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Mint launches Chennai edition

July 13, 2009 By admin Leave a Comment

New Delhi, July 13 (ANI/Business Wire India): Mint, HT Media Ltd’s business daily in an exclusive content partnership with The Wall Street Journal, is now national.

With the launch of the Chennai edition on July 13, Mint now has a national footprint that includes New Delhi, Mumbai, Bangalore, Kolkata, Chandigarh and Pune.

With an introductory price of Rs 3.50, Mint will now provide discerning readers in Chennai the same Clarity that the rest of the country has so overwhelmingly embraced.

Available six days a week, the daily brings with it an exhaustive suite of offerings – markets watch, campaign and the weekend magazine, lounge.

With its accent on clarity in reporting, stand-out design and printing, and the exclusive WSJ section, Mint is the choice of senior decision makers across industry and government.

There is no better proof of this than the fact that four out of five Mint readers do not read another business paper.

The launch excitement will culminate on August 12 with a high-profile clarity through debate event that will focus on the key issue of financial inclusion.

With panelists that include policy makers and business leaders from both the public and private sectors, the event will underscore Mint’s commitment to bringing clarity in business to issues that matter.

Mint was created to address the growing reader demand for Clarity in Business. ajiv Verma, CEO, HTML, said, “Mint’s spectacular readership numbers have validated our belief that there is a market for unbiased, jargon-free reporting and analysis in the business news domain, across format”.

In just over two years, Mint now has a readership of 200,000 every day. With a readership of 175,000 in the Delhi and Mumbai editions (IRS 09), and a circulation of 25,000 plus in the other cities, Mint is a strong and growing No. 2 player in the category.

Livemint.com makes available Mint content to audiences globally, apart from hosting rich content and platforms for its 1 million-plus Web audience.

The one-third share of readers in the cities that matter makes Mint a critical choice of advertisers for reaching decision makers.

Its clean design and printing quality, contextual content environment, an array of innovative advertising options and events, and an unduplicated, high-profile reader base make Mint the choice of premium advertisers.

The addition of Chennai gives advertisers yet another reason to partner Mint. (ANI)

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Mint launches in Kolkata

May 25, 2009 By admin Leave a Comment

New Delhi, May 25 (ANI/Business Wire India): Mint, HT Media’s business daily in exclusive content partnership with The Wall Street Journal, is now going national.

With the launch of the Kolkata edition on May 25, the daily now has a national footprint that includes Delhi, Mumbai, Bangalore, Chandigarh and Pune as well.

With an introductory price of Rs. 3, Mint will target the key business and policy leaders in the metropolis, in line with its reader profile nationally.

In just over two years, Mint now has a readership of 200,000 daily. With a readership of 175,000 in the Delhi and Mumbai editions alone, and a circulation of 25,000 in the other cities, Mint is a strong and growing No. 2 player in the category.

With a one-third share of readers in the cities that matter, Mint is now the choice of advertisers for reaching decision makers across markets.

Mint was created to the address the growing reader demand for Clarity in Business.

“The spectacular readership numbers have validated our belief that there is a market for unbiased, jargon-free reporting and analysis in the business news domain, across formats”, said Rajiv Verma, CEO, HT Media Ltd.

With its accent on clarity in reporting, stand-out design and printing, and the exclusive WSJ section, the daily has been embraced by senior decision makers across industry and government. There is no better proof of this than the fact that 4 out of 5 Mint readers do not read another business paper.

The new edition in provides discerning readers in Kolkata the same Clarity that the rest of the country has so overwhelmingly embraced.

“The clean design and printing quality, premium and contextual content environment, an array of innovative advertising options and events, and the large unduplicated reader profile with the best audience makes Mint the choice of premium advertisers. The addition of Kolkata gives advertisers yet another reason to partner Mint”, added Vivek Khanna, Publisher and Business Head, Mint.

Every weekday, Mint comes with a special section of international news and analysis from the 1,900 global journalists at The Wall Street Journal, the world’s leading business newspaper.

These are the articles that are selected by Mint editors with the Indian reader in mind.

Mint also comes with Markets Watch, a Tuesday to Saturday pullout that offers comprehensive and relevant market data on stocks and funds. Campaign, on Tuesday, offers readers insights into strategy and marketing.

