New Delhi, Delhi, Feb 2 (ANI/Business Wire India): Aspect, a unified communications and contact centre software and services provider, today announced it has received two industry awards from Frost and Sullivan, a global growth partnership company, at the 2008 Frost and Sullivan India ICT Awards Ceremony in Bangalore.

Aspect won the Growth Strategy Leadership Award and the Market Leadership Award for Outbound Systems from Frost and Sullivan.

The Frost and Sullivan Award for Growth Strategy Leadership is presented each year to the company that has strengthened its position in the market, and whose strategy will have a lasting impact in the industry in India.

This award acknowledges the company’s substantial growth in the contact centre space through unique business strategies.

“Aspect has demonstrated the ability to provide organisations with methods to improve their business processes via streamlined communications that lead to enhanced agility and responsiveness in the enterprise,” said Kaustubh Dhavse, deputy director, ICT Practice, Frost and Sullivan, South Asia and Middle East.

“In addition, Aspect offers in-depth contact centre expertise to companies in the region. These factors have contributed significantly to the company’s success as a growth strategy leader,” added Kaustubh.

A recipient is chosen to receive the Frost and Sullivan Award for Growth Strategy Leadership based on specific criteria.

Through primary and secondary research methods, all companies’ market revenues are tracked and those exhibiting significant growth are noted for their strategy implementation.

Revenues are then compared year-to-year to monitor growth patterns.

“We are honoured that Frost and Sullivan has selected us to receive such a prestigious award,” said Rajeev Soni, general manager, South Asia and Middle East, Aspect.

“This award demonstrates our market leadership in the contact centre space, attributed to our development of leading, IT-ready software-powered solutions, combined with strong market presence covering major cities in India. We continue to strive for greater growth and remain committed to helping our customers streamline communications across the enterprise and the contact centre,” added Rajeev.

The Frost and Sullivan Award for Market Leadership of the Year is given to the company that has excelled in all areas of market share leadership and has demonstrated strong strategy development and technological innovation.

The Market Leadership Award for Outbound Systems acknowledges a company’s robust outbound product portfolio, a committed customer focus, and a leadership position in the outbound market in India.

According to Frost and Sullivan, Aspect is the market leader in the outbound systems market, having captured a market share of 55.9 percent. Aspect leads the outbound dialer market of $23.6 million in India, with the next highest competitor having 18.9 percent market share.

Aspect has been recognized for its industry-leading outbound dialing solutions that are designed to help companies provide proactive customer service, improve their collections, and enhance their sales.

“Although the outbound market in India is very competitive, Aspect has captured the leading market share because we are able to differentiate our offerings through the insight and experience that we bring to our customers, in addition to properly executing our product strategy,” said Rajeev Soni, general manager, South Asia and Middle East, Aspect.

“In addition, we have been seeing a growing interest in feature-rich dialer capabilities unified with voice portal, inbound routing, recording, and performance optimization tools. This is a proof point that more companies are seeing the value of implementing a unified solution to provide contact centres with greater choice and control. We will continue to offer innovative solutions to cater to the changing and growing needs of the contact centre market and we expect to maintain our position as a leader in this space,” added Rajeev. (ANI)