Adobe Announces Availability of Flash Player 10.1 for Mobile

June 23, 2010 By Leave a Comment

HBO, Sony Pictures, Turner, USA Network, Viacom, Warner Brothers and Others
Ready Flash Content for Mobile
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the release of Adobe
Flash Player 10.1 to mobile platform partners. Redesigned from the ground up
with new performance and mobile specific features, Flash Player 10.1 is the
first release that brings the full Web across desktops and devices. Mobile users
will now be able to experience millions of sites with rich applications and
content inside the browser including games, animations, rich Internet
applications (RIAs), data presentations and visualizations, ecommerce, music,
video, audio and more.

Already one of the top free apps on Android Market today, Flash Player 10.1 will
be available as a final production release for smart phones and tablets once
users are able to upgrade to Android 2.2 “Froyo.” Devices supporting “Froyo” and
Flash Player 10.1 are expected to include the Dell Streak, Google Nexus One, HTC
Evo, HTC Desire, HTC Incredible, DROID by Motorola, Motorola Milestone, Samsung
Galaxy S and others. Flash Player 10.1 was also released to mobile platform
partners to be supported on devices based on Android, BlackBerry, webOS, future
versions of Windows Phone, LiMo, MeeGo and Symbian OS, and is expected to be
made available via over-the-air downloads and to be pre-installed on smart
phones, tablets and other devices in the coming months.

“We are thrilled that more than three million Flash designers and developers are
now able to unleash their creativity on the world of smart phones, tablets,
netbooks, televisions and other consumer electronics,” said David Wadhwani,
general manager and vice president, Platform Business at Adobe. “The combined
power of the leading rich media technology platform with millions of passionate
creatives is sure to impact the world in ways we haven`t even imagined yet.”

Broad Partner Support

Device and technology partners including ARM, Brightcove, Dell, Google, HTC,
Intel, Microsoft, Motorola, NVIDIA, Qualcomm, RIM, Samsung, Texas Instruments
and others announced more specifics around their support for Flash Player 10.1
today.

Content publishers including AgencyNet, AKQA, Armor Games, Atlantic Records,
Blitz, CNET.com, HBO, JustinTV, Kongregate, Mattel, Mochi Media, Msnbc Digital
Network, Turner, Nickelodeon, Odopod, Photobucket, RAIN, Roundarch, Sony
Pictures, South Park Studios, USA Network, Viacom, Warner Brothers and many
others have also started to optimize Flash content to deliver the best possible
experience within the context of smaller screens, which includes larger buttons
for interactions, layout adjustments for mobile screens and more.

For details visit www.adobe.com/go/flashquote_sheet_101 or m.flash.com, Adobe`s
showcase site for optimized Flash content. For more information on how to
optimize Flash content for mobile, visit www.adobe.com/go/fpmobile.

New High Performance Features

Completely redesigned and optimized for mobile, Flash Player 10.1 delivers new
interaction methods with support for mobile-specific input models. Support for
accelerometer allows users to view Flash content in landscape and portrait mode.
With Smart Zooming, users can scale content to full screen mode delivering
immersive application-like experiences from a Web page. Performance optimization
work with virtually all major mobile silicon and platform vendors makes
efficient use of CPU and battery performance.

The new Smart Rendering feature ensures that Flash content is running only when
it becomes visible on the screen, further reducing CPU and battery consumption.
With Sleep Mode, Flash Player automatically slows down when the device
transitions into screen saver mode. Advanced Out-of-Memory Management allows the
player to effectively handle non-optimized content that consumes excessive
resources, while automatic memory reduction decreases content usage of RAM by up
to 50 percent. Flash Player pauses automatically when events occur such as
incoming phone calls or switching from the browser to other device functions.
Once users switch back to the browser, Flash Player resumes where it paused.

Industry Analyst Feedback

“Although it is labeled a dot release, Flash Player 10.1 is a significant update
that includes a number of new performance and mobile specific features,” said Al
Hilwa, program director of the Application Development Program at IDC. “This
allows consumers to see a much bigger part of the Web and allows developers to
bring their Flash Platform skills to a much bigger swath of devices.”

“For the past few weeks I have had the opportunity to test an Android Froyo
device loaded with a beta of Flash Player 10.1,” said Ben Bajarin, principal
analyst at Creative Strategies. “The overall experience and performance of Flash
has been impressive. Mobile users now have access to full Web pages with rich
Flash content on millions of sites. With the new mobile specific features,
developers also have an important opportunity to help shape the way Web content,
games, touch capabilities and more are presented across platforms and devices as
Froyo and other platforms deliver full Flash support.”

Additional Resources

To watch demo videos of Flash Player 10.1 running across devices, including
smart phones and tablets, visit www.adobe.com/devnet/devices/demos.

Availability

Flash Player 10.1 is expected to be available as a final production release for
devices once users are able to upgrade to Android 2.2 “Froyo.” Once upgraded,
smart phones, tablets and other devices can be updated with Flash Player 10.1
over-the-air via numerous ways including content triggered downloads, system
software updates and on-device app catalogs such as Android Market, Adobe Labs
and other venues. The upgrade mechanism will vary by device and device
manufacturer. The desktop version of Flash Player 10.1 for Windows, Mac OS and
Linux is available on http://get.adobe.com/flashplayer today.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
and Flash are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. DROID is a trademark
of Lucasfilm Ltd. and its related companies. Used under license. All other
trademarks including Windows, Macintosh, and Linux are the property of their
respective owners.

Press/Analyst Contacts
Adobe Systems Incorporated
Stefan Offermann, 415-832-2246
sofferma@adobe.com
or
Text 100 Public Relations
Melissa Chanslor, 415-593-8465
melissac@text100.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

Brightcove Unveils Comprehensive Solution for Delivering Video on Android Mobile Devices

June 23, 2010 By Leave a Comment

App SDK for Android and mobile templates for Flash Player 10.1 address video use
cases including native applications and mobile Web browsing
CAMBRIDGE, Mass.–(Business Wire)–
Brightcove, the leading online video platform, today unveiled a comprehensive
solution for delivering high quality video on Android mobile devices. The new
suite of platform capabilities, which includes the Brightcove App Software
Development Kit (SDK) for Android and new mobile templates for Adobe Flash
Player 10.1, spans both native apps and mobile Web experiences to enable
customers to address wide-ranging video use cases on Android devices.

