The shareholders of Betsson AB (publ) are hereby invited to the Extraordinary
General Meeting to be held on Monday 23 August 2010 at 10 a.m. CET at the
Company`s office at Regeringsgatan 28 in Stockholm.
STOCKHOLM–(Business Wire)–
Notice etc.

Shareholders who wish to attend the General Meeting shall:

• be entered into the share ledger kept by Euroclear Sweden AB no later than
Tuesday 17 August 2010; and

• give notice to the company of his or her intention to participate at the
General Meeting no later than Thursday 19 August 2010 at noon 12.00 CET.

Notice of participation at the General Meeting shall be made in writing to
Betsson AB, Regeringsgatan 28, SE-111 53 Stockholm, Sweden. The notice can also
be given by phone +46 8 506 403 00, by fax +46 8 735 57 44 or by e-mail
info@betssonab.com. When giving notice of participation, the shareholder shall
state name, personal identification number or company registration number,
address, telephone number along with shareholdings. If the participation is by
virtue of a proxy such document should be submitted in connection with giving
notice of participation at the General Meeting. Proxy forms, for shareholders
who wish to attend the Meeting by virtue of a proxy, will be available on the
company`s website www.betsonab.com.

Shareholders with nominee-registered shares must, in order to participate at the
General Meeting, temporarily register the shares in his or her own name at
Euroclear Sweden AB. Shareholders who wish to execute such re-registration must
notify its nominee in due time before 17 August 2010.

Proposed Agenda

1. Election of Chairman of the Meeting

2. Preparation and approval of the voting list

3. Approval of the agenda

4. Election of one or two persons to certify the minutes

5. Establishment of whether the Meeting has been duly convened

6. Resolution regarding incentive programme based on warrants

7. Resolution regarding incentive programme based on stock options for employees
abroad

8. Resolution to authorise the Board of Directors to resolve to issue warrants
and transfer of its own shares.

9. Close of the Meeting

Proposed resolutions

Resolution regarding incentive programme based on warrants (item 6)

The Board of Directors proposes that the General Meeting adopts a resolution to
establish an incentive programme, by which senior executive and other key
persons are offered to acquire warrants in the company. The programme is mainly
intended for employees within the group in Sweden. It is proposed that the Board
of Directors shall be authorised to resolve that also employees within the group
resident in other countries than Sweden shall be offered to participate in the
programme.

The warrants will be valued at fair market price. For the purpose of increasing
participation in the incentive programme, the company intends to subsidise the
holders of warrants who are still employed by the Betsson group when the
warrants are exercised by way of a bonus payment, which before taxation amounts
to the warrant premium. If not all warrants are exercised, the bonus payment
will be reduced accordingly. In connection with the allocation of warrants to
the employees, the company will reserve the right to repurchase the warrants if
the person ceases to be an employee of the Betsson group or if the employee
wishes to transfer its warrants.

The proposal entails an issue of not more than 500,000 warrants. Each warrant
shall entitle the holder to subscribe for one new Betsson Class B share during
the period from the day after the announcement of the company`s interim report
for Q3 2013, however no later than 1 December 2013, up to and including 31
December 2013 at an exercise price corresponding to 120 per cent of the average
closing price of the Betsson Class B share on NASDAQ OMX Stockholm from 16
August 2010 up to and including 27 August 2010.

The warrants may be subscribed for by AB Restaurang Rouletter – a wholly owned
subsidiary of Betsson AB – whereafter this company shall offer the warrants to
approximately 20 senior executives and other key persons employed within the
group. The non-executive members of the Board of Directors shall not be eligible
to participate in the incentive programme.

Allocation of warrants in accordance with the above-mentioned proposal may take
place only to the extent that the total number of warrants according to the
above-mentioned program and the incentive program for employees abroad under
item 7 below does not exceed 900,000 options. If all 900,000 warrants or options
are exercised, the share capital of the company will increase by SEK 1,800,000,
corresponding to a dilution of approximately 2.2 per cent of the company`s share
capital and 1.0 per cent of the votes.

The purpose of the proposal is to create opportunities to keep and to recruit
competent employees to the group and to increase motivation amongst the
employees. The Board of Directors considers that the adoption of an incentive
programme as described above is in the favour of the group and for the
shareholders.

Resolution regarding incentive programme based on stock options for employees
abroad (item 7)

The Board of Directors proposes that the General Meeting adopts a resolution to
establish an incentive programme (the “Plan”) for senior executives and other
key persons employed in other countries than Sweden. In order to participate in
the Plan, participants must invest in Betsson shares. These shares can either be
shares already held or be acquire on the market in connection with giving notice
of participation in the Plan. Thereafter, the participants will receive stock
options free of charge.

