The Coca-Cola Company Will Pay $715 Million to Dr Pepper Snapple Group in
Exchange for Rights to Distribute Certain Dr Pepper Snapple Group Brands
Following Completion of The Coca-Cola Company`s Planned Acquisition of Coca-Cola
Enterprises` (CCE) North American Bottling Business

Dr Pepper and Diet Dr Pepper to be Available on Innovative Coca-Cola Freestyle
Fountain Dispenser

ATLANTA–(Business Wire)–
The Coca-Cola Company (NYSE: KO) has entered into an agreement with Dr Pepper
Snapple Group, Inc. (NYSE: DPS) to distribute certain DPS brands, subject to the
completion of The Coca-Cola Company`s acquisition of CCE`s North American
bottling business. In addition, Dr Pepper and Diet Dr Pepper will be made
available on The Coca-Cola Company`s new proprietary touch-screen Coca-Cola
Freestyle fountain dispenser.

Under the terms of its new agreements with DPS, The Coca-Cola Company will make
a one-time cash payment of $715 million to distribute Dr Pepper and certain
other DPS brands in U.S. and Canada territories where they are currently
distributed by CCE. The new license agreement will have an initial term of 20
years, with 20-year renewal periods. This license agreement will replace the
existing agreements between DPS and CCE upon the completion of The Coca-Cola
Company`s acquisition of CCE`s North American bottling business.

Under the new agreement, The Coca-Cola Company will distribute Dr Pepper
trademark brands in the U.S., and Canada Dry in the Northeast U.S. where they
are currently distributed by CCE. The Company will distribute Canada Dry, C`Plus
and Schweppes in Canada.

In addition, the Company will offer Dr Pepper and Diet Dr Pepper in local
fountain accounts currently serviced by CCE and will include Dr Pepper and Diet
Dr Pepper on its Coca-Cola Freestyle fountain dispenser. The Coca-Cola Freestyle
agreement has a term of 20 years and DPS`s investment associated with the
program is estimated at $115 million to $135 million.

“We are pleased to have reached a fair and mutually beneficial agreement with Dr
Pepper Snapple Group to continue distributing their brands, marking yet another
key milestone in our acquisition of the North American operations of Coca-Cola
Enterprises,” said Muhtar Kent, chairman and chief executive officer, The
Coca-Cola Company. “Importantly, this agreement aligns with our 2020 Vision of
more than doubling our system revenue while increasing our system margins by
leveraging the world’s most powerful distribution network.”

Mr. Kent continued, “Through this new relationship, The Coca-Cola Company will
become one of the largest Dr Pepper trademark bottlers in the United States and
will provide CCE`s current customers with uninterrupted distribution of Dr
Pepper brands. Based on early pilot program results, we believe our Coca-Cola
Freestyle customers will be excited about having an even greater choice of
brands available to distribute in their outlets.”

The closing of the CCE acquisition is expected to occur in the fourth quarter of
this year and is subject to, among other things, regulatory and CCE shareholder
approvals.

The Coca-Cola Freestyle dispenser uses proprietary PurePour Technology and has
the capacity to dispense more than 100 beverages in the same amount of space as
a standard eight-valve machine. In development for more than four years, the
sleek, stylish units offer consumers an unprecedented assortment of branded
waters, juice drinks, and sparkling beverages, including many drinks that have
never before been sold in the U.S. The Coca-Cola Freestyle dispenser has already
been rolled out to more than 20 customers in select locations, and the Company
will add another 500 machines as part of pilot tests later this summer.
Consumers can now experience Coca-Cola Freestyle virtually at
www.Facebook.com/Coca-ColaFreestyle or at www.thecoca-colacompany.com.