“Publishers of all kinds want to make sure their content is available regardless
of device or platform and to deliver the same experience available on the
desktop to mobile devices,” said David Mendels, Brightcove president and chief
operating officer. “Brightcove is committed to removing the complexity and costs
associated with cross-platform, multi-device video publishing, and our expanded
capabilities for delivering high quality video on Android mobile devices with
support for Flash Player 10.1 and our app SDK are examples of how we are
delivering on this promise.”

The Brightcove App SDK for Android expands the delivery options available to
website publishers to include Android applications. The SDK provides a robust
collection of resources for developers who want to create native, video-rich
applications that consumers can download, install and use on their Android
devices. These resources include pre-built components for playback, content
discovery, and hooks into the Brightcove Media API services. In the near future,
the Brightcove App SDK for Android will enable one touch sharing to popular
social media sites like Twitter and Facebook, Cover Flow playlist navigation,
and the ability to surface related and popular video content.

Brightcove`s mobile templates for Flash Player 10.1 enable organizations to
deploy video that adapts on demand to the playback environment to deliver a
superior viewing experience across mobile platforms, including Android devices.
The player templates offer user interface controls that are specifically
designed for optimizing video viewing on compact screens found on Android and
other leading smartphone platforms, as well as plug-ins available to standard
Brightcove-powered video published on the Web. The mobile-optimized templates
are available in addition to the complete suite of Brightcove player templates,
which are fully compatible with Flash Player 10.1 and bring the benefits of
secure multibitrate streaming, complete analytics, advertising, third party
extensions and other Flash platform innovations.

“Flash Player 10.1 delivers the full Web including video, animations, audio and
other rich content across devices, enabling developers and content publishers to
deliver feature-rich mobile content and applications to users regardless of
device or platform,” said David Wadhwani, vice president and general manager,
Platform Business at Adobe. “Brightcove`s continued innovation around mobile
video is essential in helping content providers distribute high quality video
experiences across Flash enabled mobile devices worldwide.”

Flash Player 10.1 is available on the Android Market today for smartphones and
tablets once upgraded to Android 2.2, which is codenamed “Froyo”. Flash Player
10.1 will also be supported on devices based on BlackBerry, webOS, Windows Phone
7 Series, MeeGo, LiMO and Symbian OS platforms, and is expected to come
pre-installed on smartphones, tablets and other devices in the coming months.
For more information, see Adobe`s press release from today at

http://www.adobe.com/aboutadobe/pressroom/pressreleases/201006/06222010FlashPlayerAvailability.html.

“The rise of mobile video presents a unique opportunity to reach, engage and
monetize new audiences for our organization,” said Raymond Ostor, general
manager of digital media at Sun Media. “We are excited to take advantage of the
new suite of capabilities for delivering video to Android mobile devices as we
look to expand our video offerings to additional devices and platforms.”

“Brightcove continues to bring to market significant innovations to reduce the
cost and complexity of delivering high quality mobile video experiences,” said
Marcos Enriquez, general manager at Advernet, a company of Grupo Vocento. “We
continue to leverage these innovations across our Web properties, including for
dalealplay.com, our highly popular Spanish video portal, and look forward to
taking advantage of the new Android SDK and Flash Player 10.1 mobile templates
immediately.”

“The French market is experiencing increased demand for mobile video initiatives
that are compatible across devices and smartphone platforms,” said Eric Dumain,
president and founder of Hub`Sales. “Brightcove continues to deliver a rapid
pace of innovations around mobile video that make it easy for organizations to
introduce high quality, mobile-focused video initiatives. We are proud to
partner with Brightcove in France and help our joint customers achieve their
goals with video.”

Today`s announcement is the latest in a series of Brightcove mobile video
innovations, and builds on the company`s existing support for native apps and
mobile Web video for other smartphone platforms.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses
and organizations worldwide use Brightcove to publish and distribute video on
the Web. Founded in 2004, Brightcove has offices across North America, Europe
and Asia and customers in 45 countries. For more information, visit

http://www.brightcove.com.

Cover Flow is a trademark of Apple, Inc.

Android is a trademark of Google Inc. Use of this trademark is subject to Google
Permissions.

North America
SutherlandGold Group for Brightcove
Erika Shaffer, 206-972-5514
erika@sutherlandgold.com
or
Europe
AxiCom for Brightcove
Sheena Riviera , +44 20 8392 4064
sheena.riviera@axicom.com
or
Japan
LBS Co., Ltd. for Brightcove
Rie Kubota, +81 3 3769 1351
rkubota@lbs.co.jp

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

AMD Image Quality Beats Competition By Up To 87 Percent in HQV 2.0 Image Quality Benchmark

June 18, 2010 By Leave a Comment

AMD Hardware, ATI Catalyst 10.6 and Adobe® Flash® Player 10.1 Enable Superior
Image Quality for Video Playback and Streaming Online Video
SUNNYVALE, Calif.–(Business Wire)–
Every minute, more than 24 hours of video is uploaded to YouTube indicating that
image qualityis an increasingly important part of the PC experience.1 With this
in mind, AMD (NYSE: AMD) today announced improvements to its ATI Catalyst 10.6
driver suite that further strengthen the company`s leadership position in image
quality as measured by the HQV® Benchmark, Version 2.0. AMD scored 48 percent
better than the competition in discrete graphics and up to 87 percent better
than the competition in integrated graphics.2 In addition, AMD supports the
newly released Adobe® Flash® Player 10.1 technology for more seamless video
playback from popular online video sites.

“Through advancements in AMD hardware and software, we are helping people have a
richer online experience,” said Matt Skynner, corporate vice president and
general manager, AMD Graphics Division. “Whether you plan to stream games during
the world soccer event, watch last night`s episode of your favorite show or play
online video games, having the right hardware and software can make a big
difference in achieving the best possible image quality.”

HQV® Benchmark, Version 2.0

HQV® Benchmark, Version 2.0, is a collection of short videos, each presenting a
hardware-intensive video playback scenario. The reviewer is prompted to evaluate
the success with which the video processor under load handles various video
artifacts which may appear in the scene. Unlike 3D performance, where frame rate
is the benchmark, video performance in HQV 2.0 is focused on gauging image
quality and how often that quality is degraded by visual artifacts or other
issues. HQV Benchmark version 2.0 provides a useful means to closely evaluate
Blu-ray and DVD performance.

In HQV Benchmark, Version 2.0, AMD graphics hardware achieved significantly
higher scores relative to graphics hardware from competitors. Additionally,
features introduced in the newly released ATI Catalyst 10.6 driver further
enhanced the image quality of AMD graphics products and increased the overall
score of AMD discrete and integrated graphics products in HQV Benchmark, Version
2.0.