On Saturday, Lounge, the magazine-style weekend edition of Mint, takes reader beyond business. With its emphasis on lifestyle and life aspirations of the well-heeled discerning leader, the magazine is a window to life that is both comprehensive and stimulating. (ANI)

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Prenatal cocaine exposure affects cognitive development in middle childhood

May 3, 2009 By admin Leave a Comment

Washington, May 2 (ANI): Cocaine exposure before birth could compromise neurocognitive development among kids during middle childhood, according to researchers at Boston University School of Medicine (BUSM).

The researchers revealed that heavier intrauterine cocaine exposure (IUCE) is linked with mild compromise on selective areas of neurocognitive development during middle childhood.
For the study, researchers examined if the level of IUCE or the interaction between IUCE and contextual variables was related during middle childhood to executive functioning as was measured by two neuropsychological assessments.

The Stroop Color-Word Test measures verbal inhibitory control while the Rey Osterrieth Organizational score evaluates skills such as planning, organization and perception.

The scientists classified subjects as unexposed, lighter, or heavier IUCE by positive maternal reports and/or biological assay.

Then, researchers who did not know the children’s history or group status examined 143 children at 9 and 11 years of age (74 with IUCE and 69 demographically similar children without IUCE).

When controlled for contextual variables including intrauterine exposures to other licit and illicit substances, level of IUCE was not found to be significantly associated with either assessment scores.

However, the heavier cocaine-exposed group of children had significantly lower Stroop scores compared to the combined lighter/unexposed group.

“These research findings were present even in the absence of major cognitive differences in the same cohort as previously measured by standardized instruments in late infancy and early childhood,” said lead author Ruth Rose-Jacobs, Sc.D., assistant professor and research scientist at BUSM.

He added: “The emergence of these subtle IUCE effects suggests the possibility of neurocognitive “sleeper effects” of IUCE, which may become more apparent with the greater functional and cognitive demands of late middle childhood and preadolescence.”

Besides, researchers stated that further longitudinal assessment would help to clarify whether the IUCE group differences observed in this study are due to immaturity, delays in development, or potentially persistent deficits.

The study appears in the latest issue of Neurotoxicology and Teratology. (ANI)

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Novel compound can treat addiction by shutting drug-related memories

April 24, 2009 By admin Leave a Comment

Washington, Apr 24 (ANI): Scientists have found that a novel compound could treat addiction by warding off memories linked with the time of prior drug use.

Despite being abstinent for long periods of time, many addicts remain vulnerable to their own memories of drug use in the past.

For example, exposure to the same environment in which they commonly used drugs – a contextual memory – can increase their craving for the drug dramatically and can lead to relapse.

“In this study, we found that after repeatedly giving cocaine injections to rats within a particular environment, the rats developed a strong preference for that environment over another environment where a placebo was given,” explained M. Foster Olive, Ph.D., co-author and senior investigator.

He added: “Next, we treated the animals with an experimental drug called CDPPB, and found that it decreased the rats’ preference for the cocaine-associated environment during subsequent tests.”

This is a process called extinction learning, whereby the compound helps the brain to create new associations instead of retrieving the old associations, in this case between the cocaine and the environment.

Olive said that this promising finding could help aid the development of new therapeutic treatments that could be used in conjunction with exposure therapy- a technique used to desensitize individuals to stimuli that invoke negative responses or emotions.

John Krystal, M.D., Editor of Biological Psychiatry agrees and hopes that these findings can be expanded to other areas of work.

He said: “It will be interesting to see whether this approach extends to the treatment of cocaine abuse or other addictions. Further, it will be important to see whether mGluR5 agonists [like CDPPD] might play a role in the treatment of the extinction of other forms of maladaptive learning, such as the traumatic memories associated with posttraumatic stress disorder.”

The study is published in the latest issue of Biological Psychiatry. (ANI)

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How close relationships can perpetuate health problems like smoking, weight gain

March 12, 2009 By admin Leave a Comment

Washington, March 12 (ANI): Health problems like smoking or weight gain may sometimes persist because they preserve stability in a vital close relationship, according to a new study.

Michael J. Rohrbaugh and Varda Shoham, of the University of Arizona, say that close relationships can perpetuate individual health problems because one person’s behaviour can set the stage for what another does.

