London, March 29 (ANI): A new study has linked teenagers’ music choices to the horror of failing to conform with their peers.
Gregory Berns, Chair of Neuroeconomics at Emory Univerity in the US, conducted the research on teenagers listening to songs on social networking sites such as MySpace.
“We wanted to know, for example with Amazon.com, when you see a four or five-star rating of something, does that make you like it more?” TimesOnline quoted Dr Berns as saying.
Boffins found the adolescents were more likely to change their music preference after realising the tracks were popular with other people of their age.
Dr Berns added: “We can’t deny the fact we care a lot about what people think. A lot of people think we are individuals and in democratic societies we have freedom of choice. Actually, we’re slaves to what other people think.”
The findings have been published in the journal NeuroImage. (ANI)