ATI Catalyst 10.6

ATI Catalyst 10.6 drivers build upon AMD`s leadership in video quality through
improved cadence detection, dynamic contrast, and skin tone correction. In
addition, new video post-processing features help with some of the issues,
commonly called artifacts, which can occur when watching video that has been
compressed onto a Blu-Ray or standard definition DVD disc. In particular, ATI
Catalyst 10.6 helps reduce mosquito noise, the shimmering artifacts that appear
near edges in videos, as well as deblocking, or smoothing out images that have
become distorted by the compression process.

Adobe® Flash® Player 10.1

Adobe® Flash® Player 10.1 takes advantage of both CPU and GPU hardware
acceleration for more seamless video playback. Adobe® Flash® Player 10.1 is the
first consistent runtime release of the Adobe® Open Screen Project that enables
uncompromised Web browsing of expressive applications, content and HD videos
across devices. Leveraging graphics acceleration allows the PC to offload tasks
from the CPU to reduce resource utilization.

Arcsoft TotalMedia® Theater 3

For a limited time and while quantities last, ArcSoft is offering users 50% off
the retail purchase of ArcSoft TotalMedia Theatre 3 Gold or ArcSoft TotalMedia
Theatre 3 Platinum editions when they purchase an ATI Radeon HD 5550 graphics
card, unlocking even sharper, more vivid digital media. The Arcsoft TotalMedia
Theater 3 suite includes SimHD, helping to enable seamless upscaling of standard
definition DVDs and MPEG video files. In addition, SimHD utilizes ATI Stream
technology to further enhance playback performance, ensuring smooth playback of
media files with amazingly high bitrates. More information on this special offer
can be found at http://www.arcsoft.com/intouch/amdhd5550.

Supporting Resources

* Learn more about Adobe® Flash Player 10.1 and the AMD advantage at

http://www.amd.com/bettervideo

* Learn more about the ATI Radeon HD 5000 Family of graphics cards
* Download the latest ATI Catalyst drivers
* Follow the AMD@Play blog for the latest gaming news
* Twitter: Follow AMD graphics news on Twitter at @ATIGraphics
* Facebook: Become a fan of AMD technology on Facebook

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next
generation of computing and graphics solutions at work, home and play. For more
information, visit http://www.amd.com.

AMD, the AMD Arrow logo, ATI, the ATI logo, Catalyst, Radeon and combinations
thereof, are trademarks of Advanced Micro Devices, Inc. Adobe, and Flash are
either registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. Other names are for informational purposes
only and may be trademarks of their respective owners.

124 hours of video being uploaded to YouTube every minute:

http://www.youtube.com/t/fact_sheet

2HQV 2.0 is a tool used by AMD to evaluate video playback quality.HQV 2.0
provides visual feedback for scoring by the AMD reviewer.Scores may vary based
on the skill and opinion of the reviewer.

Below are the scores obtained in the HD HQV 2.0 Benchmark. All machines were
tested with Microsoft Windows 7 64bit, using a 40″ Sony Bravia HDTV connected
via HDMI, at 1920x1080p resolution. Cyberlink PowerDVD 10 was used for all
testing. The ATI Radeon HD 4200 IGP performs 48% better than the nVidia G210,
while the ATI Radeon HD 4200 IGP performs up 87 percent better than the Intel
GMA X4500 (G41).

AMD Lab Results Intel GMA Intel HD ATI Radeon ATI Radeon nVidia G210

X4500 (G41)
Graphics (i3)
HD 4200 (IGP)
HD 5450
(Discrete)

(Discrete)

Overall Score 63 118 168 179 121

System configurations:

INTEL GMA X4500 (G41)

The first system represents a current basic, entry-level desktop computer with
integrated graphics, from Intel. It uses Intel`s GMA X4500 integrated graphics
(G41 Express Chipset) with a Pentium Dual Core E5400 processor running at
2.7GHz. This system was equipped with 2GB (2x1GB) DDR3-1066, and Intel display
driver 8.15.10.1872.

INTEL HD GRAPHICS (I3)

The second machine is a current “premium” IGP solution from Intel, using a Core
i3 530, running at 2.93GHz. This system was equipped with 4GB (2x2GB) DDR3-1066,
and Intel display driver 8.15.10.1952.

ATI RADEON HD 4200 (RS880 IGP)

Third on the list is an AMD integrated graphics solution, which includes an
integrated ATI Radeon HD 4200 graphics processor and an Athlon II X4 630 Quad
Core CPU running at 2.8GHz. This system was equipped with 4GB (2x2GB) DDR3-1333
and ATI display driver version 8.73 (soon to be released as “Catalyst 10.5″).

ATI RADEON HD 5450 (DISCRETE)

In the fourth machine, an Athlon II X4 640 CPU running at 3.0GHz is paired with
an ATI Radeon HD 5450 graphics card, to show the HQV2.0 performance of our
discrete graphics solutions. This system was also equipped with 4GB of DDR3-1333
and display driver version 8.73.

NVIDIA G210 (DISCRETE)

The final system uses an nVidia GeForce G210 graphics card in a desktop system
with an Intel Core i3 540 CPU at 3.06GHz. The nVidia machine was equipped with
4GB DDR3-1333 and display driver 197.45.

AMD Public Relations
Dave Erskine, 905-882-2600 ext. 8477
dave.erskine@amd.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

InDesign CS5 Powers the Transition to Digital Publishing

April 13, 2010 By Leave a Comment

New Version Facilitates the Creation and Distribution of High-Impact Content in
Print and Interactive Formats
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe InDesign CS5, a
compelling new release of its versatile page layout software that allows users
to efficiently deliver page layouts in print, online and on devices. As a new
generation of tablet devices is poised to transform magazine, book and newspaper
markets, Adobe InDesign CS5 enables creative professionals to deliver digital
documents that include interactivity, animation, video and audio – connecting
people to page content in innovative and memorable ways. Adobe InDesign CS5 will
be available as a stand-alone application or as a component of Adobe Creative
Suite 5 Design Premium and Standard editions and Adobe Creative Suite 5 Master
Collection (see separate releases).

“InDesign is a critical part of print publishing workflows and is already on the
front lines as the publishing, media and advertising industries look to target
emerging digital platforms,” said David Burkett, vice president and general
manager of Creative Solutions at Adobe. “As the industry looks to build
profitable businesses around both print and digital media, we continue to
innovate with InDesign, helping customers deliver beautiful, high-impact work
that takes advantage of the opportunities offered by new mobile devices.”