The researchers say that smoking can promote emotional connection for couples when both partners smoke and preserve stability in their relationships, which also explains why some people would not kick the butt.

Describing their study in the journal Family Process, the researchers revealed that they had 25 couples discuss a health-related disagreement before and during a period of actual smoking, then use joysticks to rate how they had felt from moment to moment (from very positive to very negative) while watching themselves on video.

While one partner in each couple smoked despite having a heart or lung problem, both partners in some couples were smokers.

The joy-stick ratings of partners in dual-smoker couples became more positive and more synchronous contingent upon lighting up – as if they were dancing to the same emotional tune.

However, single-smoker couples reported decreased positive emotions, and less affective synchrony.

While it is believed that health-compromising habits like smoking is purely an individual matter of motivation or addiction, the results of the new study suggest that social factors beyond the smoker are important as well.

The researchers say that having a smoking partner may make a huge difference in how smoking fits the couple’s relationship, which in turn has implications for helping one or both partners quit.

“Looking beyond the patient can help to predict health outcomes, and relational processes are an important focus for intervention.

Although prevailing conceptualizations cast nicotine addiction almost exclusively as an ‘individual problem,’ (findings such as ours) add credence to alternative, more contextual avenues of intervention,” the authors conclude.(ANI)

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Vdopia launches VDO labs for video advertising research

March 3, 2009 By admin Leave a Comment

New Delhi, Mar 2 (ANI/Business Wire India): Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe, today announced launching of VDO Labs.

The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content.

VDO Labs is building revolutionary ad formats such as Skin Branding, Skin Branding with product placement, and Skin Branding with overlay.

Vdopia’s proprietary Dynamic Skin Branding technology allows the video player skin to change dynamically according to the targeting criteria specified by the advertiser. With this launch, advertisers can now target online video consumers with contextual, interactive advertising for every second of video watched.

In addition to the already successful pre roll ad format, Vdopia’s propietary ‘Dynamic Skin Branding’ ad format delivers continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience of the user.

The innovative ad formats powered by VDO Labs are the most compelling interactive display advertising formats delivered in a customizable Flash ‘skin’ integrated around the video player.

So far, Vdopia has successfully executed the Dynamic Skin Branding ad format for India’s biggest brands like Tata Sky, Big TV, Godrej LCD and many others. This ad format has been the hottest advertising format for both performance and branding clients.

Online video advertising in India is set to grow at 300 per cent in 2009, according to Ernst and Young and has 85 per cent brand recall compared with 54 per cent for the same ad on the television. Vdopia is leading this revolution and is committed to increasing brand recall even further using its technology and innovations.

Chhavi Upadhyay, Chief Operating Officer of Vdopia said, “We have run controlled tests through certain campaigns on our network and our results indicate several fold increase in the campaign performance when these ad formats are shown together on a video, it is almost as if these formats resonate with each other providing advertisers tremendous value.”

Skin Branding delivers more effective monetization of online video content for publishers. The proprietary integrated ad and media player technology is immune to the negative effects of ‘banner blindness’ by delivering extended brand visibility and the advertising exposure is measurable for every second of ad viewed.

Skin Branding advertisements are served each time a new video or application starts and at specified intervals during long-form video content. Vdopia provides complete creative support to deliver the desired campaign objectives.

Saurabh Bhatia, Chief Business Officer of Vdopia said, “The fully customizable ‘skin’ also presents unlimited creative ability for advertisers to include interactive features and functionality such as promotional videos, animated expansion banners, games, contact forms, product downloads and purchases, plus basic click-throughs.” (ANI)

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Vdopia launches VDO labs for video advertising research

March 3, 2009 By admin Leave a Comment

New Delhi, Mar 2 (ANI/Business Wire India): Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe, today announced launching of VDO Labs.

The research lab will focus exclusively on taking video advertising experience to the next level by creating innovations around video content.

VDO Labs is building revolutionary ad formats such as Skin Branding, Skin Branding with product placement, and Skin Branding with overlay.

The innovative ad formats powered by VDO Labs are the most compelling interactive display advertising formats delivered in a customizable Flash ‘skin’ integrated around the video player.

Novel compound can treat addiction by shutting drug-related memories

Vdopia launches VDO labs for video advertising research

Vdopia launches VDO labs for video advertising research

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