For each invested share the participant holds within the Plan, the company will
grant a certain number of stock options. Under the prerequisites (i) that the
participant remain in employment within the group when exercising the options;
and (ii) the participant has retained its invested shares in Betsson, each stock
option entitles the holder to purchase one Betsson Class B share at an exercise
price corresponding to 120 per cent of the average closing price of the Betsson
shares on NASDAQ OMX Stockholm from 16 August 2010 up to and including 27 August
2010.

The incentive programme is proposed to be offered to approximately 30 senior
executives and other key persons that are employed abroad. The Plan is proposed
to include a maximum of 18,193 Betsson-shares which the employees will invest in
and the granting of up to 500,000 stock options. The participants will be
divided in three different categories when determining the allocation of stock
options. Allocation of stock options may take place only to the extent that the
total number of options pursuant to this program and the incentive program
referred to in item 6 above, does not exceed 900,000 options.

The Board of Directors, or a remuneration committee appointed within the Board
of Directors, shall be entitled to decide on the details of the terms and
conditions of the Plan in accordance with the general terms and guidelines
above. In connection with this, the Board of Directors shall be entitled to make
adjustments in order to fulfil special regulations and market conditions abroad.
The Board of Directors also reserves the right to make other adjustments
provided that significant changes take place in the Betsson group or in its
markets which would mean that the terms and conditions for exercise of options
under the Plan become inappropriate. Furthermore, the Board of Directors shall
be authorised to resolve that stock options may be kept and used despite the
fact that employment in the Group have ceased, for example due to illness.

The purpose of the proposal is to create opportunities to keep and to recruit
competent employees to the Betsson group and to increase the motivation amongst
the employees. The Board of Directors considers that the adoption of the
incentive programme as described above is in the favour of the Betsson group and
for the shareholders.

Resolution to authorise the Board of Directors to resolve to issue warrants and
transfer of its own shares (item 8)

In order to secure the delivery of Class B shares in accordance with the Plan in
accordance with item 7 above, the Board of Directors proposes that the Board of
Directors shall be authorised to resolve to issue no more than 500,000 warrants
at one or several occasions during the period until the Annual General Meeting
2011. The warrants shall be granted free of charge and may be subscribed for by
the subsidiary AB Restaurang Rouletter.

Furthermore, the Board of Directors proposes that the Board of Directors shall
be authorised, on one or more occasions up to the Annual General Meeting in
2011, to resolve on transfer of the company`s own shares for the delivery of
Class B shares pursuant to any outstanding stock option plans for the employees
within the group.

The authorisation for transfer of the company`s own shares is to provide the
Board of Directors with the opportunity to use repurchased shares to meet its
obligations under any outstanding incentive program.

Miscellaneous

A valid resolution regarding approval of the Board of Directors proposals as set
out in items 6, 7 and 8 above, requires approval of shareholders representing at
least 90 per cent of both the votes cast and the shares represented at the
General Meeting.

The complete text of the Board of Directors` proposals as set out above,
together with pertaining reports and statements, will be obtainable at the
company`s premises (please note the address above) and on the company`s website
www.betssonab.com and sent to the shareholders who so request and state their
postal address.

Number of shares and votes

As of 26 July 2010 the total number of shares in the company amounted to
39,553,720, representing a total of 88,333,720 votes, divided into 5,420,000
Class A shares, representing 54,200,000 votes and 34,133,720 Class B shares,
representing 34,133,720 votes. As at the same date the Company holds 310,000 B
shares, which can not be represented at the General Meeting.

Stockholm, July 2010

The Board of Directors

BETSSON AB`S OPERATIONS INVOLVE INVESTING IN AND MANAGING COMPANIES WHICH
PROVIDE ONLINE GAMING SERVICES TO END-CUSTOMERS. BETSSON AB OWNS BETSSON MALTA
WHICH OPERATES GAMES THROUGH PARTNERSHIPS AND TOWARDS END CUSTOMERS VIA
WWW.BETSSON.COM, WWW.CASINOEURO.COM AND WWW.CHERRYCASINO.COM. BETSSON MALTA
OFFERS POKER, CASINO, CARD GAMES, LOTTERY, BINGO AND GAMES. CUSTOMERS ARE
PRIMARILY FROM THE NORDIC REGION AND THE REST OF EUROPE. BETSSON AB IS LISTED ON
OMX NASDAQ NORDIC MID CAP LIST, (BETS).

This information was brought to you by Cision http://www.cisionwire.com

Betsson AB (publ)
Pontus Lindwall, +46 (0)8 506 403 10 or +46 (0)708 27 51 55
CEO and President
Pontus@betsson.com