About The Coca-Cola Company and CCE Transaction

In February, The Coca-Cola Company and CCE announced that they entered into
definitive agreements enabling the Company to acquire CCE’s North American
bottling business, and for CCE to acquire the Company’s bottling operations in
Norway and Sweden. Additionally, CCE will have the right to acquire The
Coca-Cola Company’s majority interest in its German bottler. At the close of the
acquisition of CCE`s North American bottling business, Coca-Cola Refreshments
USA, Inc. will integrate four business components into a 21st-century bottling
and customer service operation in both the U.S. and Canada. The four components
are: (1) CCE North America; (2) CCNA Foodservice; (3) the Minute-Maid/Odwalla
Juice business; and (4) CCNA Supply Chain Operations. Also, following the
closing, a newly reshaped Coca-Cola North America will provide franchise
leadership and consumer marketing for the Company`s flagship operation. For more
information about The Coca-Cola Company-CCE transaction, please access our
transaction specific website at www.kosystemevolution.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world`s largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Along with
Coca-Cola, recognized as the world`s most valuable brand, the Company`s
portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply and Georgia
Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and
juice drinks and ready-to-drink teas and coffees. Through the world`s largest
beverage distribution system, consumers in more than 200 countries enjoy the
Company`s beverages at a rate of 1.6 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the
economic development of the communities where we operate. For more information
about our Company, please visit our website at www.thecoca-colacompany.com.

The Coca-Cola Company Forward-Looking Statements

This press release may contain statements, estimates or projections that
constitute “forward-looking statements” as defined under U.S. federal securities
laws. Generally, the words “believe,” “expect,” “intend,” “estimate,”
“anticipate,” “project,” “will” and similar expressions identify forward-looking
statements, which generally are not historical in nature. Forward-looking
statements are subject to certain risks and uncertainties that could cause
actual results to differ materially from The Coca-Cola Company`s historical
experience and our present expectations or projections. These risks include, but
are not limited to, obesity and other health concerns; scarcity and quality of
water; changes in the nonalcoholic beverages business environment, including
changes in consumer preferences based on health and nutrition considerations and
obesity concerns, shifting consumer tastes and needs, changes in lifestyles and
competitive product and pricing pressures; impact of the global credit crisis on
our financial performance; increased competition; our ability to expand our
operations in developing and emerging markets; foreign currency exchange rate
fluctuations; increases in interest rates; our ability to maintain good
relationships with our bottling partners; the financial condition of our
bottling partners; increases in income tax rates or changes in income tax laws;
increases in indirect taxes or new indirect taxes; our ability and the ability
of our bottling partners to maintain good labor relations, including the ability
to renew collective bargaining agreements on satisfactory terms and avoid
strikes, work stoppages or labor unrest; increase in the cost, disruption of
supply or shortage of energy; increase in the cost, disruption of supply or
shortage of ingredients or packaging materials; changes in laws and regulations
relating to beverage containers and packaging, including container deposit,
recycling, eco-tax and/or product stewardship laws or regulations; adoption of
significant additional labeling or warning requirements; unfavorable general
economic conditions in the United States or other major markets; unfavorable
economic and political conditions in international markets, including civil
unrest and product boycotts; changes in commercial or market practices and
business model within the European Union; litigation uncertainties; adverse
weather conditions; our ability to maintain brand image and corporate reputation
as well as other product issues such as product recalls; changes in legal and
regulatory environments; changes in accounting standards; our ability to achieve
overall long-term goals; our ability to protect our information systems;
additional impairment charges; our ability to successfully manage Company-owned
bottling operations; the impact of climate change on our business; global or
regional catastrophic events; and other risks discussed in our Company`s filings
with the Securities and Exchange Commission (SEC), including our Annual Report
on Form 10-K, which filings are available from the SEC. You should not place
undue reliance on forward-looking statements, which speak only as of the date
they are made. The Coca-Cola Company undertakes no obligation to publicly update
or revise any forward-looking statements.

The Coca-Cola Company:
Jackson Kelly, +1 (404) 676-7563
Investor Relations
or
Kerry Kerr, +1 (404) 676-2683
Media Relations
pressinquiries@na.ko.com

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