Companies Sign Agreement to Distribute the United Kingdom`s Number One Beer
Exclusively in the Spanish Mainland, the Balearic Islands and the Canaries
MADRID–(Business Wire)–
Grupo Mahou – San Miguel announced today that it has reached an agreement with
Molson Coors to distribute and market Carling, the top-selling British beer in
the United Kingdom.
This agreement forms a strategic alliance that strengthens the Grupo Mahou – San
Miguel catalogue. Carling is a quality beer product that is widely accepted by
British consumers who live in or visit Spain, including an estimated 15 million
visitors per year from the British Isles and more than one million British
citizens who own property in Spain.
Grupo Mahou – San Miguel will distribute Carling on the mainland as well as in
the Balearic Islands and the Canaries, both in barrels and cans for the hotel
market.
This distribution caters to British consumers in Spain, supplying them with one
of their most valued beer brands in the UK. In fact, one in four lagers served
in Britain is Carling, totalling 1.65 billion pints consumed per year.
The beer`s success can be attributed to quality ingredients selected through a
meticulous process and the use of special barley with a sweet flavour and a
strong malt taste. The result is a soft and refreshing pint.
“Carling is a leading brand in Europe and the rest of the world, so we are very
proud to distribute it here in Spain. This agreement will help us deliver more
of what our customers want,” said a Grupo Mahou – San Miguel representative. “By
distributing a favourite traditional brand from the United Kingdom – one of the
largest beer markets in the world – we are once again reinforcing our own
leadership in the Spanish market.”
“We are proud to partner with Mahou – San Miguel and excited about the
opportunity to expand the distribution of the UK`s top selling lager to beer
drinkers across Spain. Not only can British visitors to Spain enjoy the same
great taste they have enjoyed for decades back home, but now we can also share
this leading brand with fellow drinkers across this beautiful country,” said
Dave McCarthy, managing director of Europe, Molson Coors International.
“An integral part of Molson Coors` international growth strategy is establishing
these kinds of valued partnerships with leading brewers. We are confident that
extending the Carling brand in Europe`s fourth largest beer market will give us
even greater momentum as we plan for additional partnership opportunities across
Europe and elsewhere around the world,” added McCarthy.
Grupo Mahou – San Miguel
Mahou – San Miguel is the leading brand on the Spanish beer market. The company
markets a wide selection of beers, like Mahou Cinco Estrellas or San Miguel
Especial. In 2004 the group incorporated the Canary Island brand Reina, and
Cervezas Alhambra in 2007. Furthermore, as a brand that backs constant
innovation, it was the first company to launch beverages like San Miguel 0,0%,
the first completely non-alcoholic beer, and San Miguel ECO, made integrally
with organic products. In 2009, so as to encourage its international expansion,
the group signed an agreement with Carlsberg based on two main points: the
Danish company acquired the rights to distribute and market San Miguel in the
United Kingdom and Mahou – San Miguel acquired the rights to do the same with
Grimbergen and Tetley`s in Spain. Finally, in 2009 the brand also entered into
an agreement with Grupo Constellation to distribute Blackthorn and Gaymers
ciders in Spain.
Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary
brands that delight the world`s beer drinkers. It brews, markets and sells a
portfolio of leading premium brands such as Carling, Coors Light, Molson
Canadian, Blue Moon, and Keystone Light across North America, Europe and Asia.
It operates in Canada through Molson Coors Canada; in the U.S. through
MillerCoors; and in the UK and Ireland through Molson Coors UK. For more
information on Molson Coors Brewing Company and our portfolio of brands, visit
the company’s Web site, www.molsoncoors.com.
Grupo Mahou – San Miguel
Beatriz Herrera – Sergio Guillermo
Communications Dept.
915 269 363 / 639 180 980 / 659 302 083
bherreram@mahou-sanmiguel.com
sguillermod@mahou-sanmiguel.com
or
Molson Coors Brewing Company
Colin Wheeler
Director, External Communications
303-927-2443
Colin.wheeler@molsoncoors.com
Copyright Business Wire 2010