Beer sale in Delhi touches 15 lakh mark in May

New Delhi, Jun 6 (PTI) It is that time of the year when chilled beer brings good cheer. With Delhi reeling under scorching heat, beer shops are out to make hay while the sun shines — more than 15 lakh beer cases have been sold in May.

“A total of 15,228,29 beer cases were sold in last month in the capital,” said a senior excise official. Simply put, with each case containing 12 bottles, Delhi”s beer consumption should touch a new high this summer.

The sale of beer had touched 14,80,951 cases in April. While there is a growth of about 30 per cent in beer market, the Excise Department is hopeful of meeting the target of Rs 1700 crore in the current fiscal.

For those not familiar with the spirit of the season, Delhi has about 37 brands of beer in the light, strong and canned segment to choose from. “Though mild beer caters to a large part of the beer consumers, the strong beer sale is also picking up,” the official said adding, “there is also a market for canned beer.

” The sale of beer generally picks up from March and the demand peaks during May-June every year. The beer market in India, including Delhi, offers vast scope for growth, the official said.

Happiness is contagious, research finds

A study of the relationships of nearly 5,000 people tracked for decades in the Framingham Heart Study shows that good cheer spreads through social networks of nearby family, friends and neighbors.

They say misery loves company, but the same may be even more true of happiness.
In a study published online today in the British Medical Journal, scientists from Harvard University and UC San Diego showed that happiness spreads readily through social networks of family members, friends and neighbors.

Knowing someone who is happy makes you 15.3% more likely to be happy yourself, the study found. A happy friend of a friend increases your odds of happiness by 9.8%, and even your neighbor’s sister’s friend can give you a 5.6% boost.

“Your emotional state depends not just on actions and choices that you make, but also on actions and choices of other people, many of which you don’t even know,” said Dr. Nicholas A. Christakis, a physician and medical sociologist at Harvard who co-wrote the study.

The research is part of a growing trend to measure well-being as a crucial component of public health. Scientists have documented that people who describe themselves as happy are likely to live longer, even if they have a chronic illness.

The new study “has serious implications for our understanding of the determinants of health and for the design of policies and interventions,” wrote psychologist Andrew Steptoe of University College London and epidemiologist Ana Diez Roux of University of Michigan in an accompanying editorial.

Christakis and UCSD political scientist James H. Fowler examined the relationships of nearly 5,000 people who were tracked for decades as part of the landmark Framingham Heart Study.

They discovered that happy people in close geographic proximity were most effective in spreading their good cheer. They also found the happiest people were at the center of large social networks.

In many regards, they concluded, happiness is like a contagious disease.

“We know people who are most susceptible to HIV are people who have lots of partners,” Fowler said. “This is the same thing.”

This isn’t the first evidence that emotions can spread like a virus. Studies have found that waiters who offer service with a smile are rewarded with bigger tips. On the flip side, having a mildly depressed roommate made college freshmen increasingly depressed themselves.