Create Powerful, Innovative Digital Documents

InDesign CS5 allows designers to create digital documents using their existing
skill sets. When working directly in InDesign users can now add MP3 audio files,
video, interactivity and animation without working in a timeline or writing code
to deliver rich, interactive documents for the Flash Platform. The soon-to-be
released Flash Player 10.1 and Adobe AIR 2 are optimized for high performance on
mobile screens and designed to take advantage of native device capabilities for
a richer, more immersive user experience. InDesign CS5 page layouts can be
delivered on a variety of wireless devices from laptops to mobile phones.
Enhanced support for industry standard EPUB file format enables delivery of
eBooks to reading devices such as the Sony Reader, Barnes and Noble nook and
tablets, including Apple iPad, with greater control over content ordering and
styling.

“We depend on Adobe InDesign to produce every issue across our entire portfolio
of magazines,” said Rick Levine, vice president of editorial operations at Condé
Nast. “It is essential to our creative process, and Creative Suite 5 will enable
us to deliver that content to new platforms, engaging readers in a new
experience.”

Streamline Review Processes

New tools and services integrate with InDesign CS5 to make review processes more
efficient. With Adobe CS Review, users can create and share document reviews
online from within InDesign CS5. Colleagues and clients can comment using a Web
browser with included annotation tools and their feedback can be viewed within
the context of the InDesign page layout, making it easier to collaborate and
meet project deadlines more efficiently. Adobe CS Review is part of Adobe CS
Live*, a new set of five online services that accelerate and improve key aspects
of the creative workflow. CS Live online services are complimentary for a
limited time* and currently include: Adobe BrowserLab, Adobe CS Review,
Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture.

Do More in Less Time

Adobe InDesign CS5 allows users to create, edit and publish documents faster
with a wealth of new and improved productivity and production features,
including simplified object selection and editing, multiple page sizes in a
single source file, track text changes in an InDesign document and an all new
Layers panel that closely resembles the one in Adobe Illustrator CS5 and Adobe
Photoshop CS5. New production features include Document Installed Fonts, PDF
Export in the background and support for Adobe Bridge inside InDesign CS5
through an easy access panel.

Customize Solutions with InDesign Publishing Family

InDesign CS5 leads a publishing product family that also includes Adobe InCopy
CS5 and InDesign CS5 Server. Adobe InCopy CS5 software is a professional writing
and editing program that tightly integrates with InDesign CS5 to deliver a
complete solution for collaborative editorial workflow. InDesign CS5 Server is a
server version of the InDesign CS5 publishing engine that can be integrated into
customized publishing solutions for automated design and publishing. New
features in InDesign Server enable even greater opportunity to reduce downtime,
shorten production cycles and automate publishing in more languages. The
InDesign family of solutions can be fully extended to create customized
solutions that scale to meet publishers` specialized needs and requirements.

Pricing and Availability

Adobe InDesign CS5 and Adobe InCopy CS5 are scheduled to ship within 30 days
with availability through Adobe Authorized Resellers, the Adobe Store and Adobe
Direct Sales. Estimated street price for Adobe InDesign CS5 will be US$699 and
US$249 for Adobe InCopy CS5. Upgrade pricing and volume licensing are available.
Adobe InDesign CS5 Server will also be available to qualified Adobe developer
partners in April 2010 with pricing information available through qualified
systems integrators and distributors. For more detailed information about
features, OS support, upgrade policies, pricing and International versions,
please visit www.adobe.com/go/indesignfamily.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Adobe Bridge, Creative Suite, InCopy, InDesign, Flash, NetAverages, Photoshop
and SiteCatalyst are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
are the property of their respective owners. Prices listed are the Adobe direct
store prices; reseller prices may vary. Prices do not include tax or shipping
and handling.

* This product may allow you to extend its functionality by accessing certain
features that are hosted online, including CS Live online services (“Online
Services”), provided you have a high-speed Internet connection. The Online
Services, and some features thereof, may not be available in all countries,
languages, and/or currencies and may be discontinued in whole or in part without
notice. Use of the Online Services is governed by separate terms of use and by
the Online Privacy Policy, and access to some services may require user
registration. Some Online Services, including services that are initially
offered at no charge, may be subject to additional fees and require a separate
subscription. For more details and to review the applicable terms of use and
Online Privacy Policy, visit www.adobe.com. For more information about CS Live
online services, see www.adobe.com/go/cslive.

Press/Analyst Contacts
Adobe Systems Incorporated
Denise Styerwalt, 408-536-6993
dstyerwa@adobe.com
or
A&R Edelman
Nellie Wong, 650-762-2839
nellie.wong@ar-edelman.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

Adobe Delivers Creative Suite 5 Design Premium

April 13, 2010 By Leave a Comment

Radical Advancements in Interactive Publishing and Digital Content Creation
Anchor Major Release of Best Selling Creative Suite
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Creative Suite 5
Design Premium, the ultimate toolkit for expressing and publishing ideas in
print, on the Web, as interactive content and on mobile devices. Adobe Creative
Suite 5 Design Premium includes all new versions of Adobe Photoshop CS5 Extended
(see separate release), Adobe Illustrator CS5, Adobe InDesign CS5 (see separate
release), Adobe Flash Professional CS5, Adobe Dreamweaver CS5 and Adobe
Fireworks CS5, as well as Adobe Acrobat 9 Pro, integration with new Adobe CS
Live services (CS Live Services are complimentary for a limited time)* and Adobe
Flash Catalyst CS5 (see separate release) for interaction design without writing
code. A new version of Adobe Creative Suite 5 Design Standard will also be
available.

“Producing a Creative Suite capable of designing fantastic visuals is expected
of Adobe but, in our view, that`s no longer sufficient,” said John Loiacono,
senior vice president and general manager for Creative Solutions at Adobe. “With
content going mobile and a publishing market poised for a new generation of
devices, publishers and designers are relying on Adobe to also now deliver the
functionality and precision to develop amazing work for display across virtually
any medium. That’s why Creative Suite 5 is such a compelling release.”

Create Interactive and Digital Content Without Writing Code

Adobe Creative Suite 5 Design Premium gives designers the power to create a
range of interactive and digital content without writing code. The all-new Adobe
Flash Catalyst CS5 enables those familiar with Photoshop and Illustrator to
quickly transform their artwork into interactive user experiences. This comes in
advance of the much anticipated release of Flash Player 10.1, which is optimized
for high performance on mobile screens and designed to take advantage of native
device capabilities for a richer, more immersive user experience. Digital
documents, publications and presentations can be enhanced with new features in
Adobe InDesign CS5 that allow users to design with interactivity, motion, sound
and video to connect people to content in compelling new ways.

