquisition and capture
actionable analytics to further optimize marketing results. We power such
renowned brands as HBO, Nielsen, Universal Music Group, Billboard, VEVO,
Harvard Pilgrim, The Golf Channel, Rachael Ray, and can help any
marketing effort accelerate and optimize results using social marketing.
The company is privately held with headquarters in San Francisco, CA. To
learn more about Crowd Factory, visit: www.crowdfactory.com, or find us
on Twitter.

Media Contact
Paul Harrer
Horn Group for Crowd Factory
(415) 905-4012
Email Contact

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