Melbourne, Mar 31 (ANI): Lingerie labels in Australia are offering an ever-increasing range of sizes catering to a boom in the bust size.

Big Girls Don”t Cry Anymore owner Karen Edbrooke said the best-selling size in the store”s range had increased a cup size each of the past four years from an E to H.

“In the past 12 months the most popular has been a 16H,” the Courier Mail quoted Edbrooke as saying.

“More and more girls are coming in younger and fuller. They want to look like everyone else but they”re wearing long shirts and want to hide their bust,” she added.

The store stocks sizes 6D to 22M, and the price of the larger bras range from 69 to 89 dollars.

Triumph managing director David Gow said that five years ago the brand”s largest selling size was a 12B but 2009 sales indicated that had risen to 14C and 14D.

Honey Birdette at Paddington stocks the Pleasure State VIP range, which ranges up to a size 16G.

Karen Wilson, owner of Paddington boutique Boudoir Chic said that there has been a rise of demand for fashion to cater for larger busts.

Australian Society of Plastic Surgeons president Peter Callan said as obesity was the main reason for bigger breasts, breast reduction operations had not risen. (ANI)