Advanced Bid Strategies for Facebook Ads and Real-time Personalization of
Android and Blackberry Apps; All Omniture Products Inherit Adobe Branding with
“powered by Omniture” Nomenclature
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced new features and
functionality have been added to the Adobe®Online Marketing Suite, powered by
Omniture®. These new features include advanced bid strategies for Facebook ads,
image ad support for the Google Content Network to more easily create and
deliver ads, real-time personalization of content for native Blackberry and
Android mobile apps, as well as reporting and dashboarding enhancements.
Additionally, all Omniture products will now feature Adobe branding and Omniture
will transition to an ingredient brand (e.g. Adobe® SiteCatalyst®, powered by
“Our focus remains on meeting customer needs and driving innovation into the
Adobe Online Marketing Suite,” said Josh James, senior vice president and
general manager, Omniture Business Unit, Adobe Systems Incorporated. “The suite,
now bolstered by the resources available through Adobe, continues to resonate
with existing and new customers. It is becoming the exception for online
marketers to utilize Omniture technology for just online analytics. Our
customers are becoming increasingly sophisticated marketers and many of them are
adopting multiple solutions within the Online Marketing Suite that help them
unlock the power of their data to drive conversion and optimize ad spend.”
With the latest release of Adobe®SearchCenter +, Adobe has made it easier for
marketers to optimize Facebook ads and has included support for the Google
Advanced bid strategies for Facebook ads
* Adobe customers can utilize best-in-class analytics to identify and target
high-performing customer segments on Facebook and automatically optimize the
performance of their Facebook display campaigns based on any success metric,
such as cost per click (CPC) or cost per thousand impressions (CPM).
* For example, Adobe customers can automatically update bid prices based on
performance of the ad (as determined by conversion metrics), to maximize return
on ad spend.
Image ad support for Google Display Network
* Adobe SearchCenter + simplifies the management and creation of Google Image
* Import and storage of commonly used images allows advertisers to easily create
and deliver image ads, which can save considerable time.
Adobe also announced updates to Adobe Test&Target, enabling marketers to more
accurately personalize online content to specific audience segments. The latest
Optimization of Blackberry and Android mobile applications
* Developers and marketers can now easily modify the content delivery and user
experience of their Blackberry and Android mobile applications in real-time,
directly from the Test&Target online interface.
* This helps improve the effectiveness and performance of these mobile
applications through A/B and multivariate testing, dynamic content targeting and
Adobe analytics solutions within the Adobe Online Marketing Suite, namely Adobe
SiteCatalyst and Adobe Discover, are offering the following product updates:
The Marketing Channels Report
* Marketers can now see all their marketing channels (paid search, natural
search, social media, video, etc.) compared to one another and easily tell what
impact they are having on the business, helping marketers to know what marketing
channels optimally influence their customer base.
* With this information, decision makers can better allocate budget to those
marketing channels that bring the greatest return.
* A significantly improved integration with Excel and Adobe SiteCatalyst can
allow marketers to more quickly and easily build SiteCatalyst reports in Excel,
helping marketers receive the insightful information they are looking for much
Adobe Creative Suite 5 Integration with Open Source Media Framework (OSMF) and
* Adobe has now integrated video tracking into its new OSMF video player as a
way to play and measure online video, allowing marketers to quickly and easily
deploy and tag online videos.
* Increased ability to customize dashboards to fit individual business needs and
also include external data into the new dashboards.
Adobe Discover updates
* Using the data that is collected in Adobe SiteCatalyst with the Marketing
Channels Report, Adobe Discover customers can now more effectively segment and
target marketing efforts to specific customer groups based on customer-defined
* With this data marketers can build segments, do visitor analysis and compare
the effectiveness of different marketing channels.
These updates are available now.
About the Adobe Online Marketing Suite
The Adobe® Online Marketing Suite, powered by Omniture®, offers an integrated
and open platform for online business optimization, a strategy for using
customer insight to drive innovation throughout the business and enhance
marketing efficiency. The Suite consists of integrated applications to collect
and unleash the power of customer insight to optimize customer acquisition,
conversion and retention efforts as well as the creation and distribution of
content. For example, using the Suite, marketers can identify the most effective
marketing strategies and ad placements as well as create relevant, personalized
and consistent customer experiences across digital marketing channels, such as
onsite, display, e-mail, social, video and mobile. The Suite enables marketers
to make quick adjustments, automate certain customer interactions and better
maximize marketing ROI, which, ultimately, can positively impact the bottom
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Omniture, Online Marketing Suite, SiteCatalyst, Adobe Discover, ReportBuilder,
SearchCenter + and Test&Target are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe Systems Incorporated
Eric V. Anderson, 801-932-7088 (Press/Analyst)
Copyright Business Wire 2010