“The smooth integration between Adobe Illustrator CS5 and Flash Catalyst CS5
makes it easier for us to transform our Illustrator artwork into interactive
designs,” said Tyler Moore, principal at Markatos|Moore, a graphic design and
strategic marketing firm specializing in brand identity, print, packaging,
motion, interactive and environmental design for clients such as the Discovery
Channel, GAP, Nokia, Coleman and Tahoe Mountain Resort. “It`s a genuine
breakthrough for us. Now, we can produce many interactive design elements on our
own.”

Express Creative Concepts Quickly, Intuitively and Without Compromise

More than 150 new features anchor Creative Suite 5 Design Premium. Advanced
painting and drawing techniques in Illustrator CS5 and Photoshop CS5, combined
with features that offer increased power and precision, allow designers to
quickly, intuitively express creative concepts for print and digital media. New
Refine Edge selection technology in Photoshop CS5 makes complex image selections
possible by precisely detecting and masking the trickiest types of edges, such
as hair and foliage, while eliminating background color contamination. Once a
selection is made, the image element can be removed and Content-Aware Fill
replaces the missing pixels in a quarter of the time it used to take manually,
matching lighting, tone and noise so it looks like the deleted content never
existed. InDesign CS5 features new and enhanced tools and on-object controls
that speed up and simplify repetitive everyday page layout tasks. With a single
tool, users can select, align, distribute, rotate, reposition, crop and scale
frame and frame content to intuitively modify page design in almost half the
time. InDesign CS5 is also powering the transition to digital publishing with
new features, such as enhanced EPUB support. Illustrator CS5 includes new stroke
options, enabling users to dynamically create and edit strokes with variable
widths.

Review and Test Designs with Greater Efficiency

Adobe Creative Suite 5 Design Premium integrates with new Adobe CS Live*, a set
of five online services that accelerate key aspects of the creative workflow and
enable designers to focus on creating their best work. CS Live online services
are complimentary for a limited time and currently include Adobe BrowserLab,
Adobe CS Review, Acrobat.com, Adobe Story and SiteCatalyst NetAverages from
Omniture. Adobe CS Review allows Design Premium users to quickly publish a
review of Photoshop comps, Illustrator graphics or InDesign page layouts to the
Web from within the originating Creative Suite software. Peers or clients can
then view and comment with easy-to-use annotation tools that are automatically
displayed in Photoshop, Illustrator or InDesign within the context of the
design.

Pricing and Availability

Adobe Creative Suite 5 Design Premium and Standard are scheduled to ship within
30 days with availability through Adobe Authorized Resellers, the Adobe Store
and Adobe Direct Sales. Estimated street prices for the Creative Suite 5 Design
Premium and Creative Suite 5 Design Standard editions are expected to be US$1899
and US$1299 respectively. Upgrade pricing and volume licensing are available.
Design Premium CS5 integrates with Adobe CS Live Services, which are
complimentary for a limited time.* For more detailed information about features,
OS support, policies, pricing and international versions, please visit
www.adobe.com/go/creativesuitedesign.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Acrobat, Creative Suite, Dreamweaver, Illustrator, InDesign, Fireworks, Flash,
Flash Catalyst, Omniture, Photoshop and SiteCatalyst NetAverages are either
registered trademarks or trademarks of Adobe Systems Incorporated in the United
States and/or other countries. All other trademarks are the property of their
respective owners. Prices listed are the Adobe direct store prices; reseller
prices may vary. Prices do not include tax or shipping and handling.

This press release contains forward looking statements, including those related
to Adobe`s future product plans, which involve risks and uncertainties that
could cause actual results to differ materially. For a discussion of these and
other risks and uncertainties, individuals should refer to Adobe`s SEC filings.
Adobe does not undertake an obligation to update forward looking statements.

*This product may allow you to extend its functionality by accessing certain
features that are hosted online, including CS Live online services (“Online
Services”), provided you have a high-speed Internet connection. The Online
Services, and some features thereof, may not be available in all countries,
languages, and/or currencies and may be discontinued in whole or in part without
notice. Use of the Online Services is governed by separate terms of use and by
the Online Privacy Policy, and access to some services may require user
registration. Some Online Services, including services that are initially
offered at no charge, may be subject to additional fees and require a separate
subscription. For more details and to review the applicable terms of use and
Online Privacy Policy, visit www.adobe.com. For more information about CS Live
online services, see www.adobe.com/go/cslive.

Press/ Analyst Contacts
Adobe Systems Incorporated
Denise Styerwalt, 408-536-6993
dstyerwa@adobe.com
or
A&R Edelman
Nellie Wong, 650-762-2839
nwong@ar-edelman.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

Adobe Introduces Flash Catalyst CS5

April 13, 2010 By Leave a Comment

Powerful Set of Flash Platform Tools in Creative Suite 5 Advance Design and
Development of Web, Mobile Content
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled Adobe Flash Catalyst
CS5, a new professional interaction design tool that allows designers to rapidly
create expressive Web application interfaces and design interaction without
writing code. Together with Adobe Flash Professional CS5 and Adobe Flash Builder
4, Flash Catalyst CS5 software enables designers and developers to collaborate
and work more productively together. These powerful new Flash tools in Creative
Suite 5 come in advance of the much-anticipated releases of Flash Player 10.1
and Adobe AIR 2, which are optimized for high performance on mobile screens and
designed to take advantage of native device capabilities for a richer, more
immersive user experience.

Flash Catalyst CS5 will be offered in the Adobe CS5 Master Collection, Design
Premium, Web Premium and Production Premium editions (see separate releases). It
will also be available as a stand-alone product.

“Adobe is committed to driving innovation on the Web by providing the best tools
to designers and developers,” said John Loiacono, senior vice president and
general manager of Creative Solutions at Adobe. “By bringing together the reach
of the Flash Platform runtimes with the power of the Flash Platform tools
integrated in Creative Suite 5, designers and developers can collaborate more
effectively, reducing the time required to deliver the compelling applications
and content that users now expect on the Web and mobile devices.”

