ZTE Unveils Its FTTx Business Model for Asia-Pacific

Ranked Second in Worldwide Broadband Revenues by Ovum, ZTE Looks to Expand Into
Asia with New Broadband Acceleration Solution
SINGAPORE–(Business Wire)–
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code:
000063.SZ), a leading global provider of telecommunications equipment and
network solutions, unveiled at CommunicAsia2010 today its “Asia-Pacific FTTx
Business Model,” developed specifically to accelerate broadband deployment in
Asia Pacific.

According to a recent Point Topic report, countries in Asia-Pacific are seeing
the fastest broadband growth, including China, Indonesia, Philippines, Vietnam
and Pakistan. In addition, most countries in the region, including Indonesia,
Philippines, Vietnam and Thailand, have a broadband penetration of less than
10%。 A 2009 Ovum report presented a huge need for broadband infrastructure
development in these countries.

ZTE`s Asia-Pacific FTTx Business Mode leverages the company`s extensive
knowledge and experience in constructing and deploying broadband networks, both
in Asia and worldwide. The plan, aimed at driving Asia-Pacific broadband
development and deployment into an “accelerated fast lane,” focuses on three
aspects: planning, operation, and environmental protection:

* Planning: the model strengthens the terminal-pipe-cloud network architecture,
promotes the coordinated development of fixed-line broadband and 3G networks,
and extends the value of a broadband network to the two sides of service clouds
and intelligent home networks.
* Operation: the primary operation model involves service cloud and management
mechanisms; methods of terminating and marketing home network services;
high-bandwidth, fast, flexible end-to-end configuration, offline diagnostics,
end-to-end management, fast fault location, a three-dimensional terminal
network, and many more.
* Green networks: The new model accommodates IPv6 evolution, next-generation
PON, energy saving measures and emissions reduction.

ZTE developed its Asia-Pacific broadband acceleration plan based in part on its
work with Telecom Malaysia and China Telecom and other operators in the region.
Top-of-mind concerns for all operators are the development and deployment of
efficient and cost-effective networks that are designed with upgradeable paths.

“An efficient broadband infrastructure is critical for any country that wants to
effectively compete in today`s global economy,” said Mr. Xu Ming, ZTE Vice
President. “We have been working diligently to devise a broadband deployment
model that will help Asia countries to rapidly develop and deploy
state-of-the-art broadband networks, and look forward to helping more operators
move with their expansion plans.”

According to Ovum`s latest research, ZTE Corporation ranked second in the world
in terms of market access with a 16.5% share in global revenues of 2009. The
research agency also placed ZTE second for overall sales of broadband access
(DSL, MSAN in the broadband part, FTTx, as well as CMTS) in 2009.

About ZTE

ZTE is a leading global provider of telecommunications equipment and network
solutions with the most comprehensive product range covering virtually every
sector of the wireline, wireless, service and terminals markets. The company
delivers innovative, custom-made products and services to over 500 operators in
more than 140 countries, helping them to meet the changing needs of their
customers while achieving continued revenue growth. ZTE`s 2009 revenue led the
industry with a 36% increase to USD 8,820.7 million. ZTE commits 10 percent of
its revenue to research and development and takes a leading role in a wide range
of international bodies developing emerging telecoms standards. A company with
sound corporate social responsibility (CSR) initiatives, ZTE is a member of the
UN Global Compact. ZTE is China`s only listed telecom manufacturer, publicly
traded on both the Hong Kong and Shenzhen Stock Exchanges (H share stock code:
0763.HK / A share stock code: 000063.SZ). For more information, please visit
www.zte.com.cn.

ZTE Corporation
Margrete Ma
+86 755 26775207
ma.gaili@zte.com.cn
or
Edelman PR
Ada Ho / Andres Vejarano
+852 2837 4747 / 2837 4735
ada.ho@edelman.com / andres.vejarano@edelman.com

Copyright Business Wire 2010

ZTE Partners With Telekom Malaysia to Roll Out High Speed Broadband Network

New Infrastructure Will Broadly Increase Malaysia`s Broadband Penetration Rate
SINGAPORE–(Business Wire)–
ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code:
000063.SZ), a leading global provider of telecommunications equipment and
network solutions, today announced at CommunicAsia in Singapore that it has got
great progress in collaborating with Telekom Malaysia to participate as one of
the major suppliers to construct a national High Speed Broadband (HSBB) network
in Malaysia. The HSBB network has been planned to provide nationwide high-speed
broadband access to offer unparalleled broadband user experience across various
areas in Malaysia.

