LONDON, Jul 14 (MARKET WIRE) —
Certain Software, the leading provider of event and meeting management
solutions announced today that Olivier Delerm, Chief Marketing Officer at
Certain Software, will be presenting at the Events and Exhibiting Show
2010. The session will take place on Thursday July 15th at the Business
Design Centre in London, UK.
As a veteran of the CRM industry who has spent over 15 years in or near
Silicon Valley and now focuses on the Events and Meetings industry,
Olivier will explore parallels between the CRM (Customer Relationship
Management) and ERM (Event Relationship Management) markets, and shed
light on how organizations could benefit from current and future event
relationship solutions.
Olivier Delerm joined Certain Software in 2009 and is responsible for
Certain’s global marketing strategy and execution. At Siebel Systems
(acquired by Oracle), a $1.5B vendor of CRM solutions, Olivier was
responsible for launching several major product lines that established
the company as the leader in eBusiness solutions, including Field
Service, Order Management, and Web Services. Earlier in his career, he
was senior director of engineering at Scopus Technology, where he created
and successfully launched CRM suites for financial services,
telecommunications, and high technology. His early experience also
includes design and development projects at CERN, the largest nuclear
laboratory in the world. Olivier received his Master in Economics and
Finance from IEP and his Master in Engineering from ENSAM, both in Paris,
France.
The presentation will explore how technology could transform the Events
and Meetings industry like it changed the way companies manage their
customer relationships. It’s all about relationships: with customers,
prospects, event participants, exhibitors, sponsors, speakers, etc. CRM
became a multi-billion-dollar market in just a few years because of
perfect alignment between technology and business results. Is the events
and meeting industry ready for such alignment? Will we see a new age of
Event Relationship Management solutions that will focus on the
relationship between event constituents? Join the session to hear his
perspective.
About Certain Software:
Certain Software(R) is the leading provider of event management software
for the global meetings and events industry. Certain’s innovative
solutions deliver to meeting and event professionals streamlined
processes, reduced expenses, greater return on investments, and improved
overall value of meetings and events. Please visit www.certain.com.
Louise Miller
pr@certain.com
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