Add Interactive Flash Content Without Code

Using Flash Catalyst CS5, designers can easily add interactive Flash content to
Web sites and applications by transforming native Adobe Photoshop and Adobe
Illustrator artwork, as well as files from Adobe Fireworks CS5, into functional
content and user interfaces (UI). Because designers can now create interactive
content without writing code, they can precisely realize their interactive
concepts with Flash Catalyst, and work directly with their customers to refine
those concepts using fully functional implementations rather than static
screenshots. Flash Catalyst also allows round-trip editing of structured pieces
of the interaction design project in Photoshop or Illustrator and allows
finished projects to be published for distribution as SWF files. The project
file can then be imported into Adobe Flash Builder where a developer can add
functionality and integrate with servers and services.

Better Collaboration for RIA Development

Also new to CS5 Web Premium and CS5 Master Collection is Flash Builder 4, an
Eclipse based, professional development tool designed to help software
developers rapidly build cross-platform rich Internet applications (RIAs) using
the Flex framework. Using Flash Builder 4, developers can better collaborate
with designers to rapidly build and deliver applications while maintaining the
specific interactions and fidelity as defined by the designer using Flash
Catalyst. This powerful combination provides designers with greater control of
their creative vision, while allowing developers to stay focused on core
application logic.

Powerful Design Features for Adding Interactivity

Additionally, designers can leverage the powerful new features in Flash
Professional CS5, including a new text engine providing creative freedom and
control over text, enhanced capabilities for team collaboration on projects,
prebuilt code snippets for rapidly adding interactivity and integration with
Flash Builder for advanced ActionScript code editing. Using Flash Professional
CS5, designers and developers can create, test and deliver Web content across a
wide range of mobile platforms and devices such as smartphones, tablets,
netbooks, smartbooks and other consumer electronics. They can deploy content in
the browser with Flash Player 10.1 and as a standalone application with AIR 2.
In addition, users can now build AIR applications using the new Packager for
iPhone tool preview, a component of Flash Professional CS5, which can be
deployed on the iPhone and iPad (subject to Apple’s requirements and approval)
with future device support planned for Android, BlackBerry and Palm webOS.

“The inclusion of Adobe Flash Catalyst CS5 in the Adobe Flash Platform is a
great addition to my workflow. I can now quickly import visual assets into Flash
Catalyst, and then rapidly turn them into functioning simulations that I can
further extend with Adobe Flash Builder,” said Chris Griffith, staff engineer of
Qualcomm. “This new process has reduced my development time, and enabled our
team to explore more compelling user interfaces and designs for both internal
and external projects.”

Pricing and Availability

Adobe Flash Catalyst CS5 and Adobe Flash Professional CS5 are scheduled to ship
within 30 days with availability through Adobe Authorized Resellers, the Adobe
Store and Adobe Direct Sales. Adobe Flash Builder 4 Standard and Premium are
currently available. Estimated street pricing is expected to be US$399 for Adobe
Flash Catalyst CS5, US$699 for Adobe Flash Professional CS5, and US$249 for
Adobe Flash Builder 4 Standard and US$699 for Adobe Flash Builder 4 Premium.
Flash Catalyst and Flash Professional will also be available in the CS5 Master
Collection, CS5 Design Premium, CS5 Web Premium and CS5 Production Premium
editions. Flash Builder 4 Standard will be available in the CS5 Master
Collection and CS5 Web Premium editions. For more detailed information about
features, OS support, upgrade policies, pricing and International versions,
please visit www.adobe.com/go/flashcatalyst.

Adobe Flash Platform

The Adobe Flash Platform is a complete system of integrated tools, frameworks,
clients and servers for the development of Web applications, content and video
that runs consistently across operating systems and devices.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
ActionScript, AIR, Fireworks, Flash, Flash Builder, Flash Catalyst, Illustrator,
Open Screen Project, Photoshop are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries. Mac OS
is a trademark of Apple Inc., registered in the United States and other
countries. Microsoft, Windows, and Windows Vista are either registered
trademarks or trademarks of Microsoft Corporation. Linux is the registered
trademark of Linus Torvalds in the United States and other countries. All other
trademarks are the property of their respective owners in the United States
and/or other countries. Prices listed are the Adobe direct store prices;
reseller prices may vary. Prices do not include tax or shipping and handling.

Press/ Analyst Contacts
Adobe Systems Incorporated
Marissa Lee, 415-832-5378
marlee@adobe.com
or
A&R Edelman
Monica Wallace, 650-762-2903
monica.wallace@ar-edelman.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

Adobe Announces Creative Suite 5 Web Premium

April 13, 2010 By Leave a Comment

Integrated Analytics From Omniture and Powerful Flash Capabilities Deliver
Ultimate Toolset for Creating, Testing and Deploying Web Content
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Creative Suite 5
Web Premium, a major new release of its award-winning suite of software for Web
designers and developers that includes full-version upgrades of Adobe Flash
Professional, Adobe Dreamweaver, Adobe Photoshop Extended, Adobe Illustrator,
Adobe Fireworks, and now Adobe Flash Catalyst and Flash Builder. In addition to
a complete Flash family of tools, Web Premium CS5 also features support for the
most popular open source content management systems, access to Omniture
SiteCatalyst and Omniture Test&Target from within Flash Professional and
Dreamweaver and integration with new Adobe CS Live online services (CS Live
online services are complimentary for a limited time).*

“By offering integration with Omniture solutions in our Dreamweaver and Flash
tools, we`re providing Web professionals and marketers with actionable,
real-time intelligence about their online business,” said John Loiacono, senior
vice president and general manager of Creative Solutions at Adobe. “We`re
helping Web pros not only stay competitive but also reach the maximum audience
by giving them the capabilities to deliver content across operating systems,
browsers and multiple devices with a stunning set of Flash tools.”

Web Premium CS5 is a comprehensive solution for Web professionals doing
standards-based production, who need to implement Web analytics into their
designs. The product also enables the creation of content and applications for
the much anticipated releases of Flash Player 10.1 and Adobe AIR 2, which are
optimized for high performance on mobile screens and designed to take advantage
of native device capabilities for a richer, more immersive user experience.

“Speed, flexibility and extensibility are three key factors to developing
successful digital campaigns that engage and excite potential movie audiences,”
said JP Richards, vice president of digital marketing at Universal Pictures. “At
Universal we reach our audiences where they are-online, offline or on their
mobile devices-and with the new additions in Adobe Creative Suite 5 Web Premium,
we`ll be able to develop innovative content faster than before and track the
metrics of our campaigns with the new Omniture integration capabilities.”

