Hasbro, the company behind Mr. Potato Head, G.I. Joe, Transformers and a legion of other popular toys, is rolling out Hara Environmental and Energy Management software to monitor the firm’s use of resources and its environmental impact.
Hara said yesterday that it has been selected by Hasbro to set up an environmental system of record that will track use of energy and natural resources — and help the toy-making giant reduce its consumption.
Hasbro plans to deploy the system across its global operations, a representative of the company said.
Hasbro’s brands include Dora the Explorer, Play-Doh, Playskool, Tonka, Milton Bradley and Parker Brothers.
The manufacturer is the most recent big-name company to sign on with Hara. Others include Diebold, Safeway, Coca-Cola, News Corporation, Intuit, Brocade, Aerojet, Akamai and the cities of Palo Alto and San Jose. Hara launched its software a year ago.