CAMDEN, N.J.–(Business Wire)–
Campbell Soup Company(NYSE:CPB) announced today that it has renewed its
sponsorship of the National Football League (NFL) for three years. The agreement
names the Chunky brand the “Official Soup Sponsor of the NFL” and the “Official
Chili Sponsor of the NFL” for the 2010, 2011 and 2012 football seasons.
Financial terms were not disclosed.
Campbell`s Chunky soup has been an official sponsor of the NFL since 1997 and
the NFL has been prominently featured in Chunky soup advertising for many years.
Michael Barkley, Campbell`s Vice President – Ready to Serve Soups, said, “We are
excited to renew a sponsorship that has been effective for the Chunky brand for
more than a decade. The NFL has been wonderfully supportive in the past and as
we go forward, we are confident that our relationship with the NFL will continue
to help us position the Chunky brand as a hearty and nutritious meal-time
option. The NFL will be an important component in our marketing plans next
season.”
Campbell`s Chunky soup is available in more than 40 different varieties,
including seven “Healthy Request” soups that provide great taste with only 410
mg of sodium per serving. Chunky soup also offers 12 soup and chili varieties in
microwaveable bowls for greater convenience. Thirty-four Chunky soups offer a
good source of protein and 23 soups provide both 100% lean meat and a full
serving of vegetables.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, baked snacks and healthy
beverages. Founded in 1869, the company has a portfolio of market-leading
brands, including “Campbell`s,” “Pepperidge Farm,” “Arnott`s” and “V8.” Through
its corporate social responsibility program, the company strives to make a
positive impact in the workplace, in the marketplace and in the communities in
which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.
Campbell Soup Company
John Faulkner (Media)
856-342-3738
Copyright Business Wire 2010