Zitouna customers get their ready-to-use EMV bank card on the spot
Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, today
announced that Zitouna Bank in Tunisia has selected its Dexxis Instant Issuance
solution for on-the-spot EMV card personalization across the bank`s branches
nationwide. Zitouna is the first bank in Tunisia to introduce innovative
services adapted to Islamic financial practices. The newly opened bank is also
the first in the country to offer instant issuance and on-the-spot delivery of
payment cards that enable its customers to use their new payment cards
The Dexxis Instant Issuance solution forms a part of Zitouna`s marketing
strategy to differentiate its offers while offering the same high security level
and quality of service as in traditional large-volume personalization methods.
Gemalto, in cooperation with local system integrator Bull Tunisia, has already
installed the personalization stations, software and equipment, in ten Zitouna
branches around the country.
The ability to immediately deliver a new payment card in the consumer`s hands
enables Zitouna to develop a preferred relationship with their customers. In
particular, this customer proximity becomes a key asset in providing the
unbanked with access to banking services. The Gemalto solution provides a simple
and convenient means for consumers to open a bank account and leave the branch
with their new payment card in-hand, ready to be used.
“We decided to implement an instant issuance solution in order to greatly
facilitate our clients` subscription to a payment card,” commented a Zitouna
Bank spokesperson. “Zitouna is extremely satisfied with the level of support
that Gemalto provided, enabling the project deployment in record time – less
than two months! ”
“As a brand new bank entering the Tunisian market, Zitouna naturally aims to
offer top-level service to its customers,” added Philippe Cambriel, Executive
Vice President, Gemalto. “This project illustrates our capabilities and
determination in accompanying our customers from A to Z, to ensure the full
success of their new service rollout.”
Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security
with 2009 annual revenues of €1.65 billion, and over 10,000 employees operating
out of 75 offices, with research and service centers in 41 countries.
Gemalto is at the heart of our evolving digital society. The freedom to
communicate, travel, shop, bank, entertain, and work-anytime, anywhere-has
become an integral part of what people want and expect, in ways that are
convenient, enjoyable and secure.
Gemalto delivers on the growing demands of billions of people worldwide for
mobile connectivity, identity and data protection, credit card safety, health
and transportation services, e-government and national security. We do this by
supplying to governments, wireless operators, banks and enterprises a wide range
of secure personal devices, such as subscriber identification modules (SIM),
Universal Integrated Circuit Cards (UICC) in mobile phones, smart banking cards,
smart card access badges, electronic passports, and USB tokens for online
identity protection. To complete the solution we also provide software, systems
and services to help our customers achieve their goals.
As the use of Gemalto`s software and secure devices increases with the number of
people interacting in the digital and wireless world, the company is poised to
thrive over the coming years.
For more information please visit www.gemalto.com.
Gemalto Media Contacts:
Jane Strachey, +33 4 42 36 46 61
Europe, Middle East & Africa
Yvonne Lim, +65 6317 3730
Ray Wizbowski, +1 512 257 3950
Ramzi Abdine, +55 11 5105 7659
Copyright Business Wire 2010