Comprehensive Set of Flash Tools

New in Adobe Web Premium CS5 is a comprehensive set of Adobe Flash tools that
can significantly boost productivity between designers and developers so they
can quickly and confidently design for today`s multi-screen environment with the
reach and consistency of the ubiquitous Flash Platform. With Web Premium CS5,
design organizations now get the added benefit of having all three unique Flash
tools for their teams to work with: Flash Professional CS5 for Web designers
creating immersive experiences; Flash Catalyst CS5 for designers creating
application interfaces and design interaction; and Flash Builder 4 for
developers who prefer to work primarily in code, creating rich Internet
applications (see separate Flash release).

In Flash Professional CS5, Web designers benefit from the new Text Layout
Framework, which provides professional-level typography capabilities with
functions like kerning, ligatures, tracking, leading, threaded text block and
multiple columns, as well as advanced multilingual typographic and layout
features for more than 30 languages including Arabic, Hebrew, Chinese and
Japanese. Also new in Flash Professional CS5 is a pre-built Code Snippets Panel,
which allows designers to quickly inject code into projects for timeline
navigation, actions, animation, audio and video. Using Flash Professional CS5,
designers and developers can create, test and deliver Web content across a wide
range of mobile platforms and devices such as smartphones, tablets, netbooks,
smartbooks and other consumer electronics. They can deploy content in the
browser with Flash Player 10.1 and as a standalone application with AIR 2. In
addition, users can now build AIR applications using the new Packager for iPhone
tool preview, a component of Flash Professional CS5, which can be deployed on
the iPhone and iPad (subject to Apple’s requirements and approval) with future
device support planned for Android, BlackBerry and Palm webOS.

Support for PHP and Faster Page Updates

Web Premium CS5 delivers new support in Dreamweaver CS5 for popular third-party
PHP-based content management systems like Drupal, Joomla! and WordPress,
allowing designers to get accurate views of dynamic Web content from within
Dreamweaver. Another productivity enhancement in Dreamweaver CS5 is the Dynamic
Related Files feature, which speeds page updates and simplifies management of
complex sites by providing direct access to all of a given Web page`s related
files. Also included is an expanded version of the popular Live View feature to
allow for quick and accurate checks of code and CMS design themes. Dreamweaver
CS5 also includes an extension for Adobe Business Catalyst, an online service
that Web designers can use to deliver powerful online businesses without having
to do back-end coding, at a fraction of the traditional time and cost.

Review and Test Designs with Greater Efficiency

Web Premium CS5 also integrates with the new Adobe CS Live*, a set of five
online services that accelerate key aspects of the creative workflow. CS Live
online services are complimentary for a limited time and currently include Adobe
BrowserLab, which eliminates the need for extra resources previously required
for operating system and browser compatibility testing, Adobe CS Review,
Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture.

Flash and Dreamweaver Integration with Adobe Omniture Solutions

Web Premium CS5 includes new integration with the Omniture SiteCatalyst and
Omniture Test&Target services for robust measurement and optimization
capabilities from directly within the creative workflow. New SiteCatalyst
extensions are available for Flash Professional, enabling users to create,
import/export services, and apply and edit trackers without code. The new
Test&Target extensions are available for Flash Professional CS5 and Dreamweaver
CS5, so users can create personalized and relevant digital marketing campaigns,
optimize experiences and offers, as well as track success metrics.

Pricing and Availability

Adobe Creative Suite 5 Web Premium is scheduled to ship within 30 days with
availability through Adobe Authorized Resellers, the Adobe Store and Adobe
Direct Sales. Estimated street price for Adobe Creative Suite 5 Web Premium is
expected to be US$1799. Upgrade pricing and volume licensing are available. Web
Premium CS5 integrates with Adobe CS Live services, which are complimentary for
a limited time.* For more detailed information about features, OS support,
upgrade policies, pricing and international versions, please visit
www.adobe.com/go/creativesuiteweb.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
AIR, Creative Suite, Dreamweaver, Fireworks, Flash, Flash Builder, Flash
Catalyst, Illustrator, Omniture, Photoshop, SiteCatalyst NetAverages and
Test&Target are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. Prices listed are the
Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not
include tax or shipping and handling.

This press release contains forward looking statements, including those related
to Adobe`s future product plans, which involve risks and uncertainties that
could cause actual results to differ materially. For a discussion of these and
other risks and uncertainties, individuals should refer to Adobe`s SEC filings.
Adobe does not undertake an obligation to update forward looking statements.

*This product may allow you to extend its functionality by accessing certain
features that are hosted online, including CS Live online services (“Online
Services”), provided you have a high-speed Internet connection. The Online
Services, and some features thereof, may not be available in all countries,
languages, and/or currencies and may be discontinued in whole or in part without
notice. Use of the Online Services is governed by separate terms of use and by
the Online Privacy Policy, and access to some services may require user
registration. Some Online Services, including services that are initially
offered at no charge, may be subject to additional fees and require a separate
subscription. For more details and to review the applicable terms of use and
Online Privacy Policy, visit www.adobe.com. For more information about CS Live
online services, see www.adobe.com/go/cslive.

Press/ Analyst Contacts
Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
varios@adobe.com
or
A&R Edelman
Esther Choi, 650-762-2826
echoi@ar-edelman.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,

Adobe Unveils Creative Suite 5 Product Family

April 13, 2010 By Leave a Comment

Breakthrough Interactive Design Tools Maximize Impact of Creative Content and
Digital Marketing Campaigns Across Media and Devices
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe Creative Suite 5,
a breakthrough release of the industry-leading design and development software
for virtually every creative workflow. Focusing on interactivity, performance
and maximizing the impact of digital content and marketing campaigns across
media and devices, the Creative Suite 5 product line brings exciting full
version upgrades of flagship creative tools while delivering significant
workflow enhancements to designers and developers. Featuring integration with
online content and digital marketing measurement and optimization capabilities
for the first time, Creative Suite 5 products include access to signature
Omniture technologies, to capture, store and analyze information generated by
Web sites and other sources. Additionally, a brand new component, Adobe Flash
Catalyst, joins the Creative Suite, ushering in the ability to design
interactive content without writing code and improve the collaborative process
between designer and developer.

The Adobe CS5 product family also enables the creation of content and
applications for the much anticipated releases of Flash Player 10.1 and Adobe
AIR 2, which are optimized for high performance on mobile screens and designed
to take advantage of native device capabilities for a richer, more immersive
user experience.

