EL SEGUNDO, Calif., April 15 /PRNewswire/ — With customers looking for ways
to stretch their budgets, Fresh and Easy Neighborhood Market today launched a
new multi-buy discount on a variety of products that will rotate every few
weeks. The more customers buy, the more they can save, allowing customers to
buy larger quantities for less.

“Customers are telling us they are increasingly looking for ways to stretch
their budgets because times are tight,” said Simon Uwins, chief marketing
officer at Fresh and Easy. “Fresh and Easy’s new multi-buy promotion will help
customers save when they buy more, so they can feed their families for less
money.”

A few of the products that launched Fresh and Easy’s new multi-buy promotion(1)
include:

— fresh and easy Tea Bags, all varieties (20 Count) – Any 2 for $3
— fresh and easy Marinades, all flavors (12.25 fl oz) – Buy 2 Save
50-cents
— fresh and easy Sliced Bacon (12 – 16 oz) – Any 2 for $6
— fresh and easy Sliced Bread (24 oz) – 2 for $5
— fresh and easy 4 Count Apples (Fuji, Red Delicious, Granny Smith and
Gala) – Buy 2 for $3
— fresh and easy non-fat and low-fat yogurt, all flavors (8 oz) – Any 6
for $3
— Pampers Dry Big Packs (Sizes 3 – 5) – Any 2 for $40

— Cesar Dog Food – Buy 5 Save 50-cents

Customers now can also save 20% when they buy three or more fresh and easy
prepared meals labeled with a “Buy More and Save” sticker. Fresh and Easy’s
prepared meals are made fresh daily in the company’s kitchen, and are
developed by a team headed by Fresh and Easy’s Chef Mike Ainslie. Like all
Fresh and Easy brand products, these meals contain no artificial colors or
flavors, no added trans fats and only use preservatives when absolutely
necessary.

Earlier this year, following increased customer interest, Fresh and Easy added
bigger packs to stores including diapers, laundry detergent, produce, and
cereals. The company also introduced larger-sized freshly prepared meals that
feed four people for only $8.
More information regarding Fresh and Easy Neighborhood Market can be found at
www.freshandeasy.com. Photos available upon request.

(1) Customers must purchase multiples as indicated to receive the discount.
Single items purchased at the everyday low price.

SOURCE Fresh and Easy

Brendan Wonnacott of Fresh and Easy, +1-916-554-3466, Cell, +1-310-384-3833