To date, ZTE has deployed more than 400 sites with ZTE`s MSG5200 equipments,
which provides integrated access of the narrowband and broadband services to
accommodate the service access requirements for different users. It enables
greater flexibility by combining multi service cards in the same shelf.

The HSBB network is a nationwide communications initiative spearheaded by the
Malaysian government with the aim of turning Malaysia into a broadband rich
nation. The objective is to increase broadband home penetration rate to 50% from
the current 35% by the end of 2010. Under the contract, ZTE will provide Telekom
Malaysia with Multi-Service Access Nodes (MSAN) as part of Phase One of the HSBB
network development.

“We are pleased to partner with Telekom Malaysia to construct its national HSBB
network, and in turn help the company to maintain its leadership position in the
local market,” said Ms. Jane Chen, senior vice president, ZTE Corporation. “Our
MSAN equipment will enable Telekom Malaysia to meet their growing broadband
market needs while maximizing their ROI to achieve the best business results
while propelling the country`s communications infrastructure forward.”

Signed in September 2008, the RM11.3 billion national HSBB project is a
Public-Private-Partnership agreement between TM and the Government of Malaysia
to develop next generation high speed broadband infrastructure and services for
the nation. The advantages demonstrated by ZTE`s access products and solutions
will establish a solid foundation for the company to take on a greater role in
Telekom Malaysia`s HSBB network deployment.

At CommunicAsia 2010 today, the unparalleled one-stop ICT event platform in Asia
held in Singapore from June 15 through 18, ZTE will also unveil its
“Asia-Pacific FTTx Business Model,” which is designed to provide customized,
intelligent and diversified total broadband solutions for full-service operators
in Asia-Pacific countries, such as Malaysia and Indonesia, to meet the fast
growing broadband market demand and complex network requirements.

About ZTE

ZTE is a leading global provider of telecommunications equipment and network
solutions with the widest and most complete product range in the world covering
virtually every sector of the wireline, wireless, service and terminals markets.
The company delivers innovative, custom-made products and services to over 500
operators in more than 140 countries, helping them to shape the future of the
world`s communications while achieving continued revenue growth. ZTE`s 2009
revenue led the industry with a 36% increase was over USD 8,820.7 million. ZTE
commits 10% of its annual turnover to research and development and takes a
leading role in a wide range of international bodies developing emerging
telecoms standards. A company with sound corporate social responsibility (CSR)
initiatives, ZTE is a member of the UN Global Compact. ZTE is China`s only
listed telecom manufacturer, with shares publicly traded on both the Hong Kong
and Shenzhen Stock Exchanges (H share stock code: 0763.HK / A share stock code:
000063.SZ). For more information, please visit www.zte.com.cn.

ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
or
Edelman PR
Ada Ho, +852 2837 4747
ada.ho@edelman.com
Andres Vejarano, +852 2837 4735
andres.vejarano@edelman.com

Copyright Business Wire 2010

PlaySpan publishes downloadable report on Microtransactions, Virtual World Economies

Mumbai, Mar 12 (ANI/Business Wire India): PlaySpan, the leader in monetization solutions for online games, virtual worlds, and social networks, today announced the publication of a free downloadable report that addresses market opportunities for developers and publishers to optimize revenue streams by including integrated microtransactions and pay-as-you-go revenue models.

The report can be found at http://corp.playspan.com/pressroom.html.

Until recently, online games and virtual worlds have been monetized primarily through subscription-based revenue, where users pay a monthly fee to play or participate. But that model has started to erode, forcing publishers to begin evaluating more flexible payment options that provide for richer, in-game player experiences.

Among the myriad choices of games and virtual world environments, the report cites up-front subscriptions as a large barrier to acquiring customers, as well as unreliable advertising models that are highly subjectable to seasonal and economic fluctuations.

“If you look at subscriptions as a reliable way to derive revenue from games, we have to understand that this model is stagnant, and it really limits choices for gamers,” said Karl Mehta, CEO of PlaySpan.

“Using microtransactions and a secure in-game commerce platform, players have more flexibility in terms of their overall experience, and it helps establish a safe environment that eliminates issues related to fraud and gold-farming. Not only does this give publishers greater control of the game environment but it also increases their ability to monetize in-game content more effectively. Furthermore, it legitimizes the in-game commerce market and alleviates a number of the most common billing hassles for game creators,” added Karl.

Gartner expects U.S. broadband penetration to increase to 77 per cent of households by 2012 from 54 per cent in 2007, and according to entertainment industry research firm DFC Intelligence, the total PC game revenue is expected to reach 19 billion dollars by 2013. (ANI)