The new lineup is headlined by Adobe Creative Suite 5 Master Collection, which
includes, in a single package, all of Adobe`s renowned Creative Suite tools,
such as Photoshop CS5 (see separate release), Illustrator CS5, InDesign CS5 (see
separate release), Flash Catalyst CS5 (see separate release), Flash Professional
CS5, Dreamweaver CS5, Adobe Premiere Pro CS5 (see separate release) and After
Effects CS5. These tools are also available separately or in one of the five
Creative Suite editions. The complete Creative Suite 5 lineup includes Creative
Suite 5 Master Collection, Creative Suite 5 Design Premium, Creative Suite 5 Web
Premium, Creative Suite 5 Production Premium and Creative Suite 5 Design
Standard, as well as 15 point products, associated technologies and integration
with new Adobe CS Live Services (CS Live Services are complimentary for a
limited time).*

“While Creative Suite 5 continues Adobe`s storied history of delivering
astonishing new creative features, this release first and foremost addresses the
challenges facing publishers and creatives worldwide-how to build profitable
businesses around digital content,” said Shantanu Narayen, president and chief
executive officer at Adobe. “By coupling sophisticated online business analytics
with dazzling creative tools, we`re ensuring that publishers, designers and
marketers can create, deliver and optimize beautiful, high-impact digital
experiences across media and devices.”

Design Without Boundaries

More than 250 new features have been integrated into the Adobe Creative Suite 5
Master Collection. InDesign CS5 is powering the transition to digital publishing
with new interactive documents and enhanced electronic reader device support.
Image creation and editing get a boost in Photoshop CS5 with Refine Edge, which
offers better edge detecting technology and masking results in less time.
Photoshop CS5 also includes the ability to remove an image element and
immediately replace the missing pixels with Content-Aware Fill. New stroke
options allow Adobe Illustrator CS5 users to create strokes of variable widths
and precisely adjust the width at any point along the stroke.

Work Faster with Greater Precision

Engineering breakthroughs throughout Adobe Creative Suite 5 Master Collection
work together to dramatically improve performance. Adobe Photoshop, Adobe
Premiere Pro and After Effects are now native 64-bit applications on both Mac
and Windows, allowing users to work more fluidly when working on high-resolution
projects. The highly anticipated NVIDIA GPU-accelerated Adobe Mercury Playback
Engine allows Adobe Premiere Pro CS5 users to open projects faster, refine
effects-rich HD sequences in real time and play back complex projects without
rendering. The revolutionary time-saving Roto Brush tool in After Effects helps
users isolate moving foreground elements in a fraction of the normal time. In
addition, Dreamweaver CS5 now supports popular content management systems
Drupal, Joomla! and WordPress, allowing designers to get accurate views of
dynamic Web content from within the product.

Accelerate and Optimize Creative Workflows

Adobe Creative Suite 5 products integrate with new Adobe CS Live*, a set of five
online services that accelerate key aspects of the creative workflow and enable
designers to focus on creating their best work. CS Live online services are
complimentary for a limited time and currently include Adobe BrowserLab, Adobe
CS Review, Acrobat.com, Adobe Story and SiteCatalyst NetAverages from Omniture.
Adobe CS Review enables online design reviews directly from Creative Suite 5
applications, while Adobe BrowserLab is an indispensable tool for testing Web
site content across different browsers and operating systems. NetAverages
provides Web usage data that helps reduce the guesswork early in the creative
process when designing for Web and mobile. Adobe Story is a collaborative
scriptwriting tool that improves production and post-production workflows in CS5
Production Premium. Access to Acrobat.com services, such as Adobe ConnectNow Web
conferencing, is also included to enhance discussion and information exchange
with colleagues and clients around the globe.

Create and Deliver to More Mobile Platforms

Using Flash Professional CS5, designers and developers can create, test and
deliver Web content across a wide range of mobile platforms and devices such as
smartphones, tablets, netbooks, smartbooks and other consumer electronics. Users
can look forward to deploying content in the browser with Flash Player 10.1 and
as a standalone application with AIR 2 when those planned products become
available. In addition, users can now build AIR applications using the new
Packager for iPhone tool preview, a component of Flash Professional CS5, which
can be deployed on the iPhone and iPad (subject to Apple’s requirements and
approval) with future device support planned for Android, BlackBerry and Palm
webOS.

Pricing and Availability

Adobe Creative Suite 5 products are scheduled to ship within 30 days, with
availability through Adobe Authorized Resellers, the Adobe Store and Adobe
Direct Sales. Estimated street price for the suites is expected to be US$2599
for Master Collection CS5, US$1899 for CS5 Design Premium, US$1799 for CS5 Web
Premium, US$1699 for CS5 Production Premium and US$1299 for CS5 Design Standard.
Upgrade pricing and volume licensing are available. Adobe CS5 products integrate
with Adobe CS Live Services, which are complimentary for a limited time.* For
more detailed information about features, OS support, upgrade policies, pricing
and international versions please visit: www.adobe.com/go/creativesuitemaster.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Adobe Premiere, AfterEffects, AIR, Creative Suite, Dreamweaver, Flash, Flash
Catalyst, Illustrator, InDesign, Omniture, Photoshop and SiteCatalyst
NetAverages are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. Mac is a trademark of
Apple Inc., registered in the U.S. and other countries. Windows is either a
registered trademark or trademark of Microsoft Corporation in the United States
and/or other countries. All other trademarks are the property of their
respective owners. Prices listed are the Adobe direct store prices in the U.S.;
reseller prices may vary. Prices do not include tax or shipping and handling.

This press release contains forward looking statements, including those related
to Adobe`s future product plans, which involve risks and uncertainties that
could cause actual results to differ materially. For a discussion of these and
other risks and uncertainties, individuals should refer to Adobe`s SEC filings.
Adobe does not undertake an obligation to update forward looking statements.

*This product may allow you to extend its functionality by accessing certain
features that are hosted online, including CS Live online services (“Online
Services”), provided you have a high-speed Internet connection. The Online
Services, and some features thereof, may not be available in all countries,
languages, and/or currencies and may be discontinued in whole or in part without
notice. Use of the Online Services is governed by separate terms of use and by
the Online Privacy Policy, and access to some services may require user
registration. Some Online Services, including services that are initially
offered at no charge, may be subject to additional fees and require a separate
subscription. For more details and to review the applicable terms of use and
Online Privacy Policy, visit www.adobe.com. For more information about CS Live
online services, see www.adobe.com/go/cslive.

Press/ Analyst Contacts
Adobe Systems Incorporated
Denise Styerwalt, 408-536-6993
dstyerwa@adobe.com
or
A&R Edelman
Nellie Wong, 650-762-2839
nwong@ar-edelman.com

Copyright Business Wire 2010

Filed Under: International News Tagged With: , , , , , , , , , , , , , , , , , , ,