HBO, Sony Pictures, Turner, USA Network, Viacom, Warner Brothers and Others
Ready Flash Content for Mobile
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) today announced the release of Adobe
Flash Player 10.1 to mobile platform partners. Redesigned from the ground up
with new performance and mobile specific features, Flash Player 10.1 is the
first release that brings the full Web across desktops and devices. Mobile users
will now be able to experience millions of sites with rich applications and
content inside the browser including games, animations, rich Internet
applications (RIAs), data presentations and visualizations, ecommerce, music,
video, audio and more.
Already one of the top free apps on Android Market today, Flash Player 10.1 will
be available as a final production release for smart phones and tablets once
users are able to upgrade to Android 2.2 “Froyo.” Devices supporting “Froyo” and
Flash Player 10.1 are expected to include the Dell Streak, Google Nexus One, HTC
Evo, HTC Desire, HTC Incredible, DROID by Motorola, Motorola Milestone, Samsung
Galaxy S and others. Flash Player 10.1 was also released to mobile platform
partners to be supported on devices based on Android, BlackBerry, webOS, future
versions of Windows Phone, LiMo, MeeGo and Symbian OS, and is expected to be
made available via over-the-air downloads and to be pre-installed on smart
phones, tablets and other devices in the coming months.
“We are thrilled that more than three million Flash designers and developers are
now able to unleash their creativity on the world of smart phones, tablets,
netbooks, televisions and other consumer electronics,” said David Wadhwani,
general manager and vice president, Platform Business at Adobe. “The combined
power of the leading rich media technology platform with millions of passionate
creatives is sure to impact the world in ways we haven`t even imagined yet.”
Broad Partner Support
Device and technology partners including ARM, Brightcove, Dell, Google, HTC,
Intel, Microsoft, Motorola, NVIDIA, Qualcomm, RIM, Samsung, Texas Instruments
and others announced more specifics around their support for Flash Player 10.1
Content publishers including AgencyNet, AKQA, Armor Games, Atlantic Records,
Blitz, CNET.com, HBO, JustinTV, Kongregate, Mattel, Mochi Media, Msnbc Digital
Network, Turner, Nickelodeon, Odopod, Photobucket, RAIN, Roundarch, Sony
Pictures, South Park Studios, USA Network, Viacom, Warner Brothers and many
others have also started to optimize Flash content to deliver the best possible
experience within the context of smaller screens, which includes larger buttons
for interactions, layout adjustments for mobile screens and more.
For details visit www.adobe.com/go/flashquote_sheet_101 or m.flash.com, Adobe`s
showcase site for optimized Flash content. For more information on how to
optimize Flash content for mobile, visit www.adobe.com/go/fpmobile.
New High Performance Features
Completely redesigned and optimized for mobile, Flash Player 10.1 delivers new
interaction methods with support for mobile-specific input models. Support for
accelerometer allows users to view Flash content in landscape and portrait mode.
With Smart Zooming, users can scale content to full screen mode delivering
immersive application-like experiences from a Web page. Performance optimization
work with virtually all major mobile silicon and platform vendors makes
efficient use of CPU and battery performance.
The new Smart Rendering feature ensures that Flash content is running only when
it becomes visible on the screen, further reducing CPU and battery consumption.
With Sleep Mode, Flash Player automatically slows down when the device
transitions into screen saver mode. Advanced Out-of-Memory Management allows the
player to effectively handle non-optimized content that consumes excessive
resources, while automatic memory reduction decreases content usage of RAM by up
to 50 percent. Flash Player pauses automatically when events occur such as
incoming phone calls or switching from the browser to other device functions.
Once users switch back to the browser, Flash Player resumes where it paused.
Industry Analyst Feedback
“Although it is labeled a dot release, Flash Player 10.1 is a significant update
that includes a number of new performance and mobile specific features,” said Al
Hilwa, program director of the Application Development Program at IDC. “This
allows consumers to see a much bigger part of the Web and allows developers to
bring their Flash Platform skills to a much bigger swath of devices.”
“For the past few weeks I have had the opportunity to test an Android Froyo
device loaded with a beta of Flash Player 10.1,” said Ben Bajarin, principal
analyst at Creative Strategies. “The overall experience and performance of Flash
has been impressive. Mobile users now have access to full Web pages with rich
Flash content on millions of sites. With the new mobile specific features,
developers also have an important opportunity to help shape the way Web content,
games, touch capabilities and more are presented across platforms and devices as
Froyo and other platforms deliver full Flash support.”
To watch demo videos of Flash Player 10.1 running across devices, including
smart phones and tablets, visit www.adobe.com/devnet/devices/demos.
Flash Player 10.1 is expected to be available as a final production release for
devices once users are able to upgrade to Android 2.2 “Froyo.” Once upgraded,
smart phones, tablets and other devices can be updated with Flash Player 10.1
over-the-air via numerous ways including content triggered downloads, system
software updates and on-device app catalogs such as Android Market, Adobe Labs
and other venues. The upgrade mechanism will vary by device and device
manufacturer. The desktop version of Flash Player 10.1 for Windows, Mac OS and
Linux is available on http://get.adobe.com/flashplayer today.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
and Flash are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. DROID is a trademark
of Lucasfilm Ltd. and its related companies. Used under license. All other
trademarks including Windows, Macintosh, and Linux are the property of their
Adobe Systems Incorporated
Stefan Offermann, 415-832-2246
Text 100 Public Relations
Melissa Chanslor, 415-593-8465
Copyright Business Wire 2010