Leading Retailers Including REI and Evo are Benefitting from the Like Button
CHICAGO & SAN FRANCISCO–(Business Wire)–
PowerReviews is excited to announce the turnkey integration of the Facebook Like
button with its leading social commerce suite. This integration allows partners
to quickly start reaping the benefits of richer, deeper customer engagement
through increased customer interactivity with their products, services and
brands. PowerReviews retail partners have been quick to adopt this innovative
social tool, with participants including REI and Evo.
The Like button is a social plug-in that enables users to show interest in
content across the Web and share back to their friends on Facebook with one
click.
“The addition of the `Like` button allows greater interactions with our brand
across the Facebook platform where many of our members and customers actively
participate,” said Brad Brown, REI vice president of E-Commerce and Direct
Sales. “We believe these social connections will help enhance our relevance,
trust and loyalty among consumers as they utilize their personal networks,
including opinions that guide their purchase decisions.”
“Social plug-ins put customers and relationships at the center of the web, while
providing a look into aggregate trends on consumer preferences, so retailers can
in turn offer improved products,” said Pehr Luedtke, CEO of PowerReviews. “The
Like button – which enables people to share feedback with their Facebook friends
- now complements the `People Like Me` functionality that comes from
PowerReviews` affinity tags. This powerful one-two punch creates more relevant
and helpful customer experiences.”
The 2010 Social Shopping survey, conducted by the e-tailing Group and
PowerReviews, found that friends on social websites including Facebook and
“People Like Me” (people that users may not know but may share similar
personalities/interests with) were the top two online voices having the greatest
influence on purchasing decisions.
About PowerReviews
PowerReviews is the leading provider of customer reviews and social commerce
solutions to retailers and brands. The company’s innovative tag-based approach
to collecting, organizing, structuring and analyzing user-generated content
significantly boosts product sales and customer engagement. Recognized as the
customer reviews Solution Leader in the Internet Retailer Top 500 survey,
PowerReviews works with over 850 retailers and brands on over 2700 websites,
including Staples, Drugstore.com, Gardener`s Supply, Diapers.com, Callaway and
Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand
solution for small- and medium-sized businesses called PowerReviews Express
(www.powerreviewsexpress.com). PowerReviews also operates the leading reviews
and recommendation site for consumers, Buzzillions.com (www.buzzillions.com).
PowerReviews blog is at www.blogs.powerreviews.com.
Facebook is a registered trademark of Facebook Inc.
TidalWave PR
Lisa Tarter, 415-203-2462
lisa@tidalwavepr.com
Copyright Business Wire 2010