There are shedloads of people in the Indian market but no one is interested in buying the gadget (iPhone).
Analysts estimated that just 11,000 iPhones have been sold in the whole sub-continent since its launch in September 2008.
According to LiveMint.com even technology giant Apple didn’t consider that the phone would do well in India. It only allocated 50,000 Iphones to that market in the first place.
Of over 120 million cellular phones sold in India yearly, about six million are of the smartphone range, and Nokia holds the market with between 60-70% market share.
Various reasons are given for the lukewarm debut of the iPhone in India: price, promotion, and distribution. However, the price is not the problem. Loads of other smartphones are selling well in India.
The major reason seems to be that Apple and its carrier partners including Bharti Airtel and Vodafone didn’t endorse the iPhone as aggressively as was done in other regions.
After all, it is tricky to bring a new religion to a country where there hundreds of other gods that are targeted for the local market in a much better way.