The country’s largest direct-to-home (DTH) operator, Dish TV, with 7.3 million subscribers, has now launched high definition DTH service offering five high-definition (HD) channels. Managing director Jawahar Goel speaks to Ashish Sinha on the company’s plans and targets. Excerpts:
What is the future of HD in the Indian broadcasting space?
HD television in the country is what colour television was after the Asian Games in 1982. According to my estimate, there will be 30-40 HD channels within the current fiscal. We are launching five HD channels, but customers will only pay for four and get the Fifa World Cup on ESPN free of cost. It is the future of television viewing. We will continue to add more HD channels as and when broadcasters launch them in the market.
What are the investments and targets planned for Dish TV HD service?
I have kept a very achievable target. We should sell over 60,000 boxes of Dish TV HD in this fiscal. On our part, the HD service on the Dish TV platform should require an investment of Rs 15 crore this year. In the introductory offer that will last all through this year, we will give the Dish TV HD box for Rs 5,990. We will launch exchange schemes for the existing Dish TV customers as well.
Our subsidy on HD box is almost similar to the normal box – around Rs 2,500 per box.
Tell us about the late foray in HD by Dish TV.
I am aware that some DTH operators have already launched HD services without enough dedicated HD channels. We did not want to do that. Our HD service comes with dedicated HD channels—Zee TV HD, Zee Cinema HD—apart from other HD contents.
What is your take on demand for reduction of licence fees to 6% of revenue?
We are hopeful that the government will accept our longstanding demand. There is substantial progress in this direction. Hopefully, with the roll out of the goods and servicestax, we will get what we want.
A docudrama plays a story of women cricketers’ struggle and triumph
Kolkata, Sep 9 (ANI): A docudrama titled ‘Indian Women’s Cricket team Poor Cousins of Million Dollar Babies’ highlights the disparity between men and women cricket players in India.
As the title suggests, the docudrama shows how while men cricketers hog all the limelight and bask in the glory of success and money, women cricketers are way behind their male counterparts though they have been able to carve a name for themselves in the international sport arena.
The 25-minute audio-visual commentary narrates a story of the triumph of women’s cricket despite the disparities and differential treatment.
Former Indian Skipper Anjum Chopra said the docudrama has been able to mirror the women cricketers’ struggle, hard work and determination to reach the milestone they have achieved despite receiving far less attention of sports authority, sponsorship and media coverage as compared with their male counterparts.
“I really liked it. I think it’s very nice. It covers a lot of angels into the lives of women cricketers on and off the field. It’s a true depiction of the lives and struggles of Indian women cricketers go through,” Anjum Chopra added.
The The Board of Control for Cricket in India (BCCI ) spends millions of rupees on men’s cricket and its stalwart players but women’s team, which has consistently done well in the context of world tournaments, has not received the same attention and promotion.
Sunil Yash Kalra, who has directed the documentary, said it’s time to tell the story of players engaged in the most popular and fast growing game in India despite their gender.
“It’s a sport which is a nerve centre of India, the subcontinent. And, it’s also included in the Asian Games next year. So, basically if you were to look at it… A, it’s the fastest growing game. B, there is a story that needs to be told about each individual member, that’s what the idea is to showcase the best to the rest of the world,” Kalra added.
The film also reveals interesting facts about women’s cricket in India. For example, women’s cricket in India can be traced back to early 20th century when an Australian school teacher Anne Kelleve made cricket a compulsory game at the Baker Memorial School in Kottayam, Kerala, in 1913.
The Women’s World Cup was initiated in 1973, two years before the men’s World Cup. And, Indian eves played T20 international cricket in 2006 while Indian men played their first match in 2007. (ANI)