LINCOLN, NE, Apr 02 (MARKET WIRE) —
Lincoln residents are invited to Think Yellow, Go Green during Berry’s
second annual telephone directory recycling program, on behalf of
Windstream Yellow Pages. The month-long program kicks off April 12, 2010,
with the help of the Lincoln Parks and Recreation Department and the Boy
Scouts of America’s Cornhusker Council, comprised of Boy Scouts from 16
counties in Southeast Nebraska.
“If you lined up last year’s 1,200 recycled directories, it would stretch
one-quarter of a mile long,” said Jason Anderson, district director of
the Cornhusker Council. “We were impressed with last year’s totals, but
we’re challenging our residents to step it up and make this year an even
greater success.”
For the second year, the Cornhusker Council has partnered with Berry to
help drive recycling efforts for the Think Yellow, Go Green Recycling
Program. The Boy Scouts will be collecting outdated telephone directories
around the community to fulfill requirements toward qualification for the
World Conservation Award.
With the recent distribution of the 2010 Windstream Yellow Pages
directories, Lincoln residents can recycle outdated directories,
including those from other publishers, at participating drop-off
locations.
Directories will be accepted at Air Park Recreation Center, Auld
Recreation Center, Belmont Recreation Center, Easterday Recreation
Center, F Street Recreation Center, Holmes Lake Park, Irving Recreation
Center and the Outdoor Recreation Center / Cornhusker Council.
With the help of local radio stations, Berry will also hold special
community collection drives to support the program. On Saturday, April
24, 2010, KFGE-FM will be at Belmont Recreation Center from 12:00 to 2:00
p.m., and on Saturday, May 1, 2010, KBBK-FM will be at Irving Recreation
Center from 12:00 to 2:00 p.m. The first 500 residents who bring their
outdated directories to the drives will receive an eco-friendly shopping
bag.
“Recycling doesn’t stop at the drop off bins,” said Richard Owen, client
service regional director. “Berry and the Lincoln Parks and Recreation
Department have partnered with a specialty recycler, Recycling
Enterprises of Nebraska, to ensure the Think Yellow, Go Green program
mission is supported from start to finish.”
The directories will be converted into material that will be used for
home insulation, as well as mulch for new grass seeding. However, the
program is specific to phone directory recycling, so all other paper
materials should be recycled in accordance with local recycling services.
“Our main objective is to keep telephone directories out of landfills,”
said Chris Zegar, owner of Recycling Enterprises of Nebraska. “Each one
of those recycled directories is one step closer to a greener community.
Through the Think Yellow, Go Green recycling program, we ensure these
directories will be converted into products to be used locally in
Lincoln.”
To find out more about the recycling program, including a detailed list
of drop-off locations, visit www.ThinkYellowGoGreen.com or
www.BerryMeansBusiness.com. Connect with Berry on Twitter at
www.Twitter.com/BerryMeansBiz.
ABOUT THE BERRY COMPANY: The Berry Company LLC is owned and operated by
Local Insight Media Holdings, Inc. In addition to publishing leading
print and Internet directories for more than 130 local telephone
companies across the country, Berry provides an array of directory
services, including sales, marketing, interactive sales support, ad
design and composition services. For nearly 100 years, Berry has offered
exceptional service, local market expertise and a constantly expanding
family of product offerings. For more information, please visit
www.BerryMeansBusiness.com.
Contact:
Mary Garrick, SBC PR
614-255-2861
mgarrick@sbcadvertising.com
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