BERNE, Switzerland–(Business Wire)–
Twice a year, Orange Group`s affiliates from Africa, Middle-East and Asia (AMEA)
meet during a two-day marketing and sales conference − the Growth Product
Sharing Summit −, to review latest mobile innovations, work on roadmaps, and
share best practices. For the first time during the last conference held on May
31st and June 1st, eighteen Orange countries had to present a success story,
with only 10 minutes to convince their peers that their latest innovation was
worth an Award. Orange Cameroon took the opportunity to give an overview of its
mobile collect call service, Sicap Pay4Me, and was one of the winners.
Mr. Yves Happi, Business Market Manager at Orange Cameroon, declared: “Pay4Me
was rewarded because it is not only a technology but also a tariff-related
innovation adapted to our market environment, which is a direct source of
revenue. Features such as the White List option, enabling the recipient of the
call to be directly connected without having to always accept the collect call,
are considered as assets for they make the service easier to use and more
efficient. Our collaboration with Sicap has enabled us to introduce a service
which is a first in Cameroon and to be recognized by the Orange Group as
Sicap Pay4Me is a simple, quickly implemented solution based on the USSD
technology which enables calls that would otherwise not happen. It enables a
prepaid user without credit to make calls that the recipient will be paying for.
The service can be used among family members, friends or corporate
organizations. It`s a way to avoid “call me back” or “beeping” habits while
generating real calls and, therefore, increasing ARPU. End users enjoy the
practicability of the service and feel safe knowing they can contact or be
contacted by anyone, anywhere, even without credit.
After having launched the new service through a national advertisement campaign,
Orange Cameroon is proud of Pay4Me`s current success within their network.
Mr. Yann Pognant, Managing Director of Sicap Africa, said: “We are honoured by
the Innovation Award won by Orange Cameroon. This is an example that shows
Pay4Me is ideally suited to the African market, and we are committed to
continuously support operators who need to adapt to end users` needs while
reducing operating costs and maximising revenues. With 2 offices on the
continent − in Johannesburg and Abidjan −, we have the ability to deliver
international standards solutions with local support as well as specific
understanding of their markets in order to meet operators` requirements”.
Sicap is one of the world`s leading providers of customised mobile software
solutions in the areas of communications and charging. Everyday Sicap`s
technology empowers mobile operators to deliver a superior end-user experience,
while maximising new revenue streams and reducing operating costs.
Sicap develops and implements solutions comprising convergent charging and
rating, mobile payment, network services, device management, and messaging.
These solutions cover mobile, fixed and IMS network environments, and are used
by more than 95 customers, serving more than 670 million end users worldwide.
For more information, visit www.sicap.com
+33 (0)4 37376974
Copyright Business Wire 2010